The Home Service Hustle Jonathan Bannister

This week's episode of the Home Service Hustle Podcast features a special guest, Mike Agugliaro, the CEO and Founder of FUDOG Group LLC. Mike stands out in the business world with his unique approach—he doesn't believe in hard selling. Instead, he focuses on presenting options, educating clients thoroughly, and allowing them to make informed decisions without any pressure. This genuine approach helps build trust, especially in the Home Service Industry, where establishing credibility is challenging.


One key topic Mike discusses is the concept of brand. Many people mistakenly think that a brand is just a logo or a branded vehicle, but Mike emphasizes that it's much more. Your brand encompasses your company culture, processes, team members, customer interactions, and mission. It's the overall impression you leave on the world. Effective branding requires alignment between your image and your actual practices. Your team must genuinely believe in and live out your company culture every day. A strong brand is achieved when everything and everyone in your organization works in harmony, projecting the high level of service you provide.


Mike also highlights three critical areas for anyone in the Home Service space: Marketing, Sales (or as he prefers, serving), and Leadership. Understanding marketing is crucial—it’s about effectively communicating your services' benefits and guiding clients with integrity. Sales, according to Mike, should be viewed as serving people, focusing on genuinely helping them. This approach fosters trust and authenticity. Leadership, on the other hand, involves guiding your team to become better versions of themselves and holding them accountable. Mastering these three areas is key to running a successful business. Mike has so many things to teach people that want to grow and improve. We cover sales strategies, culture, and so much more. You definitely don't want to miss this episode.

Coming up on the next episode of the Home Service Hustle podcast: Chief Operating Officer at CEO Warrior, Michael Disney talks to us about how to be the best business owner you can be. He has next-level advice about everything from how to motivate your team to really push themselves and get results, to having the right attitude and mindset in the day to day. Michael talks about speaking with intention to your employees, and making sure they know what's expected of them. He realizes that people in the home service industry have hearts of gold, so when they really push themselves to do their best and are equipped with the right tools and knowledge, EVERYONE benefits.


To catch this episode and brush up on your skills and knowledge as a fellow home service business owner, be sure to tune in!

Hello, business and sales enthusiasts! We have a great episode for you this week. We had the pleasure of talking with Corey Berrier, who is not only an amazing sales coach and author but also the founder and CEO of The Tradeschools, which is an amazing program and mentorship tailored to the HVAC Industry. You get to learn sales techniques that are industry-specific from the pros, take part in interactive workshops, and even get post-training support. Corey is all about teaching people how to have the right mindset in business and life in general. You have to be willing to spend money to grow. Don't get in your own way. He talks about the importance of finding your confidence and remembering that you should put yourself in the customer's shoes when you do a sales pitch rather than projecting your own bias or opinion. Just because you don't have an indoor air quality set up in your house, that doesn't mean that the customer wouldn't benefit from it. Corey also hosts an awesome podcast called Successful Life. He gets so much joy from hearing people's stories and connecting with people so they can all help each other learn and grow. That's what it's all about right? We should come together and share our experiences to help lift each other up and guide the way to mutual success.  Corey's story is inspiring. He had his fair share of struggles, as we all do, but he pulled himself up out of the darkness and into the light. And now that he's there, he wants to help others do the same thing. Pain is growth. We have to experience pain sometimes in order to really be prepared to push hard. And it's all about what you do with that pain. That's the deciding factor. Will you let it bring you down? Or will you use it as a springboard for better things and a better you? I think everyone can learn a lot from the great conversations in this episode between two inspiring men who care so much about helping other people grow and learn.

This week on the Home Service Hustle Podcast, we have the pleasure of sharing our amazing chat with Dave Carrol. Dave owns several companies, his most recent one being Dope Marketing. Dope stands for Data On Previous Engagement. Dave refers to this company as the "brain child" of the 12 years he spent working in home service, data, and marketing. Dave had a rough start to adulthood, but he reached the point where enough was enough, and really turned his life around. It's a very inspiring story. He tells things to you as straight as can be-doesn't sugar coat things. And he has so much good advice to share with people about marketing and data. This episode is gold coming from two great minds in the home service and marketing world. You definitely want to tune in.

We're excited to show you guys this week's episode of the Home Service Hustle Podcast! This week, we had the pleasure of talking to Japanese native Ken Okazaki who is a video marketing guru and business coach heading up OZ Media Global. Ken helps business owners learn how to personalize their video and social campaign strategies in a way that really promotes growth. He suggests finding the approach that suits you personally, rather than focusing on what's trending. Ken specializes in helping business owners do exactly that. During his journey, he also created and invented an amazing all inclusive tool for filming videos, called Go Box Studio, and has now turned that into a great rapidly growing business. He realized that setting up a professional studio was difficult for most people, and being a solution-driven person, came up with this literal studio in a box. It has everything you need, so you can take your studio with you everywhere you go. Ken has so much to offer for anyone wanting to grow their business and improve their video marketing strategy. You definitely don't want to miss this episode.

This weeks episode of the Home Service Hustle podcast is close to the heart, because we have the pleasure of introducing Joseph Kahn and Joey Trend, co-founders of Hum Jam and absolute SEO gurus. We work very closely with Hum Jam, and they have provided tremendous value to our company and our outlook as a company. Hum Jam helps businesses transform their SEO process by providing training and working closely with employees to teach them how it's done. In this episode, we talk about how the old way of doing SEO simply doesn't work anymore. Google is ever-evolving and updating it's requirements to view companies as trustworthy, or rank-worthy, in order to provide more value to users. Joseph and Joey specialize in constantly staying ahead of the game and cracking the code on the latest Google algorithm. They talk about the current algorithm, which is referred to as EEAT. This stands for Experience, Expertise, Authoritativeness, and Trust. They tell us the importance of user experience and how to provide it, how to raise your domain authority, and so much more. Every business owner out there can learn from these guys. Tune in to find out the SEO secrets that will transform your business.