The Daily Coffee Pro Podcast by MAP IT FORWARD MAP IT FORWARD

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee delve into the challenges and transitions facing coffee producers in Brazil, discussing the impact of geopolitics and the generational shift in farming practices. Ferraresso provides insights into the mindset of coffee producers, the conservative nature of their approach, and the struggles with succession planning for small and medium holder farms.

The conversation emphasizes the changing expectations of the younger generation, moving away from traditional farming towards innovative and sustainable practices such as Agroforestry, Regenerative, and Organic farming.

The episode also explores the role of technology, climate change, and the potential future of coffee production in Brazil, touching on the importance of sustainability and the complex dynamics of international market demands.

00:00 Welcome & Series Introduction
00:39 Exploring the Mindset of Brazilian Coffee Producers
03:12 Generational Shifts in Coffee Farming
07:56 The Future of Coffee Production in Brazil
11:23 Sustainability and Regenerative Agriculture Trends
13:06 The Complex Puzzle of Coffee Farming's Future
14:13 Certification and Global Standards in Coffee Production
16:27 Closing Thoughts and Next Episode Teaser

Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/
https://www.instagram.com/jonascoffeeagronomist/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee explore the significant impact geopolitics have on the coffee supply chain, particularly focusing on Brazil's coffee production ecosystem.

They discuss how the war in Ukraine has led to skyrocketing fertilizer prices due to Russia's prominent role as a fertilizer exporter, affecting not only coffee growers but the broader agricultural sector. This situation prompts a discussion on how countries, including Brazil, are exploring alternative fertilizer sources and the ways in which geopolitical tensions and trade relationships affect global food and coffee prices.

Additionally, they reflect on the broader implications of food as a geopolitical tool and the potential future challenges in food security and coffee production. The conversation also touches on the new EU Deforestation Regulations (EUDR) and its potential impact on coffee trading with Europe.

This episode aims to shed light on the intricate connections between geopolitics and the coffee industry, emphasizing the urgent need for solutions to ensure the sustainability of coffee production and global food security.

00:00 The Impact of Geopolitics on Coffee Production
00:41 Introducing the Coffee Consultant Workshop
01:20 Exploring the Coffee Supply Chain with Jonas Ferraresso
01:55 Geopolitical Tensions and Global Coffee Prices
06:10 The Ripple Effects of Trade Relationships on Global Food Security
08:51 The Role of Geopolitics in Food and Coffee Security
10:29 Future Challenges for Coffee Farmers Amidst Geopolitical Strains
17:42 Geopolitics, Climate Change, and the Coffee Supply Chain
19:19 Looking Ahead: The Next Generation of Coffee Producers
20:03 Closing Thoughts and Invitation to Engage

Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/
https://www.instagram.com/jonascoffeeagronomist/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee discuss the current state and future of coffee production in Brazil.

The conversation highlights the critical challenges Brazilian coffee producers face, including labor shortage, high production costs, and the complexities of the coffee market, influenced heavily by the C-Market prices.

The episode also covers the impact of these challenges on the decision-making process of producers, the shift towards mechanized farming, and the potential for producers to switch to other, less complex, and more profitable crops. Furthermore, it discusses the historical context of coffee pricing and its insufficient increase to cover the growing expenses and risks associated with coffee farming.

The podcast concludes with a broader view of the implications these challenges have on the entire supply chain and the future of coffee as a potential luxury product.

00:00 Navigating the Complexities of Coffee Production
00:40 Sponsored Message: Becoming a Coffee Consultant
01:19 Introduction to the Series with Jonas Ferraresso
01:42 The Future of Coffee Production in Brazil: Challenges and Insights
02:55 Labor Shortages and the Impact on Coffee Farming
05:48 Exploring Alternatives: The Shift from Coffee to Other Crops
07:49 The Economic Realities of Coffee Production
11:22 Understanding the C-Market's Influence on Coffee Prices
15:04 The Generational Shift in Coffee Farming
17:36 The Future of Coffee: A Luxury Product?
18:34 Closing Thoughts and Next Episode Teaser

Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/
https://www.instagram.com/jonascoffeeagronomist/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee discuss the climate challenges, including frost and its aftermath, that Brazilian coffee producers are facing.

The conversation delves into the complexities of coffee production in Brazil, particularly the impact of the 2020 frost on future seasons and how it's forcing producers to adapt, like shifting towards agroforestry systems to mitigate damage.

The discussion also covers the nuances of specialty coffee production, the influence of market trends on coffee farming practices, and the broader implications for the industry, including pricing and quality issues in the aftermath of environmental challenges and geopolitical events like the war in Ukraine.

Jonas shares his experiences and insights on sustainable arabica farming practices and the dynamics between producers and markets.

00:00 Understanding Frost's Impact on Coffee Production
00:17 Coffee Consultant Workshop
01:59 Exploring Brazilian Coffee in 2024: Challenges and Realities
05:15 The Specialty Coffee Dilemma: Quality vs. Market Trends
14:02 Navigating the Frost Aftermath in Brazilian Coffee Farms
24:26 The Future of Coffee Pricing and Quality in Brazil
30:39 Closing Thoughts and Next Episode Teaser

Connect with Jonas here:
https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/
https://www.instagram.com/jonascoffeeagronomist/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".

In this final episode of the podcast series, Kat and Lee explore the hope within the coffee industry. They touch on various topics including standing up against manipulative individuals, the vast opportunities for leadership and innovation in coffee, and the exciting shift towards younger generations like Gen Z entering the field.

The episode highlights the struggles and potentials in coffee production, the impacts of climate change, and the importance of community and curiosity.

Lee and Kat reflect on their experiences and the hard work required to make a positive impact in the industry.

Furthermore, the episode provides insights into navigating challenges with empowerment and hope. Kat, representing RoasterKat and Coffee People Zine, shares her journey and emphasizes the creative force within the coffee community.

The podcast concludes on a note of encouragement for listeners to pursue their passions and contribute to a brighter future in coffee.

00:00 Empowering Voices in the Coffee Industry
00:54 Sponsored Message: Becoming a Coffee Consultant
01:51 Finding Hope in Coffee's Future
08:24 Navigating the Challenges of the Coffee Industry
09:39 The Role of Curiosity and Confidence in Coffee Careers
11:19 The Impact of Community and Personal Growth
18:28 Concluding Thoughts and Where to Find Kat

Connect with Kat here:
https://www.instagram.com/roasterkat
https://www.youtube.com/@roasterkat

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".

In this episode of the podcast series, Kat and Lee discuss the intentionality behind creating content, contrasting those who aim for recognition and fame with those who seek to disseminate useful information and education.

Kat shares her journey of starting without a structured plan, focusing instead on sharing her learning and answering questions from both her audience and herself.

The episode delves into challenges like dealing with copied content without consent, the trap of seeking validation through social media, and the dilemmas around sponsorship and maintaining authenticity.

Additionally, they explore the notion of success in social media being measured by the education and value provided to the audience rather than mere likes or views.

00:00 The Philosophy Behind Content Creation
00:27 Sponsored Segment: Becoming a Coffee Consultant
01:06 Introduction to the Episode and Guests
01:17 Exploring Intentions and Approaches in Content Creation
01:57 The Journey of a Content Creator in the Coffee Industry
06:12 Sharing Knowledge vs. Seeking Fame on Social Media
07:18 The Ethics of Clickbait and Social Media Marketing
12:39 Navigating Sponsorships and Authenticity
22:45 Looking Forward: Values-Driven Business and Upcoming Partnerships
24:33 Closing Remarks and Anticipation for the Next Episode

Connect with Kat here:
https://www.instagram.com/roasterkat
https://www.youtube.com/@roasterkat

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops