UNFOLDING Marko Pfann
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- Zaken en persoonlijke financiën
Hosted by Marko Pfann, this podcast dives into the unspoken truths, bringing our creative community closer to tackle an uncertain future and thrive, not just survive. We're here to share answers to the big questions—the ones we all ponder but seldom voice. Join us as we dare to ask what others shy away from.
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The challenge of leading creative people — With Ekaterina Solomeina
Tune in as I chat with Ekaterina Solomeina, co-founder of London Future Academy. We're cutting straight to the chase on leadership in creativity.
The London Future Academy primes top creatives to lead, not just create. We dig into what it takes to steer creative businesses forward and zero in on their Design Leaders program. This is where the real gap—knowing business and leading well—gets filled for creatives at the top.
We talk about why designers must get business, linking art to money and strategy, and we tackle how AI is reshaping the creative scene. -
How to get noticed: Present your creative work to stand out — With Stephen Price from STASH Magazine
Join me as I host Stephen Price from STASH, sharing essential strategies on standing out and making an impact in the creative industry. Discover how to get your work featured in publications like STASH by leveraging creativity, technical skill, and emotional depth. Explore the role of characters and storytelling in motion design and learn how to maintain high-quality work over time.
Key Takeaways:
Understanding STASH: Learn about Stash Media, its role in the motion design industry, and how to utilize the Stash Permanent Collection for inspiration and exposure.
Getting Noticed: Tips on blending creativity, technical excellence, and emotional impact to capture attention and feature in top publications.
Storytelling and Emotion: The importance of emotion in creative work and how characters can efficiently drive narratives.
Keeping Creativity Fresh: Insights on maintaining high standards in creative studios over extended periods.
Effective Presentation: Advice on tailoring creative reels to specific clients and understanding publication audiences for better success rates.
Advancements in Motion Design: Observations on the evolving quality of explainer videos and accessibility to smaller budgets.
Watch the full video for a deeper dive into making your mark in the creative world: Watch Now at www.unfolding.show
Crave more of this? Subscribe at Unfolding.show for your weekly dose of straight-shooting advice on thriving in the creative grind. -
Selling Creativity & The Scarcity Mindset — With David C. Baker
This episode is all about moving past the scarcity mindset in your creative business. David stresses the importance of autonomy, specialisation, and embracing AI. David also discussed the importance of focusing your expertise to overcome impostor syndrome and the need to aim high in business.
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How to outpitch big agencies — With Rob Middleton
Today, I talk with Rob Middleton, former ECD at Astro Television in Malaysia, about finding and securing big brand projects as a creative studio. We discuss how leveraging personal networks, building trust on a personal level, and engaging prospects the simple way can lead to winning major branding pitches—even against large agencies. Tune in to learn how you can successfully reach out to and work with big brands without needing an agency.
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Unstuck yourself! — With Ben Burns
In this "Unfolding" episode, Marko talks with Ben Burns from The Future about beating the doubts that hold creatives back. Ben tells his story of moving from being a police officer to a big name in creative education, showing how changing his own doubts helped him grow. They chat about common fears like not being good enough or needing others' approval, and how these can stop creatives from reaching their goals. Ben's experiences offer a powerful lesson: overcoming these doubts can lead to big changes and success.
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Your Dogma Sucks — With Andy Starr from Level-C
Welcome to our no-nonsense chat on why branding matters and how to get it right. Branding can make everything about your business clearer and stronger - but only if you nail it. Mess it up, and you're looking at a whole lot of confusion.
Good branding means your marketing and sales are singing the same tune, making it easier for customers to get what you're all about. This helps them choose you over anyone else, because they really get why you're different.
But here's the thing - lots of folks try to hack their way to great branding with quick tips they read in a book or a course. They're after that magic trick that'll solve all their problems. Spoiler: it doesn't exist.
Branding isn't about fancy words or just doing what everyone else does. It's not just about a cool logo or your latest LinkedIn photo. True branding digs deep, showing off the real value of what you offer in a way that hits home.
Imagine how much smoother things could go if you thought about branding like this. If you made it really work for you.
Today, I'm chatting with Andy Starr, the brains behind LEVEL-C along with Marty Neumeier. We're cutting through the fluff and getting straight to the point about how to make branding truly do its job for your creative business.
Hit play and dive into a conversation that's all about real solutions, not just wishful thinking. Enjoy the episode—I sure did!