A podcast series in which Joost de Valk (Founder and Chief Product Officer at Yoast) talks with well-known friends from the SEO world
Marieke van de Rakt on readability, product marketing and leading Yoast
Writing easy to read texts can be hard, especially when you're writing for a niche audience that expects you to use certain difficult words. Listen to this episode of the Yoast SEO podcast to hear our CEO, Marieke van de Rakt, talk about making even the hardest online texts easy to read. It doesn't matter if you are a webshop owner selling pens or a Criminology student explaining difficult topics in a paper, everyone can do it! Best of all: your website visitors (and therefore Google) will praise you for it.
Kristopher Jones on entrepreneurship, investments and eCommerce
Serial entrepreneur and SEO Kristopher Jones loves talking business. And that's exactly what Joost and Kristopher are doing during this episode of the Yoast SEO Podcast. From starting and scaling his own businesses to investing in all kinds of companies he thinks have great potential. But what really makes Kristophers' heart pumping faster is eCommerce. This all started with Pepperjam - a family business - and now continues with all kinds of projects of which one involves great names from the music industry. Listen to this episode to learn more about Kristopher's view on business that will at some point always include SEO.
Kevin Indig on SEO at Shopify and eCommerce
In this episode of the Yoast SEO podcast, Joost talks to Kevin Indig, Director of SEO at Shopify. Besides sharing his views on the marketing software landscape and telling where his passion for SEO comes from, Kevin provides you with practical tips on how to use video for your webshop. If you are curious to learn more about SEO, e-commerce platforms, and webshop optimization, this is one for you!
Phil Nottingham on improving your online video strategy
Lights, sound, action! The world of video has no secrets for Phil Nottingham. Name it and he's been there and done that. From acting, directing, television broadcasting and working as a stuntman (!) all the way to online video techniques and strategy. He's done it all. So if there's one thing Phil will teach you in this podcast episode, it's picking the right video strategy for your company. His neverending curiosity to what's there to improve will inspire you to hit that 'record' button!
Kate Toon on great SEO copywriting
Kate Toon is a copywriting superhero. She lives and breathes great quality copy. If you are an online copywriter, content marketer or SEO, listening to her conversation with Joost will make you definitely double check your texts. During this episode, Kate will provide you with some helpful tips to improve your SEO copywriting skills and share her views on things that stand in the way of great web content (like bad website design!). Ever wondered if you should worry about Schema while writing? Or having difficulties picking the right CMS for your content? Kate will provide you with answers in this episode. Enjoy listening!
Rand Fishkin on building a business in the online marketing world
Rand Fishkin is an experienced entrepreneur in the online marketing industry. In this episode, you will get a peek into his world of building businesses, doing marketing without focussing on SEO (!), and the dilemmas he has come across on his journey. Like: when is a product feature good enough for release? Should your marketing messages appeal to your mass customer audience or the potential amplifiers and influencers that help you expand your reach? Should you jump on every marketing bandwagon or do the 'old' SEO principles still apply?
In short: this podcast episode is full of questions that Joost and Rand have both come across and will answer based on their own experience.