30 min.
Sales Overnight, Brand Over Time: Mike Linton's Marketing Philosophy GlobalEdgeTalk
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- Ondernemerschap
In this episode of GlobalEdgeTalk, Alex interviews Mike Linton, a renowned CMO with an impressive career spanning over 25 years. Mike shares insights into his experience as a C-level marketing executive at major companies like Best Buy and eBay. He discusses his view of marketing as a combination of immediate sales and long-term brand building, describing it as "sales overnight, brand over time."The conversation then shifts to the rise of fractional CMOs and the benefits they offer to compani...
In this episode of GlobalEdgeTalk, Alex interviews Mike Linton, a renowned CMO with an impressive career spanning over 25 years. Mike shares insights into his experience as a C-level marketing executive at major companies like Best Buy and eBay. He discusses his view of marketing as a combination of immediate sales and long-term brand building, describing it as "sales overnight, brand over time."The conversation then shifts to the rise of fractional CMOs and the benefits they offer to compani...
30 min.