The Psychology of Marketing: Why Small Businesses Fail to Connect

Marketing today feels automated, repetitive, and disconnected—and that’s a problem. In this episode, Gee explains why effectiveness beats efficiency, how emotion drives action, and why most small business owners are using tools like AI and automation the wrong way. You’ll walk away with a smarter way to market: one rooted in behavioral science, real customer insight, and authentic connection.

Tune In Now :

• Why most marketing campaigns fall flat—even when the tech is solid
• How to start your marketing strategy with customer behavior, not assumptions
• Why digital channels aren’t always the best place to stand out
• The real role of AI in marketing (and how to avoid sounding robotic)
• How to build messages that resonate emotionally and still convert logically
• When to hand off from automation to human interaction
• The hidden dangers of generic positioning and “me-too” branding
• And much, much more!

Quotable

“Marketing is about bringing the voice of the customer into the business. And most businesses just aren’t listening.”
~ Gee Ranasinha

Invitation From Guest

Watch Gee’s short, practical videos on behavioral marketing strategy:
https://linkedin.com/in/ranasinha

Connect With Our Guest

• Website: https://kexino.com
• LinkedIn: https://linkedin.com/in/ranasinha
• YouTube: https://www.youtube.com/c/Kexino
• Instagram: https://instagram.com/wearekexino
• TikTok: https://tiktok.com/@kexino
• Threads: https://www.threads.net/@wearekexino
• BlueSky: https://bsky.app/profile/kexino.com

The post The Psychology of Marketing: Why Small Businesses Fail to Connect first appeared on The Lead Machine Growth Show with Paul Guyon.