370 afleveringen
The Marketing Millennials Daniel Murray
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- Zaken en persoonlijke financiën
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
With Wistia, you can record yourself, your screen, or both. Edit videos like you edit Google docs—just highlight words and hit delete. Wistia even has music that auto-adjusts to the length of your video. Try Wistia for free at https://www.wistia.com/millennials.
If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials
And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
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254 - The Importance of Building a "Belief" in Marketing, with Jon Davids
Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way?
Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community building. How can you build a strong brand and gain organic attention without using paid strategies?
Jon shares how you can best leverage podcasting and community-driven strategies to create a loyal, cultlike following using his special influencer formula. Learn how to create your own faith, unify people under one belief, and provide actionable steps for your audience to always want more.
Plus, how can you weaponize polarization in your brand’s direction? Stay tuned to find out Jon’s best tips for leveraging your brand’s worst fans.
00:02:04 - Unleashing Your Marketing Superpowers for Success
00:05:23 - The Power of Polarization in Branding
00:09:06 - Start Building Your Business Early
00:16:03 - Rapid Rise: Brands and Influencers
00:17:51 - Growing a Podcast Audience Consistently
00:24:14 - Early Podcasting Yields Huge Networking Benefits
00:29:36 - Building Community Through Organic Engagement
00:30:55 - Crafting a Unique Unifying Belief
00:32:03 - Harnessing the Power of Organic Marketing
Follow Jon:
Website: https://jondavids.com/marketingsuperpowerspro/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Don’t ALWAYS Blame the Channel (Solo Edition)
When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn?
Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong.
Daniel’s breaking down the top 6 things marketers get wrong when it comes to pointing the finger at different channels. What are the top things you should be looking at before packing up your bags and calling it quits? And how can you make sure you make your new relationship with any channel work?
Make sure that the next time you break up with a channel that it’s definitely not you—it’s them.
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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Luxury, Humor, and Influencers, the Loro Piana 9-Figure Playbook
If he’s wearing boat shoes to a yacht party… à la poubelle.
If he’s making marketing videos without a sense of humor… à la poubelle.
Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous?
Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an overnight success story. How did Gstaad Guy’s rich alter ego persona and sense of humor translate into partnership deals with Italy’s finest?
Tune in now to learn how this former six-figure Apple employee left his job behind to become one of Instagram’s most influential luxury-brand marketers for brands like Loro Piana and Audemars Piguet, turning over organic profit like nothing before.
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Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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SPECIAL SERIES: Our Secrets for Getting People to SHOW UP To Your Webinar | Bathroom Break #2
Why isn’t there a webinar about how to market a better webinar?
Seems like a missed opportunity, no?
Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolutely CRUSH your webinar goals.
We’re unlocking the biggest secrets behind boosting webinar attendance. Discover why FOMO is your best weapon and how to capitalize on great copywriting to drive higher engagement rates. Plus, how can add-to-calendar event functionality and two-day sends impact your show-up rates?
00:01:40 - Increase Webinar Attendance with FOMO
00:07:28 - Creating a Consistent Webinar Series for Engagement
00:00:56 - How to Revamp Your Webinar Promotions for Success
00:02:01 - Leveraging Guests for Distribution Success
00:07:22 - Targeting with Titles in Email Marketing
00:10:32 - More Tips for Successful Marketing
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do THIS, Not THAT
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR
Good vs Bad Marketing.
Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing.
What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers?
Dave explains why great content always boils down to one thing: being entertaining and reveals exactly how to stand out from the competition by making clear goals, understanding the market, and building a healthy marketing strategy.
Plus, how will AR/VR like Meta change marketing? Before we spill all that future tea, let’s just say you heard it here from Meta’s Head of Marketing here first! -
252 - B2B Content Marketing w/Tracey Wallace | Marketing Island
If content makes the world go round, then meet the woman who keeps it spinning.
In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively.
Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar.
Plus, are webinars the secret weapon your company needs to start using today?
Yes. Yes. AND YES.
00:00:30 - Content Marketing KPIs and Trends
00:02:24 - Refresh Your Content Strategy Annually
00:03:17 - Revamp Webinars for Modern Audiences
00:03:56 - Balancing Evergreen and Trending Content
00:05:04 - Creating Content that Resonates with Audiences
00:06:42 - Importance of Evergreen Video Content
00:09:08 - Repurposing Content for Search Success
00:10:14 - Aligning Content Marketing Goals Strategically
00:11:40 - Integrated Marketing in Large Organizations
00:13:19 - Creating Impactful Content as a Marketer
00:14:18 - Underrated Content Marketing Tips Revealed
00:15:09 - Increase Content Speed to Market
Follow Tracey:
LinkedIn: https://www.linkedin.com/in/traceyrwallace/
Newsletter: https://workweek.com/brand/contentment/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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