Jason Barnard on taking a deep dive into Brand SERPs The Yoast SEO podcast

Jason Barnard (founder and CEO of Kalicube) does a lot and there are a lot of Jason Barnards. Having multiple namesakes and multiple careers confuses Google. But, Jason would not be this Jason if he wouldn't have a way to help Google understand your (product) name or brand with the goal of improving your brand's representation there. That's what this episode is mainly about: making sure your brand or name is represented in your Brand SERP on Google as you desire it to be.