Short talks with industry visionaries, in search of the future of brand, marketing, and business.
Brand Leadership vs Brand Management and the Big Ideas that bring change
Discussing with Professor Robert Jones on Big Ideas, Branding and the DNA of brand before it was even called like that!
Using data to navigate the future of your business | Michalis Konstantoulakis
ABOUT THE TALK
In this talk we discuss how your data can be the driving force in deciding where to go and how to win into the future.
Michalis is the Director of BI & Insights at efood, the largest online delivery platform in Greece
The importance of contribution as a marketer
An inspiring conversation about social contribution with Yangos Hadjiyannis.
Yangos Hadjiyannis studied at the University of Nottingham where he has earned an LL.B. with a First-Class Honours. He then moved to the University of Cambridge (Trinity Hall) where he has earned a Postgraduate Diploma in Management Studies and the next year he has earned an LL.M. in International Law with a First Class Honours.
From 2008 to 2019, he was the Deputy Director-General of The Cyprus Institute of Marketing, in charge for business development and strategy. Since 2020 he is the Chief Executive Officer. He is a member of the Board of Directors of CIPA (Invest Cyprus) and Chairman of the Promotion Committee. Moreover, he is a member of the Cyprus Advertising Control Agency, member of the HR & Training Committee of the Cyprus Investment Funds Association (CIFA), member of the Board of Directors of the Cyprus Employers & Industrialists Federation (OEB). He is also an advisor to many companies on issues of strategy and management.
In recent years, he took up a research interest in Economics and Financial affairs and he has published various Articles with the local and international press. He is a commentator for the local media on financial affairs and as such he is regularly hosted on TV and radio.
SEO in an ever-connected world (EN)
Diving into the concept of SEO with Aleksandra Zarzycka.
Aleks ventured into the world of SEO from sales with a mission to help organizations put relevant content on their websites. For her, SEO is all about the user, and search engines are just users with particular needs. At Onely, Aleks helps organizations with their crawling and indexing strategies, improving information architecture, and all things technical SEO.
Fried chicken without the chicken (EN)
From product to purpose and vice versa. How big corporations and challenger brands tap on purpose to drive marginal growth.
Christiana Potsidou is a self-driven, highly motivated marketer who passionately loves creation and food. With 15+ years of experience in Communication & Marketing Management and expertise in the Food Industry (FMCG & QSR), is now the Product Marketing Manager of The Mighty Kitchen, an innovative, sustainable, Cypriot start-up that produces plant-based chicken meat alternatives.
The Metahuman: The next generation of universities (EN)
Marijke is an international communication lecturer at the NHL Stenden University and program coordinator of the talent program at the Hanze University in the Netherlands. Her speciality lies in International Communication and Communication in Development, which includes Culture, Anthropology, Development, New Media and ICT. She is committed to implementing the most cutting-edge concepts in her area, such as Design-Based Education, and passing on her expertise to the next generation.