20 afleveringen
The JeffEffect Jeff Hardy
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- Maatschappij en cultuur
I help companies craft messages and get their stories straight. And I have a formal education in communications studies, human behavior, and economics. But the things that set me apart are my experience, intense curiosity, intellectual courage, and genuine compassion for people. Turns out, that combo makes me a bit of a rebel ... a real Intellectual Gangsta on the Internet.
That’s the show.
I'm Jeff. We'll talk about interesting things and — most importantly — we're going to think outside-the-box ... so FAR outside-the-box that some folks inside-the-box will freak-out. That's where intellectual courage comes in. But that's also what makes it fun.
Maybe you're a gangsta too. Listen for a few shows and find out.
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The End of Rome-Like Objects — Episode 020
Everyone is talking about “The Big Reset.” Supposedly, the forces that be want the pandemic to break down all lot of the old ways of the world … thus opening up the opportunity to foist upon humanity a new vision. The only problem with all of that is that things just don’t break like you want them to.
What I’m hoping you’ll get out of this is two things:
First, whenever you hear someone talk about “The Great Reset” and how The Year of the Mask “changed everything,” I want you to remember that all this year did was reveal the strengths, weaknesses, and trends that were already at work.
The second is that, when it comes to “where” you do your business and what real estate markets you should invest your money, time, and energy into, The Great Migration is going to affect your decision-making … at least it should.
References & Links
LA Times — California population growth slowest since 1900 as residents leave, immigration decelerates:
https://www.latimes.com/california/story/2019-12-21/california-population-continues-to-decline-with-state-emigration-a-major-factor
Next10.or Report — California Net Domestic Migration and other Statistics
https://next10.org/sites/default/files/California-Migration-Final2.pdf
Weissman Center for International Business — New York Net Domestic Migration and other statistics:
https://zicklin.baruch.cuny.edu/wp-content/uploads/sites/10/2020/09/Paper-Series-Fall-2020-9-8-20.pdf -
Where Your Dad Used to Sit — Episode 019
Where Your Dad Used to Sit
An open letter essay on the small pubs and public houses across England, Scotland, Wales, Ireland, and Northern Ireland are more important than you know .... along with their brother bars and taverns in the US.
The government folks have no stake in the game, because they just don't understand. For them, the age of COVID — The Year of the Mask — is just another opportunity for political posturing. But you and I ... we have something to lose.
Give this episode a listen. Cheers.
Hat tips to:
Small Paul and the Driving Wheel.
Ray Charles singing a song by Stevie Wonder.
The poet Dylan Thomas.
The Cheers theme song by Gary Portnoy.
And the unknown folk pub singers captured anonymously on tape. -
Going Broke With The Jones' — Episode 018
Going Broke With The Jones' — Episode 018Podcast Notes and Outline.Jones Act Intro Pre-recorded by Jeff as a MonologueHave You Ever Split a Cab or an Uber with a friend? If the Jones Act applied to Uber drivers, this would be illegal
Reasons we economists suck — the dismal science
What the heck is cabotage? Market DistortionsThe Devil Lives at the Margins — “Concentrated Benefits” & “Diffuse Costs”
Merchant Marine Act of 1920 — The Jones Act100 years ago
Introduced by Wesley Jones — the senior senator from Washington State
Hmmmm … and they build ships where? (hint: Washinton State!)
The Jones Act in a NutshellAll Ships Used for Cabotage
US BuiltUS OwnedUS FlaggedUS CommandedUS Staffed
Other Related Issues
InsuranceSeaman RightsPort InspectionsEtc.
Often confused with the Passenger Service Act of 1886 — Discuss the difference
Even NPR confused the issue in their podcast.
Jeff Introduces Guest Colin Grabow (GRAY-Bō)
Colin Grabow of the CATO Institute — Policy Analyst, Herbert A. Stiefel Center for Trade Policy Studies. He has a BA in international affairs from James Madison University and an MA in international trade and investment policy from George Washington University. He specializes in things like subsidizing sugar production and The Jones Act.
Welcome to the JeffEffect.
What did the Jones Act Attempt to Do?
Foster Shipbuilding in the US (Protectionism)To Maintain Domestic Fleet and Shipbuilding Capacity (National Security)Maintain an experienced Merchant Marine Workforce (Protectionism & National Security)
Did it Succeed …. No, It Did Not — Jeff and Colin Discuss
There are currently less than 100 Jones Act Qualifying ships.
Commerce between states is negatively impacted.
How The Jones Act Got on My Radar
Thinking about opportunity for the local Economy — Why Apple Can’t Build Phones in Puerto Rico
Why Are US-built Ships So Darned Expensive?
The irony of Asia-Pacific Shipbuilding — Being destroyed in war required that it be rebuilt from scratch. Japanese industrial base was devastated during WWII. The Korean conflict occurred immediately after WWII. Both areas were reindustrialized after the conflicts. This appears to have facilitated the construction and recapitalization of shipbuilding in these two regions.Protectionism Breeds Complacency Every Time It’s Tried.There is not a single LNG Tanker, Heavy Project Ship, Heavy Cargo Ship, or Cruise Ship built in the US — Zero Qualify for The Jones Act.If ZERO qualify, what are we protecting?
Anecdotes
Flying Cows of HawaiiRoad Salt in New JerseyLNG Triangle Trade — Russia/Massachusetts/PakistanOil in Houston Can’t Get to MarylandOther Ideas and Anecdotes from Colin
Complacency Revisited
Transport companies that were not covered by the Jones Act have become competitive on the world stage.
US Airplane Manufacturers
BoeingGulfstream/General DynamicsTextron (Textron Aviation/Cessna)
US Locomotive Manufacturers
GE Transportation/WabtecBrookville Equipment Corp.Electro-Motive/Caterpillar
US Semi-Truck and Trailer... -
B2B, B2C, & D2C Pricing and Recurring Revenue — Episode 017
Here is a rough outline of the topics in the podcast along with helpful links.
B2B, B2C, & D2C Pricing and Subscription Modeling to Maximize Revenue Growth
The ProfitWell Model
Financial Plugin for data analysis20% of the market
Basic Philosophies
3 Levers of Revenue Growth
Customer AcquisitionCustomer RetentionMonetization
Aspects
PositioningPackagingPricing
Interesting Topics
Price Differentiation
Raising AND Lowering
Detailed Segmentation (3 to 5 personas?) … I say “student” and “veteran” pricing examples.
Here is a link to the Van Westendorp Pricing Model on Wikipedia: https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter
Do You Believe in over-optimization for profit?
Over-optimization
Defensive optimization (Jeff cites American Airlines and Southwest Pennsylvania example)
Jeff hits his favorite punching bag of Gillette performing revenue optimization in the face of tech and cultural disruption
Lessons of COVID-19 Round-Up
A discussion of lesson learned since March relying on Patrick’s recent social content
Here is a link to ProfitWell: https://www.profitwell.com
Here is a link to Patrick Campbell’s Twitter feed which is where Jeff found him (good stuff): https://twitter.com/Patticus
Here is a link to the online eBook Patrick mentioned in the interview: https://www.priceintelligently.com/hubfs/Price-Intelligently-SaaS-Pricing-Strategy.pdf
BONUS CONTENT!
Jeff and Patrick talk about the economics of moving out of the “Big Cities”:
https://youtu.be/HpSuI5bMbzI
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Golden Handcuffs — Episode 016
The best ideas in the world are the ones that EVERYONE agrees on. But what’s crazy is that even those universally accepted ideas are things that we still struggle with. Why can’t we let go of the stuff that’s holding us back? Why can’t we even see it sometimes?
It all started with a guy selling cheese. Welcome to The JeffEffect.
Here are the links and references I mention in the show:
Gary Vee on Golden Handcuffs, this is a short video so watch the whole thing. But I pull the salient point from 1:30 through 2:20.
https://youtu.be/uDJUB2ZnBGA
Joe Rogan with Suzanne Santo starting at 3:45 mark. But I pulled the quote from 4:08 through 5:17 (“the money thing can trick you”).
https://youtu.be/7cfaTm8Lk8I
The story of the Camel Passing Through the Eye of the Needle: Matthew 19: 16-30
“The young man saith unto him, All these things have I observed: what lack I yet?”
https://www.biblegateway.com/passage/?search=Matthew+19&version=ASV
Buddhist Concept of Clinging — Buddha lived 2500 years ago.
Upādāna — clinging as the point of suffering
https://en.wikipedia.org/wiki/Upādāna
How to Catch a Monkey — can we let go? (sociology and primatology)
The video is poor quality and the narration is in French, but it proves an important point
https://youtu.be/IHdJVzYBBOU
The Invisible Gorilla — Selective Attention (psychology and anthropology). Watch this video and be amazed.
https://youtu.be/UtKt8YF7dgQ
I wrap up the cheese story.
Macy’s Stock Performance. Expand it so that you can see it for at least the last five years.
https://finance.yahoo.com/quote/M?p=M&.tsrc=fin-srch -
Tenino Washington Prints It's Own Money (Episode 015)
Tenino WA Prints It's Own Money Made of Wood - The town of Tenino, Washington, made international headlines by printing its own currency — real money made of wood — during the Great Depression. When COVID-19 struck causing more economic harm to his town, Mayor Wayne Fournier and the City Council decided to take their economic future in hand and do it again.
International Media and the world are taking notice of small-town Tenino once again. They have printed money in an innovative way using antique technology that is, in some ways, more secure than high-tech digital currencies.
Meet the Mayor of Tenino - Mayor Fournier talked with Jeff about their rebel with a cause currency printing, short and long-term economic effects, the potential legal issues, and the future of economic development in Tenino.
Welcome to the JeffEffect.