50 min.
Sherri Kottmann — Best Practices to Elevate Teams and Embrace AI Marketing Unplugged
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- Marketing
Join Sherri Kottmann, Chief People Officer at Quickbase, as she shares her extensive experience in human resources and her approach to creating a thriving workplace environment. In this episode, Sherri discusses the challenges of engaging and elevating teams, the partnership between CPOs and CMOs, and the evolving role of HR in today's complex business landscape. She reflects on the changes in talent management over recent years and emphasizes the irreplaceable value of the human touch in an increasingly AI-driven world.
Key Takeaways:
[1:00] A little bit about Sherri and her background in HR.
[6:25] How do you create an environment that engages and elevates the team?
[7:25] Leadership development programs make people feel good, but they don’t actually change anything.
[11:35] Sherri recognizes the world is a lot harder now than when she was first on the front lines of sales.
[12:05] HR departments are not as measurable. So it can be difficult to communicate its full value.
[17:50] What has Sherri seen from a talent perspective over the last few years?
[23:20] No matter how good AI is, it will always lack the human touch.
[23:50] Every seasoned professional will have to get comfortable with partnering with AI.
[29:55] If you’re on the hot seat to deliver, it can be such a big risk to try something so bold, but high risk = high reward.
[30:10] What does a partnership between a CPO and a CMO look like?
[35:15] A lot of companies have a sink-or-swim mentality for new employees on the job because they lack proper coaching and teaching structures. What has Sherri seen?
[38:45] How can marketing leaders create an environment that helps the younger generation thrive?
[42:35] Sherri believes it’s important to be ambiguous about the path of how the employee should go but not to be ambiguous about the destination/end goal. From there, you’ll see a lot of creativity come through.
[45:45] Sherri shares some final thoughts and answers some rapid-fire questions.
Mentioned in This Episode:
Demandspring.com
Quickbase.com
Sherri on LinkedIn
Join Sherri Kottmann, Chief People Officer at Quickbase, as she shares her extensive experience in human resources and her approach to creating a thriving workplace environment. In this episode, Sherri discusses the challenges of engaging and elevating teams, the partnership between CPOs and CMOs, and the evolving role of HR in today's complex business landscape. She reflects on the changes in talent management over recent years and emphasizes the irreplaceable value of the human touch in an increasingly AI-driven world.
Key Takeaways:
[1:00] A little bit about Sherri and her background in HR.
[6:25] How do you create an environment that engages and elevates the team?
[7:25] Leadership development programs make people feel good, but they don’t actually change anything.
[11:35] Sherri recognizes the world is a lot harder now than when she was first on the front lines of sales.
[12:05] HR departments are not as measurable. So it can be difficult to communicate its full value.
[17:50] What has Sherri seen from a talent perspective over the last few years?
[23:20] No matter how good AI is, it will always lack the human touch.
[23:50] Every seasoned professional will have to get comfortable with partnering with AI.
[29:55] If you’re on the hot seat to deliver, it can be such a big risk to try something so bold, but high risk = high reward.
[30:10] What does a partnership between a CPO and a CMO look like?
[35:15] A lot of companies have a sink-or-swim mentality for new employees on the job because they lack proper coaching and teaching structures. What has Sherri seen?
[38:45] How can marketing leaders create an environment that helps the younger generation thrive?
[42:35] Sherri believes it’s important to be ambiguous about the path of how the employee should go but not to be ambiguous about the destination/end goal. From there, you’ll see a lot of creativity come through.
[45:45] Sherri shares some final thoughts and answers some rapid-fire questions.
Mentioned in This Episode:
Demandspring.com
Quickbase.com
Sherri on LinkedIn
50 min.