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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Facebook profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Smarter Building Materials Marketing Venveo

    • Management

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Facebook profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

    Making the Path to Purchase Easier for Building Materials Sales

    Making the Path to Purchase Easier for Building Materials Sales

    In this episode, Zach and Beth talk to Jim Perrault from Pella of Colorado, who shares great insight into understanding every player in the channel's problems, frustrations and friction points, and how you can help make your customer experience even better.

    Making it easy to do business with you is crucial, but it’s often difficult to make happen. Find out how one company is working hard to make business easy.

    • 21 min.
    The Business of People in Building Products

    The Business of People in Building Products

    In this episode, we talk to Hugh Hornsby, a self-described turnaround artist who brings a very personal touch to getting companies back on their feet and growing at incredible rates.

    If your company values talk about your people, then this is an episode you don’t want to miss. We’re looking at why the key to turning any company around starts with people, as well as the number one way to get them to perform for you.

    • 30 min.
    How One Manufacturer Is Driving Demand Through Content

    How One Manufacturer Is Driving Demand Through Content

    In this episode, we bring on a manufacturer who has built and scaled their business all by using content and creating valuable pieces of information that his audiences are looking for and finding online. 

    This is an excellent testimonial on how you can use content and digital marketing to drive more demand for your business. Listen to hear great insights, great data and great tips on how you can use content to grow your building materials business. 

    • 31 min.
    How Unique Experiences in Building Materials Can Create a Full Pipeline

    How Unique Experiences in Building Materials Can Create a Full Pipeline

    Creating exceptional experiences for your customers can turn first time buyers into lifelong fans. Listen as we talk with one manufacturer who’s creating unique experiences both online and offline to win customers for life.

    • 23 min.
    Owning the End Consumer by Manufacturing and Distributing

    Owning the End Consumer by Manufacturing and Distributing

    If you’ve ever considered both manufacturing and distributing your own products, this is the episode for you. Plus, if you’ve been trying to crack the code on how to target the end consumer without losing touch with your pro channel audience, we’re talking to a manufacturer who’s winning more business by being a great partner on multiple fronts: from manufacturing to distributing to customer service and incredible transparency.

    • 20 min.
    3 Marketing Metrics That Matter in 2020

    3 Marketing Metrics That Matter in 2020

    You've put a ton of effort into developing the perfect marketing plan for 2020, but how will you measure its success? On this week's episode, we're talking about three of the most important metrics building materials companies should be monitoring to help you gauge customer relationships, fuel growth and measure your marketing plan's success. 

    • 21 min.

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