Well, you're the designer..‪.‬ solopress.com

To round off Season 1 of “Well, you’re the designer,” we’re completing our two-part tour of baffling briefs and frustrating feedback. This week: “Roundup Pt. 2 - Frustratingly Vague”

As we near the end of Season 1 of “Well, you’re the designer,” we’re embarking on the first leg of a whirlwind tour of creative curveballs and client clangers. This week: “Roundup Pt. 1 - A super specific smörgåsbord”

This week we get positive about negative space. Our designers reveal how strategic emptiness enhances impact, guiding the eye to your core message faster and with greater clarity.

Oscar Wilde said “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” But what if greatness deserves acknowledgement and compensation in addition to flattery? And what if the design we’re asked to imitate isn’t that great in the first place? In this episode, Matt and Rich explore the murky territory between derivative work and outright plagiarism.

Why bother providing brand guidelines, assets and a full brief for new content, when you have a website that encapsulates your brand? Well, it turns out they’re not the same thing…

In 1959, Alec Issigonis, designer of the Mini, remarked that “a camel is a horse designed by committee.” This week, our boys saddle up and ride the camel of collaboration into the desert of design.