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Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.

The Business Case For Women's Sports Caroline Fitzgerald

    • Sport

Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.

    Ep. #90 The Power of Data in Capitalizing on the Growth of Women’s Sports, ft. Laura Andriani

    Ep. #90 The Power of Data in Capitalizing on the Growth of Women’s Sports, ft. Laura Andriani

    In episode #90 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Laura Andriani, the Senior Vice President of Consulting at Two Circles – which is a global, data-driven sports agency that helps sports organizations build direct relationships between sports & fans.

    • 21 min.
    Ep. #89 How Amanda Hazer is Helping Women Athletes Transition to Life Beyond Sports, ft. Amanda Hazer

    Ep. #89 How Amanda Hazer is Helping Women Athletes Transition to Life Beyond Sports, ft. Amanda Hazer

    In episode #89 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Amanda Hazer, a “next quarter coach for women athletes.”

    • 23 min.
    Ep. #88 Celebrating 50 Years of the Women’s Sports Foundation, ft. Danette Leighton

    Ep. #88 Celebrating 50 Years of the Women’s Sports Foundation, ft. Danette Leighton

    In episode #88 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline talks with Danette Leighton, the CEO of the Women’s Sports Foundation.

    • 30 min.
    Ep. #87 The Story Behind the Women's Sports Network: The First-Ever 24/7 Network Dedicated Exclusively to Women's Sports, ft. Raquel Braun

    Ep. #87 The Story Behind the Women's Sports Network: The First-Ever 24/7 Network Dedicated Exclusively to Women's Sports, ft. Raquel Braun

    In episode #87 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Raquel Braun, the Chief Business Officer at the Women's Sports Network - which is the first-ever 24/7 streaming network dedicated exclusively to women’s sports.

    • 25 min.
    Ep. #86 How The GIST is Shaking Up the Male-Dominated Sports Media Industry by Centering Women, ft. Jacie deHoop

    Ep. #86 How The GIST is Shaking Up the Male-Dominated Sports Media Industry by Centering Women, ft. Jacie deHoop

    In episode #86 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jacie deHoop, Co-Founder of The GIST.

    • 27 min.
    Ep. #85 How Disney Advertising is “Leveling up” to Bring More Brands into Women’s Sports, ft. Deidra Maddock

    Ep. #85 How Disney Advertising is “Leveling up” to Bring More Brands into Women’s Sports, ft. Deidra Maddock

    In episode #85 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline chats with Deidra Maddock, the Vice President of Sports Brand Solutions at Disney Advertising.

    • 21 min.

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