31 min.
What is "Value" in Content Marketing, Really? [Grizzle Chat] Demandist
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- Marketing
“Value” is a term we often throw around in content marketing. We encourage writers to create “value-driven content.” Asking them to “add more value” is a consistent request we find ourselves asking.
But what does value actually mean? How can we make a nebulous term more tangible?
These are the questions Erica and I set out to answer. In this episode of Demandist, we talk about:
* What does value look like? How is it perceived? How can we make value more tangible as content marketers?
* Why good writing is the communication medium that lets value unfold
* The importance of outlines and why they act as a roadmap for value to emerge
* Practical examples of “value bombs” to add to your content
* The concept of “Aha! Velocity” and how it can make your content more sticky
“Value” is a term we often throw around in content marketing. We encourage writers to create “value-driven content.” Asking them to “add more value” is a consistent request we find ourselves asking.
But what does value actually mean? How can we make a nebulous term more tangible?
These are the questions Erica and I set out to answer. In this episode of Demandist, we talk about:
* What does value look like? How is it perceived? How can we make value more tangible as content marketers?
* Why good writing is the communication medium that lets value unfold
* The importance of outlines and why they act as a roadmap for value to emerge
* Practical examples of “value bombs” to add to your content
* The concept of “Aha! Velocity” and how it can make your content more sticky
31 min.