The creator economy - unleashing brand potential through authentic partnerships Cognizant Podcasts

The Creator Economy is changing the way brands and consumers interact, forging new avenues for more authentic and impactful partnerships. In the second installment of this series, we delve deeper into the perspective of creators and what they're looking for when collaborating with brands. Jenna is excited to welcome special guest Casey Bennett, a CrossFit expert, fitness coach, and brand ambassador. Casey's transition from an intern to a personal trainer, and now to a successful content creator, provides an inspiring and insightful narrative. She's committed to empowering people to become healthier, happier versions of themselves, both face-to-face and digitally. Casey emphasizes the importance of authenticity, relatability, and sustainability in her work. Adhering to a mantra of "creating content that seeks to educate and be relatable," her unique viewpoint offers valuable insights for brands on effective collaboration and partnership with creators.