Two Geeks and A Marketing Podcast Roger Edwards and Pascal Fintoni

The one about the power of introverts, BeatEdit for video production, Captivate Podcast 2.0 and “The Menu” - TG96 
 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   
 
00:02:46 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 
 
00:14:13 Content Spotlights  
ROGER: Don’t listen to the industry sages, they’re not your ad’s target by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-dont-listen-industry-sages-not-target/ 
PASCAL: The Power of Introverts in Marketing by Raja Saggi for Think with Google 
https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/power-of-introverts-marketing-industry/ 
 
00:31:08 Marketing Tech and Apps   
 
ROGER: It’s all about enhancing your video editing 
BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/ 
TOKO MotionBro Graphics Pack – probably the only graphics pack you’ll ever need: https://motionbro.net/motioncan/graphics-pack/ 
 
PASCAL: It’s all about audio production and publication 
Captivate.fm the podcast hosting platform has just released brand new features under the label Podcasting 2.0 https://www.captivate.fm/signup?ref=rogeredwards 
Audio Mass – the easiest and simplest audio editing platform, and it’s free! https://audiomass.co/  
 
00:43:22 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 
 
00:53:18 Creator Shout Outs  
ROGER: May King Tsang and her FOMO Podcast: https://fomocreator.social/fomo-podcast 
PASCAL: Simon Raybould, founder of Presentation Genius, and producer of the short, sharp LinkedIn video series called #TalkTactics https://presentationgenius.info/talktactics and pay what you like. 
 
00:56:54 Film Marketing  
 
The Menu (2022) 
 
Director: Mark Mylod 
Writers: Seth Reiss, Will Tracy 
Stars: Ralph Fiennes, Anya Taylor-Joy, Nicholas Hoult 
Twelve guests are invited to a remote island to dine at an exclusive restaurant where the chef has prepared a sumptuous meal, with some shocking...

The one about the Dasani marketing disaster, art of opening scenes, visual stories and the film, “Waterworld” - TG95 
 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   
 
00:02:08 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 
 
00:13:18 Content Spotlights  
ROGER: Why you can't buy Dasani water in Britain by Tom Scott, YouTube. One of the greatest marketing disasters of all time: https://youtu.be/wD79NZroV88  
 
PASCAL: The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4 
 
00:28:50 Marketing Tech and Apps   
 
ROGER: It’s all about FREE video editors: 
Kdenlive: https://www.kdenlive.org/ 
DaVinci Resolve (Desktop): https://www.blackmagicdesign.com/products/davinciresolve/ 
 
PASCAL: It’s all about creating visual stories: 
Pitch Deck Hunt https://www.pitchdeckhunt.com/new-pitch-decks a collection of 1000+ pitch decks from industry-leading startups all around the world. 
Pitch.com https://pitch.com/ a dedicated workspace to create pitch decks, project plans, conference keynotes and more 
 
 
00:37:32 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 
 
00:43:45 Creator Shout Outs  
ROGER: Nerdwriter (YouTube Channel) – Passengers, Rearranged: https://youtu.be/Gksxu-yeWcU 
PASCAL: Stephen McCormick, IT business analyst, digital content creator, MSP Community Manager for Tubblog.co.uk and author of the ‘How To Address Quiet Quitting’ article: 
https://www.tubblog.co.uk/blog/how-to-address-quiet-quitting/ 
 
00:49:30 Film Marketing  
 
WATERWORLD (1995) 
 
Director: Kevin Reynolds 
Writers: Peter Rader and David Twohy 
Music by: James Newton-Howard 
Starring: Kevin Costner (The Mariner), Dennis Hopper (Deacon), Jeanne Tripplehorn (Helen), Tina Majorino (Enola), Michael Jeter 
Straplines: Beyond the horizon lies the secret to a new beginning. 
We look at the production and marketing of this Kevin Costner epic which inherited the unfair reputation of being a flop even though that is not the case at all. Did the studio make a mistake by editing so much out of the theatrical release? 
 
About Two Geeks and A Marketing Podcast    
Hosted by the two...

The one about new aircraft engines, AI changing digital marketing, content marketing myths and the Banshees of Inisherin - TG94 
 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   
 
00:02:07 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 
 
00:16:40 Content Spotlights  
ROGER: Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ 
PASCAL: Will Artificial Intelligence Change The World Of Digital Marketing Forever? By Matteo Pittaluga: https://www.forbes.com/sites/forbesbusinesscouncil/2023/02/08/will-artificial-intelligence-change-the-world-of-digital-marketing-forever/ 
 
00:28:14 Marketing Tech and Apps   
 
ROGER: It’s all about a massive Google Maps upgrade: https://www.tomsguide.com/news/google-maps-just-got-a-huge-upgrade-heres-all-the-new-features 
 
PASCAL: It’s all about going live on social media 
 
eCamm Live https://www.ecamm.com/mac/ecammlive/?fp_ref=pascal29 released version 4.0 with lots of new features and a great 5-day challenge and a dedicated bank of resources. 
 
Add free virtual backgrounds thanks to FreePik.com https://www.freepik.com/search?format=search&query=stream%20background&selection=1 and free background music thanks to CreatorMix https://creatormix.com/ 
 
00:41:00 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 
 
00:46:17 Creator Shout Outs  
ROGER: Mike’s Book Reviews - How Pet Sematary by Stephen King Captures Grief In A Way That No Other Author Has Been Able To: https://youtu.be/Lw-TV77BJ-s  
PASCAL: Joanne Dolezal, Digital and Content Marketing Specialist, author of ‘B2B Content Marketing Myths: Busted’: https://www.linkedin.com/pulse/b2b-content-marketing-myths-busted-joanne-dolezal/ 
 
00:52:18 Film Marketing  
 
The Banshees of Inisherin (2022) 
Director: Martin McDonagh 
Writer: Martin McDonagh 
Stars: Colin Farrell, Brendan Gleeson, Kerry Condon 
Music: original score composed by Carter Burwell  
Two lifelong friends find themselves at an impasse

The one about James Cameron and Presentation Storytelling, The Strategy One-pager, graphic design trends and the film Drive - TG93 
 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   
 
00:01:57 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 
 
00:15:43 Content Spotlights  
ROGER: Follow James Cameron's Storytelling Process to Build an Engaging PowerPoint Presentation: https://www.inc.com/carmine-gallo/follow-james-camerons-storytelling-process-to-build-an-engaging-powerpoint-presentation.html 
 
PASCAL: The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html 
 
00:31:36 Marketing Tech and Apps   
 
ROGER: It’s all about podcast audio: 
Riverside FM: https://riverside.fm/ 
Adobe Podcast Beta: https://podcast.adobe.com/enhance 
 
PASCAL: It’s all about thinking about your content differently 
Scribe: https://scribehow.com/home: Turn any process into a step-by-step guide, instantly. 
Skill Blue Prints by Amazon: https://blueprints.amazon.com/bp/amzn.ask.bp.560100e2-ff88-496b-846c-6fb44445d5d0/en-US Let your followers hear the latest news and updates from your WordPress blog. 
 
 
00:42:21 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 
 
00:48:49 Creator Shout Outs  
ROGER: Daniel Netzel for his YouTube video on the correct chronology for the Memento Film: "Memento" in Chronological Order | The Dark Side of Leonard 
PASCAL: Philip VanDusen creative executive in strategic branding and graphic design and creator of the ‘15 Graphic Design Trends for 2023’ video: 15 Graphic Design Trends for 2023 
 
00:55:45 Film Marketing  
 
DRIVE (2011) 
 
Director: Nicolas Winding Refn 
Writers: Hossein Amini based on book by James Sallis 
Music by: Cliff Martinez + Johnny Jewel of Desire and Chromatics to score the...

The one about emojis in marketing, podcast mix-tapes and Mission: Impossible Dead Reckoning Part 1 - TG92 
 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   
 
00:03:12 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 
 
00:15:52 Content Spotlights  
ROGER: 5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy by Nick Brogden, Entrepreneur: https://www.entrepreneur.com/growing-a-business/5-reasons-why-you-need-to-make-emojis-part-of-your/439442 
PASCAL: MAJOR ANNOUNCEMENT: New Rockstars in 2023! By Erik Voss 
https://www.youtube.com/watch?v=GPzUoZ2WJK0 
2023 will officially be New Rockstars' BIGGEST YEAR YET, with new formats, new topics, new live events, and big new projects! Erik Voss reveals everything we've been working on! 
 
00:36:44 Marketing Tech and Apps   
 
ROGER: It’s all about focus and a calm environment: 
 
Forest – Stay Focused, be present: https://forestapp.cc/ 
Noisli – Improve focus and boost productivity: https://www.noisli.com/ 
 
PASCAL: It’s all about creating brighter better content 
 
Pika Mockups https://pika.style/templates Quickly create beautiful mockup images from your app screenshots, website images, tweets and more 
Hark Audio Lists https://harkaudio.com/ Hark editors handpick amazing podcast moments and curate them into ‘Harklists’ - podcast mixtapes. 
 
00:48:15 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 
 
00:56:04 Creator Shout Outs  
ROGER: Gavin Bell from Yatter. Tested ads created by his company versus ads created by ChatGPT: https://www.linkedin.com/posts/mrgavinbell_team-ai-advertising-activity-7018245351396503552-7ij4 
PASCAL: Have you taken the Next Steps Business Assessment designed by Chris Ducker yet?  https://assessment.chrisducker.com/ 
 
01:03:05 Film Marketing  
 
Mission: Impossible – Dead Reckoning Part 1 (2023) 
 
Director: Christopher McQuarrie 
Writers: Bruce Geller (based on the television series created by) Christopher McQuarrie(screenplay) 
Starring: Tom Cruise, Rebecca Ferguson, Pom Klementieff, Vanessa Kirby, Hayley Atwell, Cary Elwes, Simon Pegg, Indira Varma, Charles Parnell, Shea Whigham, Ving Rhames, Mark Gatiss, Rob Delaney, Esai Morales. 
We look at the initial marketing campaign for the 7th Mission: Impossible film. It includes a...

The one where we reviewed the best bits of 2022 - TG Christmas Special 2022
Originally broadcast live on LinkedIn on 23rd December 2022.
Welcome to the replay of the Two Geeks and a Marketing Podcast Christmas Special 2022.
Roger and Pascal talk about their Top 3 items from each section of the show and then decide which is Number One.
00:00:00 Introduction to Christmas Special
00:00:29 Title Sequence
00:04:05 In the News
00:12:56 Content Spotlights
00:23:47 Marketing Tech and Apps
00:34:32 This Week in History
00:40:52 Creator Shout Outs
00:44:12 Film Marketing

About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Please subscribe and leave comments and suggestions in the usual places.
Listen to the podcast: https://two-geeks-marketing-podcast.captivate.fm/
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/