1 u.
Whiskey And...Brand Evolution "WhiskeyAnd DotDotDot"
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- Eten
What can we learn about creating and maintaining a brand from an ice cream shop? Well, namely, Conrad's Ice Cream Parlor been around for 90+ years and its under the stewardship of its third generation, JJ Kraktus. JJ picked 2 particular Scotch single malts, a Glenmorangie and a Glen Garioch, and after a few drinks in the midst of "all the glens", we discuss adapting and changing to the modern zeitgeist; what stays and what goes; an off-the-cuff remark that leads to an innovation; how Quality never goes out of style; and importantly, why love of what you do is the real driver of good business.
What can we learn about creating and maintaining a brand from an ice cream shop? Well, namely, Conrad's Ice Cream Parlor been around for 90+ years and its under the stewardship of its third generation, JJ Kraktus. JJ picked 2 particular Scotch single malts, a Glenmorangie and a Glen Garioch, and after a few drinks in the midst of "all the glens", we discuss adapting and changing to the modern zeitgeist; what stays and what goes; an off-the-cuff remark that leads to an innovation; how Quality never goes out of style; and importantly, why love of what you do is the real driver of good business.
1 u.