The Nutrition Content Creator Podcast Jeanne Petrucci

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth.
Today's recording focuses on Creating Captivating Opt-ins. You can visit our private Facebook group, Scale Your Nutrition Practice, for the complete recording. Simply apply by answering a few questions and you can join the active conversations happening here.
Opt-ins are foundational to driving practice growth as they are a top-of-funnel activity. Lousy opt-ins will yield lousy leads - as many marketers say, “garbage in, garbage out.” So the goal is right from the beginning to create an opt-in that attracts the right people, offers incredible value, and gets them wanting more.
We talk about what an opt-in is and its role in your marketing funnel, the elements of a captivating opt-in, tools to make creating and managing opt-in simple, and the customer journey from giving you their email address and receiving the opt-in, to being placed into the middle of your funnel activities.
Enjoy!
Your Content Cure for This Week
Your Content Cure this week is Your Ultimate Guide to Creating Captivating Opt-ins. It's an ebook that summarizes many of the points we covered today and offers you actions to take to create your first opt-in or improve the ones you already have in place.
>> DOWNLOAD YOUR RESOURCES HERE
See you next week!

COVID left its impact on private practice health and wellness professionals thrusting us all into the digital space whether we wanted it or not. Some of us embraced it and some went kicking and screaming but here we are, 4 years later, and it appears that virtual services are here to stay.

Digital courses exploded during this time and while I think they are still relevant, they appear to be losing some of their appeal. Mostly because of the market saturation. 

It doesn’t mean we should move on to the next “thing” - whatever that is - but it does mean that we have to step up our game if we are to compete. It is essential that we not only stand out but also avoid the common pitfalls that many new course creators fall into.

Today we will talk about several predictable yet avoidable mistakes that could tank your digital course and what you can do to avoid them. I will introduce each problem by asking a question for you to consider.

We’ll cover:
The ideal customer avatarSolutions for inadequate lead generationEight questions to determine if your practice is ready for a digital courseContent Cure:

>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE

Your Content Cure for this week a guide and checklist that provide a structured approach to creating a digital course, ensuring that all major aspects are covered to maximize the course’s potential success. The checklist format makes it easy for you to follow and implement the steps necessary to avoid common pitfalls and effectively market your courses.

For full show notes, head over to livingplaterx.com

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth.

Today's recording focuses on my controversial opinions about meal planning and the FAQs we receive about meal planning in practice. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice.

As a meal planning SaaS developer, RD, and culinary educator for almost three decades, I bring different perspectives [and strong opinions] to applying meal planning to evidence-based nutrition care.

As you listen to today’s episode, try to view the principles discussed from a practical perspective versus a theoretical one.

Most meal planning functions promise to solve YOUR theoretical problems [i.e. workflow, quick meal plan generation, data collection] but they often don’t translate well into solving your PATIENTS’ problems.

We'll cover:
My 5 controversial opinions on meal planning and why Content Cure:

>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE

Your Content Cure for this week is a 20-page ebook, Your Ultimate Guide to Meal Planning, that can support you in having a conversation about the use of meal plans with your patients and clients. This guide is editable and you can brand it and use it in your practice.

For full show notes, head over to livingplaterx.com

Some people leave a lasting impact after you meet them for the first time - Wintana Kiros is one of those people. Her energy and passion are contagious and her heart is full of grace. She has been a Living Plate Rx member since day one and has pushed us to deliver content that supports her in growing her practice.

Wintana brings her unique background in fashion and modeling to her practice, serving her clients with compassion that addresses the “whole” person and their environment. From how they stock their kitchens to how they stock their closets, Wintana is there for them.

She is an avid learner who pursues education that will add value to her practice and impact her client's lives. I do not doubt that her recent pursuit of Functional Nutrition training will further elevate the level of her services.

I have always believed that each of us can bring former life experiences and new learnings to the counseling room to enrich our services - Wintana serves as an example for all of us.

I know you’ll enjoy this conversation.

We'll cover:
Wintana Kiros’ innovative and automatic meal planning system.The ways Wintana sells her program and membership through unique value proposition.Accommodating diverse cultural preferences and acknowledging the varied backgrounds of clientele.Content Cure:

>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE

Your Content Cure for this week is a guide to value-add services that can enhance your practice.

For full show notes, head over to livingplaterx.com

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth.

Today's recording focuses on practice growth strategies that don’t rely on social media. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice.

It’s tempting to jump on every new trend, especially when it comes to promoting your nutrition practice on social media.

Are you making the most out of your efforts, or are you falling into a common trap that might be hindering your growth?

We'll cover:
The problem with content that is misaligned with your growth goals6 growth strategies that have nothing to do with social mediaContent Cure:

>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE

Your content cure for this week is a 15-page ebook, Beyond Social Media: 6 Ways to Expand Your Practice, LOADED with the actionable steps we covered here.

For full show notes, head over to livingplaterx.com

Most dietitians go into private practice for the right reasons - we just want to help people and make a difference in our communities. We all go through standardized, rigorous training to prepare us for doing this.

However, there's a critical piece often missing from our formal education – the know-how of running a private practice as a successful business. Having a CEO mindset is essential for the growth and scalability of our practices, but it's challenging to cultivate when you're navigating uncharted waters without a compass.

If you are overwhelmed with all the tasks and responsibilities associated with running a private practice, Jennifer McGurk is here to be your guide. With over a decade of experience, she supports those just starting or looking to expand their practices with the tools they need for success.

We'll cover:
What should RDs be thinking about before starting a private practice? What are the key tools to have in place for opening a private practice? What are different strategies for RDs to grow their practice?Content Cure:

>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE

Your Content Cure for this week is a list of resources from our guest, Jennifer McGurk, RDN, CDN, CEDS-S.

For full show notes, head over to livingplaterx.com