The Hard Corps Marketing Show Casey Cheshire

In this episode, Julie Geller, Principal Research Director at Info-Tech Research Group and Principal at Geller Strategic, joins the show to discuss B2B marketing strategies. Julie shares her extensive experience in ABM, GTM, and customer insights. They delve into the integration of PLG and ABM motions, the importance of a proper ICP, and strategies for running effective, granular marketing campaigns. Julie introduces her ALIGN framework, which encompasses Account-led prioritization, Leadership identification, ICP-centric intelligence, Goal-oriented personalization, and Non-linear engagement. Casey and Julie also discuss the value of human behavior insights in marketing, the evolving role of technology, and the need for continuous engagement with target audiences.

Connect with Julie Geller 

LinkedIn:"Julie Geller" | Search | LinkedIn Website: Information Technology Research & IT Advisory Company | Info-Tech Research Group (infotech.com)Ways to Tune In:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/0VTUnKpKSWU Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Our special guest today is Amy Winner, Co-Founder and Head Of Strategy & Development at Wheels Up Collective. In this episode, she busts the myth that leads can magically appear in a marketing funnel without substantial effort. Amy stresses the crucial aspects of nurturing, educating, and establishing realistic client expectations, especially within the realm of early-stage tech startups. She also highlights the risks associated with excessive reliance on automation before comprehending data nuances and customer paths. Furthermore, she explains tactics for successful lead generation, the significance of building personal relationships, and the changing landscape of AI's role in marketing.

Connect with Amy Winner
LinkedIn: https://www.linkedin.com/in/amywinner Website: https://www.wheelsupcollective.com/ Instagram: https://www.instagram.com/wheelsupcollective/ Facebook: https://www.facebook.com/wheelsupcollective Twitter; https://twitter.com/wheelsupnow 
Ways to Tune In:
Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/ej1X2WKgefE Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today’s guest is a marketing and content leader. They use content marketing to tell stories and grab the audience's attention. Introducing Mike Goldberg, the Director of Content Strategy at Freshworks. Mike joins Casey today to discuss the focus on human-to-human connection in content creation and the need for content to be visually engaging and tailored to modern consumption habits. Mike also shares insights on his content marketing journey, he highlights that these marketers are producers and not just writers and the value of evergreen content to meet ongoing audience needs.

Connect with Mike:
LinkedIn: https://www.linkedin.com/in/mikegoldberg1 Personal Website: https://www.mikegoldbergb2b.com Freshworks (Website): https://www.freshworks.com 
Ways to Tune In:
Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/DkNWsEo7MWkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today’s guest is a marketing leader and thought leader. They help tech companies bring their people together through events, training, community groups, and self-serve resources. Introducing Andy Claremont, Leading Community & Ecosystem at Glide. Andy joins Casey to discuss community management, relational engagements, and fostering leadership within communities. Andy also shares insights on his tech journey, highlighting the importance of partnerships and mutual benefit through community building in the tech industry.

Connect with Andy:
LinkedIn: https://www.linkedin.com/in/andymci  Personal Website: https://andymci.com Company website: https://www.glideapps.com Ways to Tune In:
Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://www.youtube.com/playlist?list=PLC11v-2yMrz_2tffq5LeJ6K3o-gxhO5LQHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today’s guest is a serial entrepreneur. He is a social media thought leader and an industry leader. Introducing Emeric Ernoult, the Founder & CEO of Agorapulse and host of the Social ROI Hotseat Podcast. Emeric delves into how marketers should focus more on measurable metrics rather than being caught up in vanity metrics. He shares his journey of shifting the focus to explicitly measure marketing efforts for better resource allocation and goal alignment. Emeric also emphasizes the significance of hiring SDR teams and VAs to optimize the value of marketing efforts and shares how having a passion for the problem you want to solve is crucial in business.

Connect with Emeric Ernoult:
LinkedIn: https://www.linkedin.com/in/ernoult Twitter: https://twitter.com/eernoult Agorapulse (Website): https://www.agorapulse.com Agorapulse (Blog): https://www.agorapulse.com/blog The Social ROI Hotseat Podcast: https://podcasts.apple.com/us/podcast/the-social-roi-hotseat/id1682119877 
Shoutouts:
Alex Hormozi on LinkedIn: https://www.linkedin.com/in/alexhormozi 
Ways to Tune In:
Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/a0nVCHrvXG0Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today’s guest is a marketing expert and CMO mentor. Introducing Grant Johnson, the Chief Marketing Officer at Billtrust, and Co-President at CMO Collaborative. Grant joins Casey today to discuss marketing strategies and tactics. Grant shares his extensive experience in the marketing field, from holding executive marketing roles at various companies to being a mentor for other marketing professionals. He discusses the importance of continually learning, improving, taking risks, setting intentional paths, and making strategic decisions. He also outlines some common marketing challenges such as business development, industry competition, pipeline development, and attribution, and the essential mindset to approach them. Grant recommends investing in areas that interest you, building your network with mentors, and peers who can guide you, and seeking 360-degree feedback to grow and learn as a marketer.

Connect with Grant:
LinkedIn: https://www.linkedin.com/in/grantejohnson Billtrust (Website): https://www.billtrust.com CMO Collaborative (Website): https://www.cmocollaborative.com CMO Mentor (Website): https://cmomentor.com Blog Post: https://cmomentor.com/2023/04/04/speed-the-path-to-cmo Twitter: https://twitter.com/grantejohnson1 
Ways to Tune In:
Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/vJ5T7llA24oHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/