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Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

Water We Talking About‪?‬ Jim Lauria and Adam Tank

    • Zaken en persoonlijke financiën

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

    Christel Dyer: Water Geek & Children's Book Author

    Christel Dyer: Water Geek & Children's Book Author

    As the Chief of Treatment for HRSD, Christel has a wealth of experience in telling water's story... but she also wears another hat - a first time author of "Lemon and Cedar", an illustrated children's book. Learn more about how she's telling the story of water, the environment, and more in creative ways on this episode of Water We Talking About.

    • 17 min.
    David Sedlak: The World Of Water Is Poised For Great Changes

    David Sedlak: The World Of Water Is Poised For Great Changes

    David Sedlak, Professor at UC Berkeley, is well-known in the world of water. His most recent book, Water For All, explores the myriad of water issues facing the entire world, and how water crises are linked to one another. By applying a passion for water technology and innovation, David understands the demands of water and helps others to do the same. 

    • 22 min.
    Peter Gleick: The Stories Of Water

    Peter Gleick: The Stories Of Water

    Dr. Peter Gleick, co-founder of the Pacific Institute, is a scientist by trade and prefers using books to tell the story of water. His recently published work, The Three Ages Of Water, tells the story of water as far back as the evolution of our solar system. 

    • 25 min.
    Tom Ferguson: Becoming A Great Storyteller In Water

    Tom Ferguson: Becoming A Great Storyteller In Water

    After college, Tom Ferguson, managing partner of Burnt Island Ventures, was an actor. Now, he uses the lessons that he learned in improv class to help in assessing startups and ensuring success. 

    • 31 min.
    Isaac Pellerin: Life In Water Equals Impact

    Isaac Pellerin: Life In Water Equals Impact

    A background in technology helps Isaac Pellerin, VP of Marketing at 120Water, remember that data tells a powerful story. Now, he puts that background to good use by helping to create tools that make life easier for water operators. 

    • 26 min.
    Robert Wimmer: Never Lose Passion For The Water Industry

    Robert Wimmer: Never Lose Passion For The Water Industry

    After retiring from the water industry, Robert Wimmer, former CEO of Aqua-Aerobic Systems, realized he still had a lot more to give back to the business. Now, he emphasizes the importance of having a set of core values in the industry and keeping in mind the 5 P’s: Purpose, Passion, People, Products, and Profit. 

    • 26 min.

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