29 afleveringen
Pet Shop Girls from Pet Product News with Sherry (Odyssey Pets) and Carly (House of Paws) Podfox Media
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- Kind en gezin
Welcome to The Pet Shop Girls, presented by Pet Product News. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.
Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.
And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 50,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.
This podcast is brought to you by Pet Product News: the most-read, most trusted trade magazine in the pet industry.
Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.
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Capturing Your Customer's Heart
First, meet our special guest this week Blake Jackson from Rogue Pet Science. We met at Global Pet Expo and he won an interview during our podcast launch party! He's sharing about what sets Rogue Pet Science apart.
Then, join us for this week's conversation about how to create the best possible customer experience in your store. We're sharing our favorite tips for building rapport and sharing information with customers, going above and beyond through personalized experiences and follow-up, policies including returns and product guarantees, and so much more.
Connect with the Pet Shop Girls!
Find us everywhere: https://linktr.ee/petshopgirls
Connect with Carly (House of Paws):
https://www.instagram.com/houseofpawsboutique
https://www.tiktok.com/@houseofpawsboutique
https://www.facebook.com/houseofpawsboutique
Connect with Sherry (Odyssey Pets):
https://www.facebook.com/odysseypets
https://www.instagram.com/odysseypets
https://linktr.ee/odysseypetsdallas
Connect with Pet Product News:
https://www.petproductnews.com/
https://www.facebook.com/PetProductNews -
The Art of Negotiation
Today's episode is all about strategies and tactics for negotiating with vendors, including creating well-documented proposals, taking control, asking good questions, and understanding the brand. The most important aspects of negotiation, in our opinion, are mutual understanding, clear communication, and standing firm. We're also sharing tips about driving sales, optimizing a visually appealing shopping experience, and more.
Connect with the Pet Shop Girls!
Find us everywhere: https://linktr.ee/petshopgirls
Connect with Carly (House of Paws):
https://www.instagram.com/houseofpawsboutique
https://www.tiktok.com/@houseofpawsboutique
https://www.facebook.com/houseofpawsboutique
Connect with Sherry (Odyssey Pets):
https://www.facebook.com/odysseypets
https://www.instagram.com/odysseypets
https://linktr.ee/odysseypetsdallas
Connect with Pet Product News:
https://www.petproductnews.com/
https://www.facebook.com/PetProductNews -
Raving Reviews & Relevant Responses
Responding to reviews is crucial for maintaining a positive reputation. In today's episode, we are sharing all our best tips and best practices for acknowledging both positive and negative reviews, addressing concerns in a professional manner, and using reviews as an opportunity to improve business practices.
Connect with the Pet Shop Girls!
Find us everywhere: https://linktr.ee/petshopgirls
Connect with Carly (House of Paws):
https://www.instagram.com/houseofpawsboutique
https://www.tiktok.com/@houseofpawsboutique
https://www.facebook.com/houseofpawsboutique
Connect with Sherry (Odyssey Pets):
https://www.facebook.com/odysseypets
https://www.instagram.com/odysseypets
https://linktr.ee/odysseypetsdallas
Connect with Pet Product News:
https://www.petproductnews.com/
https://www.facebook.com/PetProductNews -
Live Podcast Party from Connect, Canada's Pet Expo
This week we are bringing our podcast listeners along for an episode we recorded LIVE at Canada's Pet Expo, Connect! You'll hear from some of the cool people we met at the show, some of our favorite industry friends, all about the products we loved the most at the show, and so much more.
Connect with the Pet Shop Girls!
Find us everywhere: https://linktr.ee/petshopgirls
Connect with Carly (House of Paws):
https://www.instagram.com/houseofpawsboutique
https://www.tiktok.com/@houseofpawsboutique
https://www.facebook.com/houseofpawsboutique
Connect with Sherry (Odyssey Pets):
https://www.facebook.com/odysseypets
https://www.instagram.com/odysseypets
https://linktr.ee/odysseypetsdallas
Connect with Pet Product News:
https://www.petproductnews.com/
https://www.facebook.com/PetProductNews -
Behind the Mic: Content Strategy You Didn't Know You Needed
Everyone talks about video, but have you made a plan to capitalize on audio-only content? If you haven't thought about how to include audio content in your marketing strategy, today's episode is one you won't want to miss.
Our guest is Sarah Heeter, CEO & founder of Podfox Media, a podcast production and strategic consultation company. Sarah and her team also edit and produce our podcast!
Connect with Sarah & Podfox Media:
https://www.podfoxmedia.com/
https://www.instagram.com/sarahkheeter
FREE 90-minute launch strategy session (tell them we sent you!): http://launchmyshow.com/
Sarah's podcast: https://bigbravebusiness.com/
Connect with the Pet Shop Girls!
Find us everywhere: https://linktr.ee/petshopgirls
Connect with Carly (House of Paws):
https://www.instagram.com/houseofpawsboutique
https://www.tiktok.com/@houseofpawsboutique
https://www.facebook.com/houseofpawsboutique
Connect with Sherry (Odyssey Pets):
https://www.facebook.com/odysseypets
https://www.instagram.com/odysseypets
https://linktr.ee/odysseypetsdallas
Connect with Pet Product News:
https://www.petproductnews.com/
https://www.facebook.com/PetProductNews -
Executing Exceptional Events
Planning events for your retail store can be overwhelming, but they are super valuable. When you do it right, events can help you build community and create raving fans. In this week's episode, we are breaking down the ins and outs of planning and executing exceptional events.
Connect with the Pet Shop Girls!
Find us everywhere: https://linktr.ee/petshopgirls
Connect with Carly (House of Paws):
https://www.instagram.com/houseofpawsboutique
https://www.tiktok.com/@houseofpawsboutique
https://www.facebook.com/houseofpawsboutique
Connect with Sherry (Odyssey Pets):
https://www.facebook.com/odysseypets
https://www.instagram.com/odysseypets
https://linktr.ee/odysseypetsdallas
Connect with Pet Product News:
https://www.petproductnews.com/
https://www.facebook.com/PetProductNews
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