Marketing Stuff Maurice Davis, CBC, MBA

if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut

Welcome to a new episode of the Marketing Stuff Podcast!

🎙️ In this episode, we dive deep into the art and science of market research, a cornerstone of effective marketing.

If you are looking to change careers or just starting out, our discussion will provide valuable insights into the five critical steps of market research. 📊

🔍 We begin by highlighting the importance of defining clear objectives for your research, followed by designing a tailored research strategy. Learn how to utilize both secondary and primary data sources effectively, and understand their respective advantages and disadvantages.

🤔 Plus, we'll touch upon the ethical considerations in using customer data and explore the intriguing world of big data, offering tips on how to navigate these complex areas responsibly.

👉 Join us as we unravel the secrets to making informed marketing decisions, backed by solid research. This episode is a must-listen for anyone aiming to enhance their marketing strategies and achieve business success. Don't forget to subscribe for more insights, and drop your thoughts in the comments below!

#marketingresearch #MarketInsights #DataDrivenMarketing"




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if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut

Are you ready to lay the foundation for a successful marketing plan? Look no further! This video is the perfect starting point for beginners and aspiring marketers. We're diving deep into the world of PESTEL Analysis, an essential tool for understanding the macro-environmental factors that impact your business.

What You'll Learn:

Political factors: How government policies can influence your marketing strategy.
Economic factors: Understanding the economic environment for better decision-making.
Social factors: Tapping into societal trends and consumer behavior.
Technological factors: Leveraging technological advancements in your marketing plan.
Environmental factors: Being aware of ecological aspects that affect your business.
Legal factors: Navigating the legal landscape to safeguard your marketing efforts.

👉 Why PESTEL Analysis?

PESTEL Analysis isn't just a tool; it's a roadmap to understanding the bigger picture of the market environment. By mastering this analysis, you're setting the stage for a robust and informed marketing plan.

Perfect for:
🚀 Beginners in marketing
🚀 Small business owners
🚀 Marketing students
🚀 Anyone interested in upping their marketing game

📈 Take the First Step:

Don't let the complexities of the market overwhelm you. Our step-by-step guide simplifies PESTEL Analysis, making it accessible and actionable.

💡 Stay Ahead:

Subscribe to our channel for more insightful guides and tips to confidently navigate the marketing world. Your journey towards marketing mastery starts here!




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if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut


Check out the rest of the videos in the series:    • Free Marketing Course | Intro To Mark...  

We're exploring the ins and outs of global business marketing. Whether you're a small business owner or an entrepreneur without a massive marketing budget, we've got actionable insights tailored just for you!

🎯 Key Learning Points:
1️⃣ Country Market Assessment: Learn to evaluate economic environments using universally recognized metrics like trade deficits/surpluses, GDP, and purchasing power parity.
2️⃣ BRICS Opportunities: Uncover the potential in emerging markets like Brazil, Russia, India, China, and South Africa.
3️⃣ Market Entry Strategies: From exporting to direct investment, discover the risk spectrum and choose the right strategy for your business.
4️⃣ Domestic vs Global Strategies: Understand how to adjust your marketing strategies from local to global scales while maintaining your brand's core values.

🔍 In-Depth Analysis:

Economic Analysis: Understand the importance of metrics and how to use them to compare country markets.
Population Dynamics: Why current size and growth are critical for future planning.
Income Levels: Tailoring your product to the market's income reality.
Infrastructure & Technology: Assessing the essentials for your business's operations.
Governmental Actions: Navigating policies that could affect your manufacturing and distribution plans.
Sociocultural Factors: Adapting your marketing to align with local consumer behaviors and expectations.

📊 Tools and Resources:

Exclusive Document Access: Visit MauriceADavis.com/vault for a treasure trove of resources, including governmental action summaries and sociocultural assessment charts.

👋 A Personal Note from Maurice:
Get access to all the resources without the hassle of note-taking. Just check the link in the description and grab your free database of tools and insights!

📈 Grow Globally:
If you're poised to take your business to the next level, this episode is your roadmap to global success. Seek professional support when needed, and remember – every market is unique, and so should be your strategy.

👉 Join the conversation and let us know how global marketing is shaping your business journey. Drop your questions and insights in the comments!

🔔 Don't forget to subscribe for more valuable tips and strategies on business growth and marketing.

Stay winning, and see you at the top! 🌟 #GlobalMarketing #BusinessGrowth #MarketingStrategies #InternationalBusiness



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Welcome to our seventh installment of 'Marketing Fundamentals'!

if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut


Check out the rest of the videos in the series:    • Free Marketing Course | Intro To Mark...  

The world of business-to-business (B2B) transactions can be a bit overwhelming, especially if you're just starting in marketing. But fear not! This article is your ultimate guide to understanding and mastering the B2B buying process. We'll cover everything you need to know to confidently navigate this space, even if you're a small business or operating on a tight budget.

Let's start by breaking down the different players in the B2B market. You have manufacturers or service providers, resellers or distributors, institutions, and governments. Manufacturers and service providers create unique products or services, while resellers distribute these offerings without making significant changes to them.

📌 Timestamps:
00:00 - Introduction
00:45 - What the course covers
01:25 - 4 types of B2B Markets
02:50 - 6 Steps of the B2B Buying Process
05:26 - How buying centers makes B2B Marketing more complex
08:44 - Different types of organizational cultures
10:20 - Different buying situations

Other Resources

A Beginner's Guide to Navigating the B2B Buying Process: https://mauriceadavis.com/a-beginners...


👥 About the Host:
Maurice Davis is an experienced marketing professional who shares actionable insights and strategies to help you elevate your marketing game.

📬 Connect with Me:
Get access to the course notes: mauriceadavis.com/vault
Visit our Website: Mauriceadavis.com

#Marketing #SmallBusinessMarketing #MarketingOnABudget #MarketingStrategies #MarketingFundamentals #MarketingTips #MarketingGuide"




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Welcome to our sixth installment of 'Marketing Fundamentals'! This video dives deep into the heart of the customer buying process.

if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut


Check out the rest of the videos in the series:    • Free Marketing Course | Intro To Mark...  

Ever wondered how to compete effectively without a huge marketing budget? We got you covered. Together, we'll explore the intricate steps of the buying journey, distinguishing between functional and psychological needs, and understanding the various factors influencing a customer's information search. Whether you're a budding marketer or a seasoned professional, this guide offers valuable insights to elevate your strategy. Don't forget to like, share, and subscribe for more marketing insights!

📌 Timestamps:
00:00 - Introduction
00:30 - What the course covers
01:23 - What is need recognition
02:47 - how need recognition connects to Maslow's hierarchy of needs
03:27 - what is the difference between a functional need and a psychological need?
05:08 - what is information search and what impacts it?
05:28 - What is an internal search?
05:39 - What is an external search?
06:00 - How consumers weigh the benefit of a search
07:45 - Consumers inner voice (Locus of control)
09:09 - What are the different risks you must address
10:08 - What is the evaluation of alternatives
11:57 - what are the evaluation criteria?
12:50 - what are determinant attributes?
13:50 - The types of decision-making?
16:59 - What happens after they buy?
17:10 - what is customer satisfaction
18:08 - Customer Loyalty
19:00 - what is a motive
22:20 - how does learning impact marketing?
23:37 - Situational factors in marketing
25:37 - The likelihood that your customer will think deeply about your marketing information

👥 About the Host:
Maurice Davis is an experienced marketing professional who shares actionable insights and strategies to help you elevate your marketing game.

📬 Connect with Me:
Get access to the course notes: mauriceadavis.com/vault
Visit our Website: Mauriceadavis.com

#Marketing #SmallBusinessMarketing #MarketingOnABudget #MarketingStrategies #MarketingFundamentals #MarketingTips #MarketingGuide"




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Get access to the Free Marketing Course Notes at mauriceadavis.com/vault

🔍 Topics Covered:
Big Picture Planning: Understand how to view your marketing strategies from a holistic perspective.

Budgeting: Learn how to allocate your resources effectively to get the most out of your campaigns.

Resource Management: Discover strategies to manage time, money, and other resources to stay competitive in your niche.

🔗 Resources:

Get access to the course notes: mauriceadavis.com/vault

Access the complete course playlist here: https://www.youtube.com/playlist?list=PLJF4DqkfrTHT1LLzqr87MI_SycLc0w53P

Video 4 Avoid Toxic Marketing - https://www.youtube.com/watch?v=uB1WIfu8rcU


📌 Timestamps:
00:00 - Introduction
00:41 - What the course covers
01:24 - How customer and other factors affect the marketing strategy
02:02 - How each of the 5 factors impact the marketing strategy
06:26 - Why culture matters in marketing
08:03 - The components of demographics
09:59 - Social Trends in Marketing
10:08 - Why should marketers pay attention to social trends
10:45 - What technology impacts marketing
13:00 - How economic situation impact marketing
14:51 - Legal environment interaction with marketing
16:11 - Why responding to the environment

👥 About the Host:
Maurice Davis is an experienced marketing professional who shares actionable insights and strategies to help you elevate your marketing game.

📬 Connect with Us:
Get access to the course notes: mauriceadavis.com/vault
Visit our Website: Mauriceadavis.com

#Marketing #SmallBusinessMarketing #MarketingOnABudget #MarketingStrategies #MarketingFundamentals #MarketingTips #MarketingGuide"




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