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If you’re a company that offers products and services to the public safety sector, it’s important to identify the different pain points and needs of each persona rather than looping military, law enforcement and other professionals all together. The more targeted you get, the more successful you will be. With our backgrounds and work in public safety, we share three personas you’ll want to consider in your marketing in this episode.

When you're planning for a video, it's easy to just focus on the immediate topic or need. But it's important to consider what else you may be able to capture or create from your shoot in terms of mini clips and more to really maximize your time and money. Listen to this episode to learn more about how you can expand your use of your video shoot and footage.

Working with influencers is a popular marketing tactic, providing an opportunity to share your product or service with additional audiences. However, knowing how to find and work with influencers can be confusing. If your brand is considering introducing influencer marketing, you don't want to miss this episode with Matthew Thornicroft, Communications Manager at Pierre's Ice Cream. He shares best practices and examples from his experience that can help inspire your company's marketing strategy too. 

If you’re a nonprofit, it can be hard to know where you should be spending your limited time and marketing dollars. To add some clarity, we spoke with Belle Mercurio, Marketing & Communications Manager at Engage! Cleveland. Engage! Cleveland is a community engagement organization focused on young professionals, emerging talent and business/community leaders who are passionate about making Cleveland a top destination for the next generation. Belle shares some insight that other nonprofits can use on how to think about their marketing strategy and resources.

Amy Mucha, Owner and Chief Pop Artist at Daisy Pops, is back chatting with our own Bill Baraona. In this episode, they discuss entrepreneurship, from starting a business to keeping it growing, as well as their experience going through the Goldman Sachs 10,000 Small Businesses program and why you should consider it too.

Business owners know how important it is to retain and attract new customers, but with so many digital and traditional marketing options, how do you make sure you're choosing the right tactic to ensure your message stands out and reaches your target audience? 
In this episode we speak with Amy Mucha, Owner and Chief Pop Artist at Daisy Pops to learn how this math teacher turned cake pop entrepreneur has been able to grow her followers and business with marketing.