51 min
ROI E2 - Why Focussing on the Wrong Metrics is Hurting Retailers and How to Solve it - Jasper Zeelenberg & Dr Alan Barnard Retail Simulation Lab
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- Management
During this second episode of the Return On Inventory podcast, Dr Alan Barnard and Jasper Zeelenberg provide you with the framework for evaluating and choosing the right metrics as a retail organisation.
Expect actionable takeaways, hilarious (and insightful) anecdotes and expert knowledge about all the key metrics that make up a retailer's profitability.
Timestamps
* (0:00) Introduction
* (2:23) The 3 criteria for evaluating the value of a metric
* (8:02) Why really good metrics are often ratio's
* (12:07) How to calculate true profitability
* (15:08) En example for when increasing costs in the short term can deliver great results in the long term
* (16:50) How to (actually) audit your metrics
* (19:25) On-shelf availability (OSA)
* (22:10) Average rate of sale
* (23:26) How metrics of averages lead to errors
* (26:22) Initial markup (IMU)
* (28:52) Cost per unit shipped
* (30:38) How to optimise decisions for the business as a whole
* (33:15) Why individuals' good intentions may come into conflict with business results
* (38:00) Everything to know about supply and demand lead times
* (48:38) Quick wins and key takeaways
About the Return On Inventory Podcast
Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing retail brands in the world.
This podcast mostly covers the fashion & sporting goods industries, but there's something for anyone working in a strategic role today. Feel free to send ideas, feedback, or hello's to jasper@retailisation.com.
During this second episode of the Return On Inventory podcast, Dr Alan Barnard and Jasper Zeelenberg provide you with the framework for evaluating and choosing the right metrics as a retail organisation.
Expect actionable takeaways, hilarious (and insightful) anecdotes and expert knowledge about all the key metrics that make up a retailer's profitability.
Timestamps
* (0:00) Introduction
* (2:23) The 3 criteria for evaluating the value of a metric
* (8:02) Why really good metrics are often ratio's
* (12:07) How to calculate true profitability
* (15:08) En example for when increasing costs in the short term can deliver great results in the long term
* (16:50) How to (actually) audit your metrics
* (19:25) On-shelf availability (OSA)
* (22:10) Average rate of sale
* (23:26) How metrics of averages lead to errors
* (26:22) Initial markup (IMU)
* (28:52) Cost per unit shipped
* (30:38) How to optimise decisions for the business as a whole
* (33:15) Why individuals' good intentions may come into conflict with business results
* (38:00) Everything to know about supply and demand lead times
* (48:38) Quick wins and key takeaways
About the Return On Inventory Podcast
Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing retail brands in the world.
This podcast mostly covers the fashion & sporting goods industries, but there's something for anyone working in a strategic role today. Feel free to send ideas, feedback, or hello's to jasper@retailisation.com.
51 min