Wedding Business Solutions Alan Berg, CSP, Global Speaking Fellow

What to do with Wedding Expo leads 
Thanks to Chuck in Philly for this suggestion. I’ve actually done another episode a while back on this, and it’s time for a refresher. The opportunity here is that 90% of the exhibitors at wedding expos won’t use the lead lists. To me, that’s just throwing money away. You paid to get in front of a unique audience that will never exist again. Why would you think that what happens at the show is the only thing you paid for. There are so many distractions for the attendees, and you can work hard to get their attention, but it’s fleeting. How many people walked by your booth and didn’t stop? Maybe they didn’t need your service, yet. Maybe you were too busy talking to others and they didn’t want to wait. Using the four lists, and yes that’s plural – lists – is the way to profit more from the show. 
Listen to this new 10-minute episode for ideas on how to maximize your ROI from wedding expos (and other types of trade shows). 
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  
Did you get your tickets to Wedding MBA this year? The price goes up as you get closer. You can save $20 off your ticket(s) by using the coupon code - Alan - at www.WeddingMBA.comContribute to "Ask Me Anything": submit questions for me to answer, either as a full episode, or at the end of an episode. Click here to submit your question (I may not get to them all). Thanks!Alan

You know what to do, but are you doing it? 
This isn’t a listener suggestion, rather it was inspired by things I’ve seen working with and listening to some of you, my clients and connections. For example, I’ve had people come to me and say that they’re not getting the response they want from their inquiries, and that they’re following what I taught them. Yet, when I look at how they’re replying, it’s not at all what I taught them (or have written about). Now, my way isn’t the only way to do things, but when you’ve convinced yourself that you’re doing something new, when you’re really doing things the same old way… and it’s not working, you have to take a hard look in the mirror. 
Listen to this new 8-minute episode for ideas on how to break out of the trap of not doing what you know you should be doing, personally and professionally.   
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  
Did you get your tickets to Wedding MBA this year? The price goes up as you get closer. You can save $20 off your ticket(s) by using the coupon code - Alan - at www.WeddingMBA.comContribute to "Ask Me Anything": submit questions for me to answer, either as a full episode, or at the end of an episode. Click here to submit your question (I may not get to them all). Thanks!Alan

Phil M. Jones – Do you know exactly what to say?
After reading Phil. M Jones’ audio book “Exactly what to say”, I was hooked. So many of the things he talks about apply to your businesses, and mine. And then I read “Exactly How to Sell” and “Persuade to get paid”, which just reinforced that I had to have Phil on here to talk about how his ideas and concepts apply to wedding and event businesses, like yours. 
Listen to this new episode and hear common sense tips to help you, help more people buy your products and services.
About Phil M. Jones
An entrepreneurial success story and founder of 5 multimillion-dollar companies, Phil M Jones is Strategic Advisor to pioneering leaders of the world’s biggest brands. The author of 7 best-selling books including the “Exactly” Book Series with over 2 million copies sold, he is the Producer of the “Most Listened To” Audiobook of all time and Innovator of the highly coveted “How to Persuade” audible production. To date, more than 800 different industries, across 59 countries and 5 continents have benefited from his input. Phil recently joined a long list of global leaders who serve in residence at High Point University’s Access to Innovators Program. The program at HPU connects students with industry leaders for networking and mentorship opportunities. He joins Apple Co-Founder Steve Wozniak, Netflix Co-Founder Marc Randolph and many others.

Instagram @philmjonesuk
Facebook facebook.com/philmjonessales
LinkedIn /in/philmjones
Twitter @philmjonesuk

Hashtags


#exactlywhattosay
#changeyourwords
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  
Did you get your tickets to Wedding MBA this year? The price goes up as you get closer. You can save $20 off your ticket(s) by using the coupon code - Alan - at www.WeddingMBA.comContribute to "Ask Me Anything": submit questions for me to answer, either as a full episode, or at the end of an episode. Click here to submit your question (I may not get to them all). Thanks!Alan

Customers aren’t going to adapt to us! 
I’ve been seeing and hearing a lot of frustration from companies that stems from how they want to do business, but their customers want it done differently. When we’re the customer, the companies have to do business the way we want, or we’ll find someone else who will. It’s too easy these days to find another alternative. Are you doing things a certain way because it’s easier for you? Is it also easier for your customers? Or, are you adding friction that chases them away. 
Listen to this new 6-minute episode for for ideas and perspective so you can take a step back, and see if you’re making it harder for your customers.  
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  
Did you get your tickets to Wedding MBA this year? The price goes up as you get closer. You can save $20 off your ticket(s) by using the coupon code - Alan - at www.WeddingMBA.comContribute to "Ask Me Anything": submit questions for me to answer, either as a full episode, or at the end of an episode. Click here to submit your question (I may not get to them all). Thanks!Alan

Your customers don't care if you're busy! 
Here’s another topic that came both from my personal experience and from conversations I’ve been having lately, both with engaged couples as well as wedding and event pros. For many of you, juggling doing events while handling inquiries, especially in your busy season, is a challenge. Your customers don’t care. And you don’t either, when you’re the customer. You want a reply, quickly, and responsiveness, from the companies you do business with. 
Listen to this new 8-minute episode for some introspection and an outside view of this topic, and maybe a few ideas you can use, too! 
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  
Did you get your tickets to Wedding MBA this year? The price goes up as you get closer. You can save $20 off your ticket(s) by using the coupon code - Alan - at www.WeddingMBA.comContribute to "Ask Me Anything": submit questions for me to answer, either as a full episode, or at the end of an episode. Click here to submit your question (I may not get to them all). Thanks!Alan

Phil Gerbyshak - Do you have a sales system?   
Is your sales system a spreadsheet, a CRM or… you’re just winging it? I invited my friend Phil Gerbyshak to come on and talk about sales systems and processes, why they’re important and how you can get started, even with a small budget. Phil has been in sales and sales training for years and just launched the Modern Sales Success online course. 
Listen to this new episode for ideas on why you need a sales system, what to look for and how to be successful with it. 

Connect with Phil:
@PhilGerb just about everywhere (Instagram.com/philgerb, Threads.net/philgerb, Facebook.com/philgerb) Phil’s Speaker and mindset site: HappyAF.Substack.comIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  
Did you get your tickets to Wedding MBA this year? The price goes up as you get closer. You can save $20 off your ticket(s) by using the coupon code - Alan - at www.WeddingMBA.comContribute to "Ask Me Anything": submit questions for me to answer, either as a full episode, or at the end of an episode. Click here to submit your question (I may not get to them all). Thanks!Alan