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Today in Digital Marketing Tod Maffin
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5,0 • 2 beoordelingen
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A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day.
Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
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Meta's Ad Platform: Half-Measures Availed Us Nothing
For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal? We check in with our Meta ads correspondent Andrew Foxwell for a gut check.
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Meta Hates Bots. (Except Those It Creates.)
Your Facebook ads might soon cost more — but there is a way out. Google's search ranking apparently considers how busy your business is. Wordpress admins get a new and peculiar tag insert. And the end game of civilization has arrived — Meta's influencer bots. Did anyone ask for this?!
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Googol Typos
Typos are coming to your ad reports — here's why you'll like that. TikTok tries to pre-empt Amazon's big sale. An verification tool used by major platforms left its users' government IDs practically unlocked. And Meta expands the content tool that keeps your fans quiet.
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* Check out Miro: miro.com
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If You Can't Beat Them, Temu Them
Amazon's response to the discount Chinese ecommerce sites? To become them. Also: Why social media platforms would rather you forget all about that whole "social media" thing. GA4 will import other platforms' data. And a nice update for people who track ROAS.
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* Check out Miro: miro.com
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Marketers (Still) Aren't Ready for When the Cookie Crumbles
We've known it was coming for years, so why do marketers feel even LESS ready for the cookiepocalypse than they did before? Also: Pinterest wants your board content on TikTok. Ad agencies are swimming in AI. And Threads gets even more connected to the fediverse.
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* Check out Miro: miro.com
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DEEP DIVE: Disabling Comments on Social Media Posts
Should brands disable comments on social media posts? Or leave them on, even if they attract negative comments? Science has an answer.
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Klantrecensies
Spot on
Really like the short and spot on daily newsbits. Found it via Techmeme Ride On, another great daily news podcast.
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