The Offstage Mic Aubrey Bergauer

We wrap up season 3 with one of my most requested topics of all time: the topic of how to lead change. If you ever find yourself asking questions like ‘How do I get buy-in from my board?’ or ‘Where do I even begin when it comes to implementing new ways of doing business in my arts organization?’, this episode is for you. 
We talk about what the experts say about fear of change, resistance to change, and other barriers to change; debunk three big myths about change; and share five things that actually work to drive change effectively at your arts organization.

No matter what role you fill within arts management, leading the change is one of the most important skills you can build. This episode unpacks the research every arts manager and leader needs to know.

Every episode this season has focused on business strategies that apply to arts management, such as patron retention, leveraging the subscription and membership economy, ecommerce, and digital content (to name a few!).
And in this episode, we look at how these strategies apply to my own business, Changing the Narrative—and how those same strategies have guided the evolution of my business over the last year or so as we’ve scaled up. 

We walk through my personal experience with growing Changing the Narrative, including the areas I needed to step away from, as well as the areas I decided to lean into further and build out. I also highlight some of the key lessons I've learned in hiring and building an effective team, using data and analytics for direction, and how important of a tool digital content is. My hope is you will find these lessons to be both relatable and applicable to your own arts organization.

The article mentioned several times: Scarcity Mindset Is Killing Your Arts Organization
Mentioned in this episode:
FREE Audience Growth Masterclass
Hey Offstagers, what would it be like if you didn’t have to worry about making your revenue goals?
Or what if you could go to the next board meeting being able to report good news?
What if you were able to balance your budget at the end of the year?
And what if you didn’t have to program only blockbusters just to sell enough tickets?

That’s why I am teaching a FREE masterclass, where I share my top four strategies to grow your audiences and donor base. Things you can do to start seeing results immediately. Things that don’t require a huge team, mega resources, or a giant budget.

Reserve your free seat:
RILABA24 Webinar Registration

Copywriting is one of the most important tools you can use to boost ticket sales, donations, and revenue across various platforms. And the best part is—it costs $0 to update the words you use.
In this episode, learn five actionable tips on how creating small, emotional connections through specific language creates a big and lasting impact on your revenue. Hone your copywriting skills as a no cost tool to grab your patrons’ attention, fill those seats, and bring in more donations.
Mentioned in this episode:
FREE Audience Growth Masterclass
Hey Offstagers, what would it be like if you didn’t have to worry about making your revenue goals?
Or what if you could go to the next board meeting being able to report good news?
What if you were able to balance your budget at the end of the year?
And what if you didn’t have to program only blockbusters just to sell enough tickets?

That’s why I am teaching a FREE masterclass, where I share my top four strategies to grow your audiences and donor base. Things you can do to start seeing results immediately. Things that don’t require a huge team, mega resources, or a giant budget.

Reserve your free seat:
RILABA24 Webinar Registration

For anyone who asks, “What’s the one thing I can do to increase revenue, ticket sales, audiences and donations,” this episode has your answer: copywriting.
For almost every arts organization, writing better, stronger copy is the free solution to upgrade every public facing channel you have, from website to program book, social media to fundraising appeals, subscription brochures to press releases.

The words you use are so powerful, and harnessing better copywriting is key to making every word work harder for you.

This episode covers four tips for you to implement right away to immediately start seeing more revenue—all at absolutely zero cost to your bottom line.

Example content referenced in episode:
On my first day as CEO of an orchestra, the board chair told me they had just considered shutting down... Can’t play Beethoven faster and save money...This is why planned giving is one of the most important things fundraising teams should be working on

Mentioned in this episode:
FREE Audience Growth Masterclass
Hey Offstagers, what would it be like if you didn’t have to worry about making your revenue goals?
Or what if you could go to the next board meeting being able to report good news?
What if you were able to balance your budget at the end of the year?
And what if you didn’t have to program only blockbusters just to sell enough tickets?

That’s why I am teaching a FREE masterclass, where I share my top four strategies to grow your audiences and donor base. Things you can do to start seeing results immediately. Things that don’t require a huge team, mega resources, or a giant budget.

Reserve your free seat:
RILABA24 Webinar Registration

Major gifts are critical for every arts organization. This episode features board member and major gift philanthropist Susan Bay Nimoy, wife of the late actor Leonard Nimoy (most known for his role as Spock on Star Trek, and yes, we talk about it!). We cover all things major gifts, including relationship building, how that takes time, and what the process is that compels her as a major donor to give generously.
Susan Bay Nimoy has served on the board of many arts organizations, including the Hammer Museum in Los Angeles, Symphony Space in New York, The Museum of Contemporary Art in Los Angeles, and the Griffith Observatory. She recently endowed The Nimoy Theatre in LA, which is part of UCLA’s Center for the Art of Performance.

Want to know what to say when building major donor relationships in the arts and ultimately soliciting a major gift? Download your free resource, the Major Donor Fast Track Guide.
Mentioned in this episode:
FREE Audience Growth Masterclass
Hey Offstagers, what would it be like if you didn’t have to worry about making your revenue goals?
Or what if you could go to the next board meeting being able to report good news?
What if you were able to balance your budget at the end of the year?
And what if you didn’t have to program only blockbusters just to sell enough tickets?

That’s why I am teaching a FREE masterclass, where I share my top four strategies to grow your audiences and donor base. Things you can do to start seeing results immediately. Things that don’t require a huge team, mega resources, or a giant budget.

Reserve your free seat:
RILABA24 Webinar Registration

The need for diversity in our audience and for the audience to reflect the community is a hot topic in the arts these days. And rightfully so.
There is a moral imperative to do this work at arts organizations, but I am also a fan of the business case for diversity. And in this episode, we are talking about what the numbers look like if and when the audience actually does look like the community — and wow, is there money on the table when the audience becomes more diverse.

This episode looks at just how many more tickets would be sold in a year if your audience makeup mirrored that of your community, or at least came close. We talk through the numbers, and I have a free download that does the math for you so you don’t have to.

Get your free Demographic Revenue Calculator and see the potential for sales growth in three easy steps.
Mentioned in this episode:
FREE Audience Growth Masterclass
Hey Offstagers, what would it be like if you didn’t have to worry about making your revenue goals?
Or what if you could go to the next board meeting being able to report good news?
What if you were able to balance your budget at the end of the year?
And what if you didn’t have to program only blockbusters just to sell enough tickets?

That’s why I am teaching a FREE masterclass, where I share my top four strategies to grow your audiences and donor base. Things you can do to start seeing results immediately. Things that don’t require a huge team, mega resources, or a giant budget.

Reserve your free seat:
RILABA24 Webinar Registration