A podcast series in which Joost de Valk (Founder and Chief Product Officer at Yoast) talks with well-known friends from the SEO world
Mike King on increasing CTR with personas and the power of internal linking
Are technical SEOs flourishing, or in other words, is there a technical SEO renaissance? Listen to Mike King, founder of iPullrank, talk about the growing knowledge of SEOs, the power of internal linking, and how personas can improve your CTR. But that’s not all, Mike is not only talking about doing SEO. Listen to this podcast and hear about his rapping career, book, and his plans for the future.
Marcus Tandler on making the internet carbon neutral and the importance of website UX
In this episode a passionate conversation between long-time friends Joost de Valk and Marcus Tandler (co-founder & managing director at Ryte). Besides being SEO experts, they also care about the world’s environment. Listen how a passionate Marcus wants to make the internet carbon-neutral and how blocking crawlers can save a lot of energy. But of course, they also talk about SEO. Are you interested in an in-depth conversation about website user experience, SEO tools and holistic SEO, and want to discover patterns in Core Web Vitals updates? Listen to this episode!
Cindy Krum on passage ranking, PWA, voice search and the new SEO tools of MobileMoxie
Cindy Krum, Founder & CEO of MobileMoxie, and Joost talk about the ever-changing field of SEO. Luckily, both these experts are never out of fresh innovative ideas for SEO. For example, they think about passage ranking, PWA in search results, a JSON-LD only version of a URL and voice search. Listen to this episode if you want to get inspired and discover their take on the SEO future.
Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO
Lily Ray, director of SEO and head of organic search at Amsive digital, talks about her specialty switch from the ecommerce space to E-A-T. She thinks that E-A-T is one of the biggest focus points that Google has been emphasizing and she gives hands-on tips on how to improve the expertise, authoritativeness and trustworthiness of a website. Besides that, Lily and Joost talk about the future of E-commerce spaces, SERPs “People also ask” and Paid Ads. And as a bonus, they will tell you how they experience the closeness and benefits of the SEO community. Listen to this episode if you want to hear about E-A-T and Google’s next steps from experts!
Nichola Stott on running, hiring and evaluating an SEO agency
Nichola Stott, owner of Erudite, shares practical tips on how and when to hire an SEO agency, how to evaluate them and how her agency always stays on top of the latest news. She explains what collaboration with clients means to her and how often agencies and clients communicate. Listen to this episode to take a deep dive in the world of SEO agencies!
Marieke van de Rakt on readability, product marketing and leading Yoast
Writing easy to read texts can be hard, especially when you're writing for a niche audience that expects you to use certain difficult words. Listen to this episode of the Yoast SEO podcast to hear our CEO, Marieke van de Rakt, talk about making even the hardest online texts easy to read. It doesn't matter if you are a webshop owner selling pens or a Criminology student explaining difficult topics in a paper, everyone can do it! Best of all: your website visitors (and therefore Google) will praise you for it.