Staying true to your unique identity, with Katie Leamon Hashtag Authentic - for creatives, dreamers & business owners online

This week I talk to Katie Leamon, who turned her love of paper and pattern into her eponymous family-run stationery studio. Her notebooks have been a daily companion to me for many years, so it was really fun to chat with her about her designs, her process and the realities behind running a product-lead business with the family on board!
Things we talk about:
* Building from a home studio to printing and selling at scale
* Designing products based on creative instinct
* The rise of independent stationery makers and designers online
* Selling wholesale vs. direct
* Family business, and drawing the the lines between work and home life.
* Taking time for creativity outside of work
* Growing a team, and when to let things go
* Katie’s new experiments in creating ceramic range
* Launch strategies and learning from mistakes
* Trusting your brand identity and staying authentic

Links we mentioned:
* My Substack Soiree class
* Katie’s online store, Katie Leamon
* Katie’s new ceramic range (I LOVE THIS CUP!)
Listened and loved it? Let us know what you think in the comments below!



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