Tourpreneur Tour Business Podcast

Tourpreneur
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Tourpreneur Tour Business Podcast

Tourpreneur is a community of passionate tour business owners eager to improve their skills and increase their profits. Our community is passionate about helping each other. As small tour business owners, we understand it’s a lonely job, a daily grind, and easy to become a busy fool… working harder but not smarter. The Tourpreneur community helps you get advice from your peers as well as experts in the areas you need to grow your business and make it more profitable. Whether you explore our hundreds of free articles, podcasts and other resources, or join our Tourpreneur+ community, we’re here to help!

  1. 15 APR

    Connectivity Series: Demystifying APIs, and Why Tour Operators Should Care

    TP team members Mitch Bach and Peter Syme talk to Chris Mark, Head of Connectivity for GetYourGuide. As we continue our Connectivity Series, we're looking at the people building the plumbing that make our industry work. When you list your tour on GetYourGuide, you might not understand the way in which it gets shared on other platforms, and how it integrates with your booking software, to bring you more sales but also make the whole process seamless. We sat down with Chris who is one of the architects making best-in-class connectivity. He comes from the tech industry, specifically Uber Eats, and learned a lot about what it takes to build the tech the makes sure everything works together nicely. Listen to the end, because Chris shares his opinion on the value proposition about tour marketplaces. More info & links at tourpreneur.com

    45 min

  2. 25 MRT

    TP Exclusive: Chris Torres sells Tourism Marketing Agency (TMA) to the Trikon Group

    In this episode, Mitch Bach and Pete Syme interview fellow Tourpreneur partner Chris Torres, a seasoned marketing expert, who shares insights from his extensive career in the industry. Chris announces the sale of his business, discusses the evolving landscape of marketing, and emphasises the importance of storytelling and innovation in attracting customers. The conversation covers the differences between marketing strategies for day tours and multi-day tours, the significance of print marketing, and what tour operators should look for in a marketing agency. Chris also reflects on his future plans and the changes in his professional journey. Tourism Marketing Agency Trikon Group Read the full Press Release Takeaways Chris Torres has been in marketing and design since he was 16.He sold his business after 17 years to focus on new opportunities.Marketing is more crucial than ever in today's cluttered landscape.Agencies must adapt to technological changes and customer needs.Tour operators should invest in long-term marketing strategies.Video content is a powerful tool for differentiation.Understanding your customer is key to effective marketing.Print marketing remains relevant and impactful.Agencies should be evaluated based on results over time.It's important for operators to know when to move on from an agency, and vice versa. Chapters 00:00 Introduction to Chris Torres and His Journey 01:24 Chris Torres Announces Business Sale 03:48 The Importance of Marketing in Today's World 07:46 The Evolving Role of Marketing Agencies 11:06 What Tour Operators Should Look for in Agencies 13:30 When to Move On from an Agency 18:04 Day Tours vs. Multi-Day Tours Marketing Strategies 19:53 Standing Out in a Crowded Market 26:02 The Role of Print Marketing 27:34 Looking Ahead: Chris's Future Plans

    31 min

  3. 10 MRT

    Connectivity Series: Understanding How Travel Advisors work with Tour Operators

    As we continue our connectivity series, we look at the landscape of B2B sales for tour operators as it evolves thanks to new technology, connectivity, and companies changing how travel is sold. Evan Frank has been the CEO of a tour company (Context Travel), founder of a short-term rental pioneer (onefinestay), and is no co-founder of Fora Travel, leading the charge at reimagining the role of the travel advisor, updating it with new technology and a brand that suits a new demographic of advisor today. How Evan's seen the evolution of B2C and B2B distribution as a tour operatorThe evolving landscape of travel advisors, especially post-COVID.Discussion on the importance of multichannel distribution.Building a modern, networked community of advisors.Tips for tour suppliers to connect with travel advisors.The importance of networking and being proactive.The importance of building a personal brand and relationships. If you're interested in this potential sales channel for your business, this is a must-listen. Show notes on tourpreneur.comJoin our 17,000-strong Facebook Community

    40 min

  4. 2 MRT

    Connectivity Series: Leveraging Short Term Rental Partnerships to Sell Tours

    This week we begin a mini-series on connectivity: interviews with people helping tour operators grow their B2B partnerships through tech tools that connect with other industry sectors. We start the series off looking at short term rentals. This is often a desired B2B relationship for tour operators, but one that's hard to decipher and connect with. Our guests are Karen Piscitelli, Founder of Explorabout and Annie Holcombe of the channel manager NextPax. Karen is building a platform to allow property managers to tap into inventory of unique bookable experiences, and Annie is an expert in the connectivity landscape for the short term rental market. We look at: how to understand the short term rental spacestrategies tour operators can use to creatively connect with property managerstech challenges in connecting properties to tours & activitiesworking with OTAs like Airbnb vs. direct relationships with propertieshow Explorabout and Nextpax are thinking about channel management andthe opportunity for designing tours in partnership with property managersopportunities in remote workers Show notes and more available at tourpreneur.com

    56 min

  5. 30 JAN

    Dan Christian's 5 Lessons From Large Multi-Day Tour Operators on Marketing & Scaling

    Dan Christian has spent decades in the industry working at some of the world's largest travel brands: The Travel Corporation, G Adventures, Lonely Planet. Today he's the host of the Travel Trends podcast and CEO of the Acceleration Team, helping travel companies achieve rapid growth. Dan knows marketing and business transformation like nobody else, and in this episode he spills the secrets of the world's largest companies: How do the largest tour companies really make their money?What have they learned about marketing tours?How do you scale up your operations efficiently as you add new regions?What does smart growth look like?How important is brand and USP?How do you leverage technology?What are the best distribution channels for selling your tours?Are travel advisors worth working with? More information... Show notes with more of Dan's insightsTourpreneur's full event schedule including CONNECT NYC in February, and our Tour Product Boot Camp in Berlin, March 3.Join our 16,000+ tour operator community on FacebookGet our free Tour Business Toolkit by joining our Community Hub

    1u 25m

  6. 22 JAN

    GetYourGuide’s Evolving Approach to Curating an Experience Marketplace (w/ Tao Tao, COO)

    GetYourGuide has recently surpassed 200 million tickets sold. Co-Founder & COO Tao Tao sits down with Tourpreneur's Mitch Bach, Peter Syme and Chris Torres to talk about the challenges and surprises of 16 years of scaling an online experiences marketplace. As always, we focus on takeaways for tour operators as Tao Tao shares data and insights. We examine the tensions inherent in balancing the needs of both suppliers and travelers, especially when it comes to curation—and Tao Tao shares news of new steps they're taking to curate their tour offerings and ensure quality. We covered a lot in a one-hour conversation: what he's seen as changing customer behavior and how this impacts operatorswhat kinds of tours GetYourGuide is really looking for, and what sells welhow to handle late booking windows, and how customers are discovering tours much earlier in the customer journeythorny supplier issues like commissions, late bookings, cancellation cut-off times, and morehow to balance customers' evolving needs with the needs of supplierswhy there is polarization in the industry regarding the opinion of OTAshow an experience marketplace is different than other travel OTAshow a brand like GetYourGuide can inspire customer loyaltypricing: how do you create a marketplace that doesn't just compete on pricehow to make sure you have enough tours to serve a variety of customers, but enough curation to ensure qualitythoughts on how AI is and will be used behind the scenes and in front of customers in the future to discover and experience travelmulti-day travel: is it a future avenue they're thinking about? Upcoming Tourpreneur events: Feb 18-20, 2025: New York City - TourpreneurCONNECT, focused on scaling your operations, sales, and marketing strategiesMarch 3, 2025: Free Pre-ITB Tourpreneur Business Workshop at GetYourGuide HeadquartersView our whole global calendar of meetups and conferences

    1u 2m

  7. 24-12-2024

    The 70-20-10 Rule for Preparing for 2025

    A Christmas Eve gift for you! We're just days away from 2025, so it's clearly time to start thinking about how you're going to grow and improve your business next year! Tourpreneur hosts Mitch Bach and Peter Syme have a conversation about what Pete calls the 70-20-10 rule for how to spend your time doing business development in the off season. (You'll have to listen to find out). We cover topics such as: Leading guide training and innovation workshopsfinding new sales partnerslooking at your financesa system for figuring out what's working and what's not And so much more. Thank you all so much for being supporters and listeners of Tourpreneur in 2024. We have so much in store for you for next year. Join Tourpreneur.com for free courses, resources, and full archives of all our podcastsAttend one of dozens of global meetups in 2025

    41 min

  8. 17-12-2024

    6 Easy Fixes to Improve Your Tour Business Immediately

    TP hosts Mitch Bach, Peter Syme and Chris Torres have just returned from their California Road Show, in partnership with GetYourGuide. We spent a week hosting business development workshops in San Francisco, Santa Cruz, Santa Barbara, and Los Angeles, meeting dozens of operators in all sorts of verticals. Thanks to everyone who showed up, and to GetYourGuide who shared regional data on travel trends and customer behavior insights relevant to the local market. The Tourpreneur team paired that data with live business audits. The results were surprising. In this episode, we look at 6 easy fixes to your tour business that we repeatedly saw in the operators we audited, as well as the top 6 sales channels—according to the operators attending—that are working right now. We dig into the why of it all, and Peter does his best Grumpy Grinch impression. All the resources and events we mentioned are available at tourpreneur.com

    45 min
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Info

Tourpreneur is a community of passionate tour business owners eager to improve their skills and increase their profits. Our community is passionate about helping each other. As small tour business owners, we understand it’s a lonely job, a daily grind, and easy to become a busy fool… working harder but not smarter. The Tourpreneur community helps you get advice from your peers as well as experts in the areas you need to grow your business and make it more profitable. Whether you explore our hundreds of free articles, podcasts and other resources, or join our Tourpreneur+ community, we’re here to help!

Informatie

  • Maker
    Tourpreneur
  • Jaren actief
    2018 - 2025
  • Afleveringen
    329
  • Beoordeling
    Veilig
  • Copyright
    © Copyright Tourpreneur LLC 2023-4
  • Website van aflevering
    Tourpreneur Tour Business Podcast

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