The PPC Mastery Podcast Miles McNair & Bob Meijer

Miles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years.
In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around.
Watch Kirk's recent TedX talk ("Stop the Scale: Redefining Business Success").
Follow Kirk here:
- Follow Kirk on LinkedIn
- Follow Kirk on X
- Read his blog at ZATO Marketing
- Grab his book "Stop the Scale, Building a Digital Agency You Actually Like"

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Subscribe to The PPC Mastery Podcast
📺 YouTube: https://www.youtube.com/@ppcmasterycom
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🔍 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hcHAuc3ByaW5nY2FzdC5mbS9wb2RjYXN0LXhtbC8xODgyOA
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Let’s face it: working in PPC is stressful. In this episode, we discuss how we deal with stress in PPC and give our tips to prevent burnout at all cost.



Thanks to Thomas Eccel for submitting his question!

Miles answers a question from Thomas Eccel:

“What are the benefits of the increasing PPC community power on Linkedin and Discord? How can we learn from each other, and how do you leverage the powerful community knowledge/news/strategies for your clients?”

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In this episode, we discuss how to prioritize your Google Ads tasks. Think about regular optimizations, one-off improvements, and experiments. 

Recently, Google announced 12 new pMax updates. In this episode, Miles will run you through all of them!