Salesforce Commerce Cloud Innovations Natalija Pavic

Have you ever wondered how the digital marketplace keeps up with the lightning-fast changes in consumer behavior? Join us as we sit down with Olga Kostina of Adyen to discuss the future of composable payments and their seamless integration with Salesforce Commerce Cloud. With Olga steering the conversation from her telecom roots to the heart of fintech, we uncover how the mobile e-commerce explosion during the pandemic has transformed the payment landscape. We also dive into the Adyen formula, revealing the company's dedication to innovation and customer satisfaction and how they're constructing scalable payment solutions that can adapt to the ever-shifting desires of shoppers.
Transitioning from the big picture to actionable tactics, we lay out the revolutionary payment integration solutions Adyen offers for merchants on Salesforce, simplifying global payment acceptance. Hear firsthand about the unprecedented flexibility Adyen’s Composable Storefront solution provides for brands to customize their payment experiences and how e-commerce accelerators are slashing the timeline for brands to make their mark online. 
Show Highlights:
The shift to mobile e-commerce and Adyen's approach to innovation and customer care.
Adyen's pre-built payment integration solutions for global expansion on Salesforce platforms.
Exploration of e-commerce accelerators and cost-saving strategies for brands adopting Composable Commerce.
Details on Adyen's unique offerings for Composable Storefronts, including flexibility and control over payment experiences.
How brands can integrate Adyen payments, with options for tech-savvy brands and those preferring third-party service providers.
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Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew 
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
 

Håkan Fritz, CoreMedia’s sage of solution architecture, joins us in this episode, bringing with him information about the fusion of storytelling and technology. Håkan discusses his adoration for the sprawling epics of Dune and the Foundation series, and how these science fiction staples parallel the real-world tech advances at CoreMedia, which has been innovating in the CMS arena since '96. Step with us into a domain where editorial finesse meets e-commerce muscle, a realm where CoreMedia is crafting digital experiences.
Håkan sheds light on the seamless integration of AI within the lifecycle of digital assets, shaping the e-commerce odyssey. We then pivot to the horizon, where the symbiosis of web and app development with AI looms large, prompting a fascinating discourse on the equilibrium between automated intelligence and the indispensable human element in customer engagement. 
Tune in for a riveting conversation that's part masterclass, part crystal ball into the future of media and e-commerce innovation.
Show Highlights:
CoreMedia’s role in innovating the CMS space for media and e-commerce. The integration of AI in extending the lifecycle of digital assets and enhancing e-commerce experiences. The transition of CoreMedia from a CMS to a Digital Experience Platform (DXP). The importance of preview functionalities in headless CMS. Potential of AI to automate tasks such as content creation, integration, and testing. Håkan's vision for the future of media and e-commerce. Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we have a conversation with Lala Asif Alana, Director of Technology SalesForce at Royal Cyber. Lala shares his 18-year evolution from a software engineer to a tech leader in a global enterprise, guiding us through the intricate distinctions between monolithic, headless, and composable systems. He also demystifies these concepts, highlighting the limitations of traditional monolithic systems, the API-driven agility of headless architecture, and the unparalleled scalability of composable commerce.
In our conversation with Lala, we also delve into the cutting-edge migration strategies that Salesforce provides. We tackle the real-world challenges of custom features, caching strategies, and third-party integrations and explore how Lala and his team at Royal Cyber craft bespoke solutions and develop accelerators that integrate crucial tools like Page Designer and Einstein Search.
Tune in to learn how to navigate the complexities of e-commerce architecture and stay ahead in the digital commerce game.
Show Highlights:
The shift in e-commerce from monolithic to headless and composable commerce architectures.
Salesforce's migration strategy for customers from SiteGenesis to B2C Composable Commerce using the SLS cartridge.
Challenges faced during migration, such as integrating custom features and managing caching and third-party services.
Available accelerators by Royal Cyber for various third-party services like Contentful, Algolia, and ShipperHQ.
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
 

Listen in to our latest conversation with digital commerce trailblazer Harvey Bierman, the mastermind behind Red Van Workshop. His tales are not just of growth but of innovation and humanizing the digital workspace. For anyone curious about the online retail evolution, Harvey's experiences — from his strategic roles at Crocs and Christie Sports to the inception of Red Van — are a treasure trove of industry wisdom. 
Amidst a world where remote work is more than a trend, Harvey discusses the pillars of success in forging a thriving virtual work environment. At Red Van, they're not just talking the talk; they're walking the walk with a 100% remote, onshore model that magnetizes top-tier talent and streamlines delivery. Harvey reveals how prioritizing people — be it staff, clients, or partners — creates a ripple effect of trust and transparency that's not just good karma but good business. 
Tune in to learn about building robust client relations, exemplified by Red Van's solution for brands like New Balance and Patagonia, and how platforms like Autobahn are reshaping customer success and post-launch support.
Show Highlights:
The inception and capabilities of Autobahn.
The role of company culture in remote work environments and attracting top talent.
Red Van’s 100% remote, onshore business model and its success with major brands like New Balance and Patagonia.
Insights into the importance of valuing employees, clients, and partners equally in the tech industry.
Red Van's approach to customer success and post-launch support with their roadside assistance program.
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we engage with the innovative mind of Martin Oliveira, Global Chief Revenue Officer at ESW. Martin unveils his professional evolution from fashion industry insider to e-commerce visionary, guiding us through the landscape of direct-to-consumer engagement and strategic market development.
This episode is for anyone looking to scale their direct-to-consumer brand globally as we dissect the challenges and unveil groundbreaking solutions. With Martin's insights, we're tearing down the barriers of international e-commerce, discussing how ESW's localized checkout solutions, smooth logistics, and unparalleled customer service are reshaping the shopping experience. 
Learn how ESW and Salesforce are collaborating to craft seamless, personalized shopping journeys and how this plays out for brands like Dsquared2. Join us for this exploration of the vital synergy between customer needs, technology, and the continuous evolution of online retail.
Show Highlights:
Strategies for scaling direct-to-consumer (DTC) brands internationally, including creating localized shopping experiences.
ESW's approach to simplifying international e-commerce with localized checkout, logistics, and customer service.
The role of returns management and trade regulations in international market expansion.
Trends in global e-commerce, the impact of consumer behavior on strategies, and the partnership between ESW and Salesforce.
The application of AI in payment processing, customer service, and returns management to enhance e-commerce operations.
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew 
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we have a conversation with Becky Wright, the Senior Vice President of Global Marketing and Alliances at OSF Digital, for an enlightening discussion on the convergence of entrepreneurship, AI, and Salesforce solutions. Becky shares her pioneering journey from the magazine industry to digital advertising, illustrating her role in the early days of using websites to gauge the effectiveness of print ads. She also unveils the cutting-edge work OSF Digital is doing in the Salesforce ecosystem.
Listen in as we explore the thrilling yet challenging landscape of AI implementation in business. We unpack the importance of data quality and organization, critical factors for AI's success, and how many companies struggle with this foundational step. Through real-world examples, we discuss how AI is refining customer service and marketing strategies, fostering a balance between ethical data use and building customer trust. Becky's insights reveal the intricacies of integrating AI into business practices, highlighting incremental progress and the potential for technology to revolutionize the industry.
Show Highlights:
The importance of data quality and organization for successful AI implementation and internal change management challenges. The growing influence of AI on business sectors. Exploration of OSF Digital's development of Salesforce connectors, cartridges, and plugins to enhance online shopping experiences. Discussion on incremental progress towards AI adoption in businesses and the importance of continuous learning and improvement. Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.