The Publisher Lab The Publisher Lab

Join Manny Ramos and Zach Ashmun as they dissect the latest Google algorithm update and its impact on publishers. They delve into critical issues like scaled content, expired domain, and site reputation abuses, highlighting the importance of compliance with Google's guidelines. Zach stresses the value of high-quality content and ethical SEO strategies. This episode is packed with expert advice on navigating the update's challenges and emphasizes the significance of integrity in digital publishing. Tune in for essential insights to stay ahead in the ever-evolving world of SEO!

This Week’s Stories:
Google paying some news publishers to publish AI-generated articles - https://9to5google.com/2024/02/27/google-ai-generated-articles-news-publishers/
Google releasing ambitious search quality enhancements in the March 2024 core update and multiple spam updates - https://searchengineland.com/google-released-massive-search-quality-improvements-with-march-2024-core-update-and-multiple-spam-updates-438144

Check out the Ezoic blog for more great publisher information and the Publisher Lab’s accompanying blog the Publishing Pulse: https://www.ezoic.com/blog

Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!

Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters:
0:00 - Welcome back to the Publisher Lab
0:27 - Topics for the week
0:56 - Google pays small publishers to generate AI news content
2:24 - Transparency & effectiveness of AI-generated content
5:06 - Impact of Google's AI initiative on search results
8:57 - Future of AI-generated content for smaller publishers
12:00 - Challenges & feedback on Google’s search quality
15:07 - Impact of Google’s core update on publishers
19:08 - Challenges faced by publishers due to Google updates
23:15 - Scales content abuse, Site Reputation abuse, & Expired Domain Abuse
28:30 - General SEO advice for publishers
31:40 - Episode wrap up

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Hosted by Manny Ramos & Zach Ashmun
Produced & Edited Manny Ramos

Join Tyler Bishop and Piper Lofrano in a compelling discussion about AI's impact on digital publishing. They delve into the effects of web crawlers on search rankings and what it means for small publishers. Discover insights from a Reuters Institute study on news sites blocking AI crawlers and the tough choices smaller publishers face: block crawlers or lose traffic. They also tackle Google's push for quality content and Reddit's unique content contributions. Tune in to understand the hurdles small publishers encounter in a landscape ruled by giants.

This Week’s Stories:
Half of Top News Sites Blocked OpenAI's Crawlers in 2023 - https://www.adweek.com/media/one-half-of-top-news-sites-blocked-openais-crawlers-in-2023-study-finds/
Google: We Want To Reward The Best Content No Matter Site Size - https://www.seroundtable.com/google-big-site-small-site-content-36929.html
Exclusive: Reddit in AI content licensing deal with Google - https://www.reuters.com/technology/reddit-ai-content-licensing-deal-with-google-sources-say-2024-02-22/
How Publishers Are Preparing for Google's AI-Enhanced Search - https://www.adweek.com/media/google-sge-search-traffic-publishers-preparing/
The Next Era of Subscriptions: 3 Trends Shaping Publishers' Paid Products - https://www.adweek.com/media/digital-subscriptions-trends-publishers-paid-products/

Check out the Ezoic blog for more great publisher information and the Publisher Lab’s accompanying blog the Publishing Pulse: https://www.ezoic.com/blog

Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!

Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters:
0:00 - Welcome back to the Publisher Lab
0:25 - Piper returns to the Publisher Lab
0:42 - AI’s impact in digital publishing
2:40 - Blocking AI crawlers & content originality
10:30 - Content creation with AI & value
12:17 - Google’s Search Algorithm Valuing Quality Over Site Size
13:52 - Google & Reddit’s partnership affect on digital publishers
15:00 - Google’s search ranking and publisher concerns
19:34 - Diversifying traffic sources
21:57 - Creating your content with intent and authenticity
25:02 - How publishers are preparing for Google’s SGE
26:12 - Challenges and effectiveness of subscription models 
30:06 - Role of generative AI in search experiences
38:01 - Significance of audience-focused content
39:03 - Episode wrap up

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Hosted by Tyler Bishop & Piper Lofrano
Produced & Edited Manny Ramos

In this podcast episode, producer Manny Ramos and guest Jan Creidenberg discuss the latest Publishing & AI news. They delve into OpenAI's new video tool, Sora. OpenAI’s entry into web search, how AI answer machines might change how we surf the web, and what publishers can expect from these changes. Jan also taps into his 9 years of experience working in the digital publishing space and shares insights on how publishers can navigate these AI advancements.



This Week’s Stories: 

OpenAI will now let you create videos from verbal cues - https://www.cnn.com/2024/02/15/tech/openai-text-to-video-sora/index.html 

Report: OpenAI working on web search product - https://searchengineland.com/open-ai-search-product-437563 

Will traffic from search engines fall 25% by 2026? - https://searchengineland.com/search-engine-traffic-2026-prediction-437650 

It’s the End of the Web as We Know It - https://www.wsj.com/tech/ai/its-the-end-of-the-web-as-we-know-it-2ab686a2?mod=tech_feat1_ai_pos2 

 

Check out the Ezoic blog for more great publisher information and the Publisher Lab’s accompanying blog the Publishing Pulse: https://www.ezoic.com/blog 



Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! 



Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.



Chapters: 

0:00 - Welcome back to the Publisher Lab 

0:17 - Jan Creidenberg joins the Publisher Lab

1:34 - OpenAI’s Sora video generation tool 

7:28 - OpenAI’s Venture into Web Search

13:24 - Forecasted decline in traditional search engine traffic 

20:15 - Impact on publishers of AI-powered answering machines 

21:27 - Adapting to AI in web search & creating valuable content 

25:12 - Risk of AI hallucinations 

26:48 =- Episode wrap up



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Hosted by Jan Creidenberg & Manny Ramos

Produced & Edited Manny Ramos

Join Tyler Bishop and producer, Manny Ramos, as they navigate the dynamic AI landscape in publishing and tech on this episode. They dive into the rivalry between AI giants and newcomers, unveil ChatGPT's latest features, and discuss the groundbreaking move of AI watermarking on social media. Delve into the debate on consumer trust in AI content, drawing parallels with mass-produced and handmade goods. Plus, get insights on TikTok's bold step into search, challenging Google's reign. Wrap up with their thoughts on how these tech evolutions impact publishers and creators. A must-watch for anyone keen on the future of AI and digital content!



This Week’s Stories: 

How competition between big and small AI will shape the tech's future - https://www.axios.com/2024/02/06/ai-big-small-chatgpt-cost 

ChatGPT will create a digital memory to help personalize its responses - https://www.axios.com/2024/02/13/chatgpt-memory-digital-remember-responses-openai 

OpenAI is adding new watermarks to DALL-E 3 - https://www.theverge.com/2024/2/6/24063954/ai-watermarks-dalle3-openai-content-credentials 

Meta Will Label AI Images Across Facebook, Instagram, & Threads - https://www.searchenginejournal.com/meta-will-label-ai-images-across-facebook-instagram-threads/507350/ 

TikTok pushing users to add Search shortcut - https://searchengineland.com/tiktok-pushing-users-to-add-search-shortcut-437364 

One year later: Little change to Microsoft Bing’s search market share - https://searchengineland.com/one-year-later-little-change-to-microsoft-bing-search-market-share-437238 



Conor Porter’s News Shorts: https://www.youtube.com/playlist?list=PLt7J02h9vbOR7qEiTAuxxRdw-HPn_zTCl 



Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! 



Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.



Chapters: 

0:00 - Welcome back to the Publisher Lab 

1:55 - Competition between “Big AI” & “Small AI”

10:04 - New ChatGPT memory feature 

14:57 - Meta & OpenAI introducing watermarks on images 

16:23 - Concerns about authenticity & influence on elections 

20:10 - Effect of watermarking on company & social media legitimacy 

24:27 - TikTok’s nudge into search & discovery space 

30:18 - Bing’s market share & Google’s dominance 

31:35 - Impact of TikTok on Google’s Lead

35:43 - Future trends in video & search

38:01 - Episode wrap up



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Hosted by Tyler Bishop & Manny Ramos

Produced & Edited Manny Ramos

Dive into the future of advertising with Terrence Timmons, Connor Brooke, and Manny Ramos on the Publisher Lab podcast. They break down the expected surge in ad spending for 2024, spotlighting the Summer Olympics and UEFA Euro 2024's impact on publishers' revenue. Get the inside scoop on niche ad strategies, Google's Core Web Vitals update, and the move from First Input Delay (FID) to Interaction to Next Paint (INP). Plus, they tackle Google's Search Generative Expereince (SGE) and what it means for your SEO and organic traffic. Learn how to stand out and thrive in the evolving digital landscape.

Ezoic Blog about INP: https://www.ezoic.com/everything-you-need-to-know-about-googles-new-speed-metric-interaction-to-next-paint/

This Week’s Stories:
Worldwide ad spending growth will accelerate across the board in 2024 - https://www.insiderintelligence.com/content/worldwide-ad-spending-growth-accelerate-2024
Google Core Web Vitals to add Interaction to Next Paint on March 12 - https://searchengineland.com/google-core-web-vitals-to-add-interaction-to-next-paint-on-march-12-437072
Google CEO talks future of SGE, Gemini, Ads, and AI Search - https://searchengineland.com/google-ceo-talks-future-of-sge-gemini-ads-and-ai-search-437048
‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API - https://digiday.com/marketing/pretty-hacky-decoding-publishers-concerns-over-googles-privacy-sandboxs-protected-audiences-api/

Conor Porter’s News Shorts: https://www.youtube.com/playlist?list=PLt7J02h9vbOR7qEiTAuxxRdw-HPn_zTCl

Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!

Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters:
0:00 - Welcome back to the Publisher Lab
0:44 - Digital Ad spend growth
6:55 - Google Core Web Vitals Update
13:15 - Google’s Future & Search Generative Experience
22:35 - Google including ads in results
25:03 - Publisher concerns with Google’s Privacy Sandbox
32.26 - Episode wrap up

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Hosted by Terrence Timmons & Connor Brooke
Produced & Edited Manny Ramos

Join Terrence Timmons, Piper Lofrano, and Manny Ramos in a compelling discussion on 'The Publisher Lab' about the evolving social media landscape for children. They analyze a study showing kids spend 112 minutes daily on TikTok, outpacing YouTube, and the rising use of AI tools like ChatGPT by the younger generation. The trio also examines TikTok's move to test 30-minute videos and what it means for creators and publishers. Plus, they delve into legislative actions, like Florida's bill to restrict social media for under-16s, and debate the roles and challenges in safeguarding young users online. Tune in for an insightful look at the intersection of youth, technology, and safety.



This Week’s Stories: 

Kids spent 60% more time on TikTok than YouTube last year, 20% tried OpenAI’s ChatGPT - https://techcrunch.com/2024/01/25/kids-spent-60-more-time-on-tiktok-than-youtube-last-year-20-tried-openais-chatgpt/ 

TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory -  https://techcrunch.com/2024/01/24/tiktok-testing-30-minute-uploads-inch-into-youtubes-territory/?guccounter=1 

Kids aren’t safe on social media, lawmakers say. Tech CEOs are back in DC to pledge (again) that they’ll handle it - https://www.cnn.com/2024/01/29/tech/big-tech-ceos-youth-safety-senate-testimony/index.html 

Florida House passes bill that would ban children under 16 from social media - https://www.axios.com/2024/01/25/florida-house-bill-social-media-child-ban 

AI Is Changing the Way We Look at Job Skills — Here's What You Need to Do to Prepare. - https://www.entrepreneur.com/growing-a-business/ai-is-changing-how-we-look-at-jobs-heres-how-to-prepare/467380 



Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! 



Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.



Chapters: 

0:00 - Welcome back to the Publisher Lab 

0:44 - Children’s social media habits 

5:38 - Impact of short-form content on publishers

8:56 - Legislative measures for child safety 

13:12 - Algorithm’s role in social media harm

17:51 - Defining YouTube & TikTok: Which is social media? 

21:53 - Adapting to changes in the workplace due to AI 

26:07 - The role of AI in the future of work

33:31 - Future integration of AI in everyday life

38:00 - Episode wrap up



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Hosted by Terrence Timmons & Piper Lofrano

Produced & Edited Manny Ramos