Studio G Grafik Marketing Communications

What exactly is an influencer and why do brands love working with them? In this episode, Justine Hong, a Grafik project manager and local DC social media influencer, discusses the current state and future of influencer marketing.

A rebrand is more than just a visual refresh. It should also change the way your organization works internally, engages the community, and fundraises. Since rebranding the newly merged Colorectal Cancer Alliance several years ago, the organization has been able to double its revenue and build a highly engaged network of supporters that share its dedication to ending colorectal cancer in our lifetime.

In this episode, CCA's Chief Development Officer shares the process behind merging two brands, building an engaged "Nation of Allies" community, and capturing the urgency of the organization's efforts through a new brand mantra: "Tomorrow Can't Wait."

It can be scary to change anything about a long-established, well-loved brand. But when done right, the rewards far outweigh the risks. Grafik's recent rebrand of Demosphere, a Virginia-based company with a 30-year track record in sports team management technology, shows that evolved, modern brands resonate with both longtime customers and new ones.

In this episode, Demosphere's President discusses the creative process and the company's new mantra: "The Team Behind Team Sports."

The Americans with Disabilities Act, known as the ADA, was signed into law in 1990 by George HW Bush, protecting the rights of the disabled and the impaired. But since then, businesses have been hit by a record-wave of lawsuits that allege websites are not ADA compliant.

However, the cost of making websites accessible can be steep, ranging anywhere from several thousand dollars to a million. The costs and effort involved have left the development community, businesses, and the agencies that support them divided on the issue.

In today's episode, front-end developer Paul Miller discusses the moral grey areas of ADA website compliancy.

On November 20th, 2019, we had the pleasure of joining local marketing leaders representing 250+ brands to share fresh ideas on topics and trends emerging in the marketing industry at IC Summit's D.C. Marketing Summit. We also had the opportunity to moderate a panel about "The D.C. Brand"—what it means to be a local brand here, what this city has to offer its residents and visitors, and what it takes to differentiate in such a crowded market. Take a listen to our discussion here.

As the Coronavirus has disrupted our daily lives, we've been keeping tabs on how this global pandemic has affected businesses big and small. Take a listen for some of our insights regarding brand responses to COVID-19, here.