The Last Class of Demand Gen U… for Now Demand Gen U

Get ready as we take a trip down memory lane… 
We’ve got a bit of a different episode for you this time. We’re sad to say that Jason, our VP of Marketing, will be leaving Metadata. So we thought this would be a great opportunity to look back at Metadata’s marketing highlights, challenges, mistakes, and fun stories from behind the scenes of DGU.  
Join us for a bittersweet farewell as we swap stories and sum up all the lessons we’ve learned over the past few years of Jason’s reign over the marketing team.  
This podcast will be taking a pause after this episode – so watch this space for updates!  
Find out: 
The DGU origin story How Jason hired Mark What we learned from our time running DGU
0:00 – 1:33 Intro 
1:33 – 4:13 Jason’s announcement  
4:13 – 5:35 How Jason found his first startup experience  
5:35 – 8:16 How working at Metadata compares to his previous roles 
8:16 – 12:56 The DGU podcast origin story 
12:56 – 17:13 The story behind Jason hiring Mark 
17:13 – 20:26 Metadata’s experiments with LinkedIn video 
20:26 – 24:03 Metadata’s LinkedIn strategy 
24:03 – 25:18 How Jason and Mark became the faces of Metadata  
25:18 – 32:56 How Metadata dipped its toes into marketing with celebrities 
32:56 – 36:31 How Metadata partnered with DGMG 
36:31 – 46: 20 Top moments from the marketing team’s retreat  
46:20 – 1:02:32 The not-so-great moments of marketing Metadata  
1:02:32 – 1:05:42 Goodbye from Jason