Tomorrow's Bites Tomorrow's Bites

The way you look to the food industry tells more about you than you believe.



At least that is what Marina defines with the elaboration of the "Integral Framework", a tool that can be used to detect in what ways food problems can be tackled and how can we have a more holistic perspective of them.



A tool that can help us to deal with food industry problems to find solutions that satisfy all of the players. But what kind of player are you? Are you a technocrat or an egalitarian?



Listen to this 6 minute fragment to discover how Marina came up with model and how can help the food system to evolve.



The full episode in here






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We discussed with Beatriz Jacoste Lozano, director of KMZero Hub in Spain, her transformation from studying international relations to leading in the food industry.

She shares how food can create a better world, emphasising the need for education, behavioural changes, and innovation for a sustainable food system.Beatriz highlights the critical role of supporting food startups, improving farmers' lives through technology, and the importance of cultural sensitivity in food solutions.

She urges more support from institutions and policymakers to foster a conducive environment for food innovation.

The conversation also explores key lessons for food innovators and concludes with a look at the broader goals and surprising insights of the podcast.

We discussed:


Food has the power to bring about change and create a better world.
Education and behavioural shifts are crucial in creating a sustainable and healthy food system.
Collaboration and innovation are key to overcoming challenges in the food industry.
Addressing farmer livelihoods, climate change, and nutrition are urgent priorities. Improving the lives of farmers through regenerative agriculture and technology is crucial for sustainable food production.
Collaboration and innovation are essential in shaping the future of the food industry.
Effective communication is key in promoting and gaining acceptance for food tech innovations.
Cultural sensitivity is important in developing food solutions that align with local preferences and traditions.
The Spanish food innovation landscape requires more collaboration and support from institutions.
Policymakers can support the food industry by creating a favourable regulatory environment.
Prioritisation, teamwork, and personal growth are important for success in the food innovation space.

And much more!!

Quote: “You can become the changemaker for the world and yourself” 

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😊 The Guest: Beatriz Jacoste Lozano

Her company KM ZERO Food Innovation Hub

Can you achieve the highest performance with minimal impact on the climate?



Making a big impact can be easier than most people think.

Even in the high-performance scene, swapping beef for more sustainable products like herring or even beans is not the case.

In addition to their high meat intake, athletes also often exceed their protein requirements because they think the more we consume, the better we perform.

And that is not the case.

In this short, we delved with Peter into this topic.


Can we still perform at the highest stage if we swap our meat for more sustainable protein-sourced products like herring?
What does the science really tell us?

In 7 minutes you'll hear it all. Don't miss out.



Listen to the full episode ⁠here⁠. 



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Joey van Koningsbruggen's journey from artist to food entrepreneur is nothing short of remarkable. As the founder of Jimmy Joy, Joey delves into the story behind his company, born from a passion to optimize food in terms of both cost and time. His early adventures into the world of meal replacements stemmed from this unique focus, confronting numerous challenges along the way. In the initial stages, he soaked up invaluable advice, learning the crucial art of tuning into customer feedback and adapting swiftly. Joey's tale is one of innovation fueled by a clear vision and unwavering dedication.

In our conversation, Joey paints a vivid picture of his ambitious plans for the future of food. He envisions a world where molecular 3D printers and personalized nutrition become the norm, transforming our approach to what we eat. Emphasizing the creation of food that is not only ethical but also sustainable, Joey argues for a fusion of health, taste, and sustainability. He is skeptical about reverting to traditional food sources, convinced that superior, innovative products will dominate future markets. Reflecting on his experiences, Joey acknowledges the missteps taken and the wisdom gained, harboring dreams of advancing research to extend health spans and enhance our quality of life.



We discussed:


His Beginnings as an Artist
The Unintentional Pivot to Food Entrepreneurship
The Best Advice He Received in His Career
The Early Days of Jimmy Joy and its Challenges
The Reason Why Joey Had to Sleep in His Factory in the Beginnings
The Goal of Jimmy Joy and Why The Company is Successful
The Biggest Accomplishment for Jimmy Joy in Their First Decade
How Does Jimmy Joy Differentiate from Competitors
What Are the Factors Contributing to Rapid Growth and Expansion
Joey Adresses Distrust in the Meal Replacement Market
How Does The Future of Food Look for Joey 
Why Joey Believes That Future of Food is to Look Forward
The Next 10 Years for Jimmy Joy
How Does Food Affect Longevity and its Importance
The Most Important Lessons Learned as a Founder

Quote: “People are very focused on what the market might want. In my case, I made something that I really wanted.” 

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😊 The Guest: Joey van Konningsbruggen His company: Jimmy Joy

Mary van Hoek-Hendriks, a lecturer and expert in food innovation, reflects on her industry journey and the crucial role of fostering impactful innovations. She defines food innovation as creating new, feasible, and desirable food concepts that are commercially viable and technologically feasible. Emphasising sustainability, she discusses the delicate balance necessary between innovation, profitability, and sustainability, especially in food startups requiring transparency and measurable goals.

Mary highlights the supermarket industry's challenges for startups and the essential support from retailers. She underscores the role of educators in guiding new food innovators towards sustainable and healthy practices and stresses the importance of mentorship tailored to individual innovator goals. Additionally, she mentions using design tools to enhance innovation and the value of freedom and trust within the educational sphere.

Volunteering at a food bank, she speaks on its impact and the broader importance of ensuring access to healthy food for all, concluding with the significant influence of creating a supportive, healthy food environment.

We discussed: 


The Role of Food in Family Gatherings.

Food innovation involves inventing, developing, and renewing food concepts that are commercially viable, technologically feasible, and desirable to consumers.

Balancing Innovation, Sustainability, and Profitability.

Challenges Faced by Food Startups.

Lessons from Food Innovators.

The Role of Design Fools.

Supporting Food Innovators.

Startups in the food industry face challenges in the supermarket industry and need more time and support to prove their products' profitability.

Educators play a vital role in inspiring the next generation of food innovators to think more sustainably and healthily. Support and mentor food innovators based on their individual goals and aspirations.

Embrace failure and learn from mistakes in the innovation process.

The Impact of Volunteer Work.


Quote: “You must be seen as a fool by others to be a real food innovator” 

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😊 The Guest: Mary van Hoek-Hendriks

Her work: Start a food story

Art is about exploring the limits of human understanding.

But what Jasper did was far beyond only human understanding.

In his case, he pushed the limits of human capabilities.

In this short, Jasper Udink ten Cate explains the story behind his more popular work of art, a food art masterpiece, “Taste the Dutch Masters” that later became “The Blindspot. This work was so fascinating that travelled the world via the media and being exposed in some of the finest museums that there are. We would gladly tell you the reason why, but we will let the honor to Jasper, the author of such a marvelous achievement.

In less than 5 minutes, Jasper will amaze you with what is possible to accomplish with food. 

Because believe it or not, food can be the solution of even the most unsuspected problems.

And food must never be the problem but the solution.



Listen to the full episode here.



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If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 

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