Traction Lloyed Lobo

On this episode, Kyle Poyar, Operating Partner at OpenView, delves into the transformative power of community-led growth and its impact on businesses. Kyle shares his expertise on how companies can effectively engage with their users to drive sustainable growth and build strong brands.

Specifically, Kyle discusses:

- The importance of understanding the needs and pain points of your audience.
- How to leverage existing communities for faster results.
- The role of community in creating a new category, as demonstrated by HubSpot’s inbound marketing.
- The significance of connecting users with peers to share best practices.
- Strategies for amplifying the voices of thought leaders within the community.
- The benefits of community-driven support for user activation and value realization.
- How community engagement can drive top-of-funnel growth and reduce customer acquisition costs.
- The dual role of community members in sharing experiences and learning from others.
- The impact of community on overall business metrics and functions.
- Effective ways to build a trusted voice within existing communities.


Resources Mentioned:

Kyle Poyar’s Growth Unhinged Community - https://www.growthunhinged.com/
Kyle Poyar - https://www.linkedin.com/in/kyle-poyar/
OpenView - https://openviewpartners.com/
Lloyed Lobo’s Book: “From Grassroots to Greatness” - https://FromGrassrootsToGreatness.com




This episode is brought to you by:

Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.

Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.




#product #marketing #innovation #startup #generativeai #AI

Andrew Gazdecki, CEO of Acquire.com, delves into the complexities of startup acquisitions and the entrepreneurial path from startup to sale on this episode. Andrew brings a wealth of experience as a serial entrepreneur with multiple successful exits and offers valuable advice for both acquiring and selling startups.

Specifically, Andrew shares:

- The significance of starting with smaller acquisitions to learn the ropes.
- The impact of a business's current execution on its valuation, highlighting the importance of present achievements over future projections.
- The necessity of aligning potential acquisitions with personal strengths and market opportunities.
- Insights into preparing your startup for an attractive acquisition, emphasizing strategic positioning.
- Understanding and utilizing financial tools to facilitate the acquisition process effectively.
- The critical aspects of negotiation in the acquisition process and how to secure favorable terms.
- Essential considerations for first-time buyers in the startup acquisition market.
- Andrew’s reflections on his entrepreneurial journey, offering lessons on perseverance and strategic growth.

Resources Mentioned:

Andrew Gazdecki - https://www.linkedin.com/in/agazdecki
Acquire.com - https://www.linkedin.com/company/acquiredotcom/




This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com




#product #marketing #innovation #startup #generativeai #AI

On this episode, Manik Suri, Founder and CEO of  GlacierGrid, shares his journey from public policy to tech entrepreneurship, exploring the challenges and breakthroughs along the way.

Join Manik as he covers key insights into the startup ecosystem, including:

- Debunking the myth that fundraising equates to success in Silicon Valley.
- Leveraging customer feedback to pivot and refine business strategies.
- Strategies for effective fundraising and managing capital efficiently.
- The significant role of personal global experiences in shaping business strategies.
- The essentiality of aligning product development with real-world problems.

*Since recording the interview, Therma has now rebranded as GlacierGrid

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com 

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com




#product #marketing #innovation #startup #generativeai #AI

On this episode, Rajeev Dham, Managing Director of Sapphire Ventures, delves into the strategies of venture capital investment and the effective scaling of startups. Focusing on the B2B SaaS space, Rajeev highlights how Sapphire Ventures selects startups that redefine their market categories and the methodologies that lead to their success.

Discussion points include:

- The importance of backing companies that redefine their categories within the tech and software industries.
- Developing go-to-market strategies that improve customer experiences and distinguish startups from their competitors.
- Reconsidering the net burn ratio, advocating for a more nuanced financial management approach during growth phases.
- The value of founders’ direct engagement with their top customers.
- The need for startups to be adaptable and tackle unscalable tasks during crucial times.
- The critical role of a founder’s passion and determination in propelling a startup toward success.

Resources Mentioned:

Rajeev Dham - https://www.linkedin.com/in/rajeev-dham-79332812/
Sapphire Ventures - https://sapphireventures.com/




This episode is brought to you by:

Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.

Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.




#product #marketing #innovation #startup #generativeai #AI

On this episode, Ania Wysocka, Founder of Rootd, discusses her journey and the creation of Rootd, an app designed to support those struggling with anxiety. Having experienced firsthand the lack of quality resources for anxiety, Ania embarked on a mission to fill this gap. Through extensive research and determination, Rootd was born, embodying a therapist-approved toolset aimed at empowering individuals to overcome anxiety.

With over 2 million users across 150 countries and achieving the #1 spot on iOS and Google Play, Rootd's impact is undeniable. Ania's story is about entrepreneurial success and creating a meaningful solution that addresses a universal challenge.

Ania highlights:

- The importance of recognizing and celebrating little wins along the journey, underscoring the value of pausing to reflect on achievements before moving on to the next goal.
- The conception of Rootd from a personal need to a global solution, emphasizing the app's development as a lifeline for those battling anxiety.
- The strategic steps taken to scale Rootd to eight figures in revenue with zero employees, showcasing the power of leveraging technology and community to drive growth.

Resources Mentioned:

Ania Wysocka - https://www.linkedin.com/in/ania-wys/
Rootd - https://www.linkedin.com/company/rootd-app/
Rootd App on iOS and Google Play - https://rootd.io/




This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com 

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com



#product #marketing #innovation #startup #generativeai #AI

In this episode, Lloyed sits down with Devo Harris, the Grammy-winning producer renowned for his work with Kanye West and John Legend, who has seamlessly transitioned from the pulsating rhythms of the music industry to the cutting-edge realm of technology.

Join us as Devo shares his inspiring journey to founding and growing Adventr which is reshaping the way audiences interact with commercials, movies, and games, offering viewers immersive "choose your own adventure" experiences like never before.

Key Takeaways:

- Devo's transition from music legend to tech executive: Explore the motivations behind Devo's pivot and the challenges he faced in gaining credibility as an entrepreneur outside the music industry.
- Adventr's diverse client base and unique value proposition: Learn how Adventr attracts major brands like H&M and Paramount while also supporting emerging filmmakers and game developers, and the innovative solutions it offers to clients.
- The future of interactive media: Gain insights into the evolving landscape of content providers, the impact of trends observed by Adventr, and the convergence of music, AI, and technology in shaping connected media.
- Fundraising and entrepreneurial advice: Hear Devo's experience in raising over $5 million in seed funding for Adventr and his valuable advice for aspiring entrepreneurs navigating the fundraising process.


Resources Mentioned:

Devo Harris - https://www.linkedin.com/in/devoharris/
Adventr’s Website - https://adventr.ai




This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com




#product #marketing #innovation #startup #generativeai #AI