Social Minds is the UK’s first-ever dedicated social media marketing podcast, brought to you by Social Chain Agency. Each week we’re joined by leaders - in all sectors - to learn the global impact social media is having on every corner of the business world. We translate the marketing jargon you hear every day, leave buzzwords at the door and speak to social media headlines in a way anyone can understand.
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Ep. 119 - SOCIAL IN SIX 
It’s been a busy fortnight packed with updates to every social platform. This week on Social in Six, Theo and Eve are discussing the global rollout of Instagram Guides and the opportunities for brands, Twitter’s plan to bring back verification in 2021 and the details of Snapchat Spotlight - its answer to TikTok which is promising a share of $1M dollars to the creators of its most viral videos. Plus we reveal how your brand can use Pinterest's new online events feature, where ByteDance’s TikTok battle with Trump is up to, and why YouTube’s changes to monetisation have proven so controversial. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to firstname.lastname@example.org.
Ep. 118 - Finding Your Funny Bone: Why KFC’s Social Media Marketing Always Hits Headlines | John Hutchings - KFC UK&IRE
Ask anyone in the industry which brands do humour on social well and chances are KFC will be mentioned; the brand has gained notoriety for its witty jokes and quick comebacks on Twitter. Its recent Rate My Plate Twitter activation even made it to the big screen through an acclaimed TV spot which saw social inspire OOH - something most brands wouldn’t even consider. In this episode, KFC UK & Ireland’s social media executive reveals the secret spices, sadly not in the chicken, but of the brand’s social strategy. We talked about the changes they’ve had to make post-pandemic, the merits of leading with your social media manager’s personality and what brands miss out on when they consider themselves to be above cracking the odd joke.
Ep. 117 - SOCIAL IN SIX 
This week on Social in Six, Theo and Eve take a first look at Instagram’s redesign, which puts Reels and shopping front and centre, reveal what WhatsApp’s new shopping button means for social commerce and messaging payments, and speak to what Spotify’s latest acquisition means for podcasters. Plus we cover the benefits of new public subscriber counts on Snapchat, Twitter’s expansion of Fleets and Carousel Ads, and what could go wrong if Facebook introduces downvotes on comments. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to email@example.com.
Ep. 116 - Done With Diversity: How Businesses Should Actually Fight Inequality | Scott Morrison, Arooj Aftab
The #BlackLivesMatter movement and the events of 2020 have shone more light on the issue of inequality within business. So how can companies make sweeping changes from entry-level to C-suite and how do we all promote inclusion and representation without box-ticking or indirect discrimination? This week we learn from Scott Morrison, a mentor, founder of The Boom, and advertising alumn for names such as Diesel, Levi Strauss & co and Saatchi and Saatchi. Plus we’re joined by Arooj Aftab, the Diversity Campaigns Executive at Brand Advance at the time of recording, winner of the Asian media awards in 2019 and founder of #DoneWithDiversity. In this, we learn why diversity is the wrong word to use, why hiring different nationalities doesn’t solve anything and how this generation is hustling to benefit the next.
Ep. 115 - SOCIAL IN SIX 
Social in Six is a breakdown of the top social media stories and what you need to know. This week, Eve breaks down some huge updates in social commerce, including TikTok’s Shopify integration and WhatsApp launch of shopping in chats. We also cover updates to Instagram LIVE and the new measures being put in place to force influencers to disclose ads, plus two updates to Snapchat’s AR capabilities that hold massive opportunities for brands. Finally, we discuss Facebook’s venture into cloud gaming and what it means for its competitors, and the Neighbourhoods feature being tested on Facebook in Canada and how it could change the way we use social media channels. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to firstname.lastname@example.org.
Ep. 114 - r/AskReddit: What Opportunities Lay at the Front Page of the Internet?
Reddit was once a relatively niche forum website. Today it sits alongside behemoths like Facebook and Instagram, and even overtakes Twitter and Pinterest in daily active users. With its growth has come increased opportunities for brands and advertisers, which we hear all about in this episode from Harold Klaje, Reddit’s VP and president of global advertising, previously of Pinterest and Google. In this, we discuss the unique qualities of Reddit’s audience that can’t be reached elsewhere, the importance of using Reddit to trend-spot for brands and the rewards available from its many ad product offerings. Harold also reveals what motivated the company to open its first HQ in London recently and the truth about brand safety concerns on the platform, including how they’ve tackled it since 2017.