Winning With Shopify Winning With Shopify

This week are joined by Senior SEO Consultant, Rob Stanbury, to explore essential strategies to elevate & cement your Brand’s SEO position!

From uncovering the five key focus areas in SEO to demonstrating relevance on your collection page, we provide actionable insights to help you climb the search engine rankings.

Discover the power of buying guides and learn how to structure a user journey for maximum impact. We also explore the future of marketing with AI personalization and share quick fixes for offsite links and SEO.

In addition, we tackle the age-old question: Do we need backlinks in our business? Explore the nuances of omnichannel and cross-channel marketing, and uncover the relevance of email marketing in the realm of SEO.

Whether you're a seasoned marketer or just starting out, this episode will help ensure you are maximising your SEO success!

Key takeaways:
0:00 Introduction
2:22 How to Dominate Google Search Engine
7:31 Five Things to Focus On in the SEO Space
8:00 How to show your relevance to Google on the Collection page
11:26 Buying Guides & More
13:39 How to Structure a User Journey
18:23 The Future of Marketing: AI Personalization
24:58 Quick fixes for Offsite Links & SEO
32:40 Do We Need Backlinks in our Business?
36:44 Omnichannel & Cross Channel Marketing
40:38 How is email relevant to SEO?
44:00 Creating Unique Marketing Campaigns
46:40 How to make great content
51:59 Brand vs Non-Brand: How to Cement Your Site

Sign up to our next webinar here: https://www.eventbrite.co.uk/o/spec-digital-26209947271

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify 
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In this episode, we delve into the world of Google PPC marketing and share 10 invaluable tips to elevate your strategy. From split testing ad campaigns to managing revenue lag time on Google AdSense.

Learn how to effectively target customer groups, optimize product categories, and identify your best and worst selling products. Discover the importance of analyzing product performance and margins, and how to support your merchandising teams through PPC.

We also explore the significance of campaign assets and data input in Google AdWords, as well as using PPC to drive email flows. Plus, we discuss the nuances of brand vs non-brand marketing and how to run successful sales without devaluing your brand.

Whether you're a beginner or seasoned marketer, this episode will help you navigate the complexities of Google marketing with ease.

Reach out to the Spec team here: https://spec.digital/expertise/ppc-services/

Key takeaways:
0:00 10 Tips for Better Marketing on Google
2:09 Why split test ad campaigns?
5:02 How to manage revenue lag time on Google Adsense
7:00 Different campaign splits to test
10:41 Customer Groups and how to target them
13:24 Product categories
15:16 Worst & best selling products
17:45 Product Performance and Margins
21:09 Helping Merchandising Teams Through PPC
23:32 Campaign Assets: What they are and what to do with them
28:55 Data input and targeting on Google AdWords
31:20 Using PPC to drive Email Flows
37:10 Brand vs Non-Brand Marketing
41:13 How to put on a sale without devaluing your brand

Sign up to our next webinar here: https://www.eventbrite.co.uk/e/from-0-to-10m-on-shopify-skyrocket-your-stores-revenue-tickets-861405435847?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.

Join us this week as we are joined by Ben Burgess, Founder of Brand and Web Agency, Eleven, working with the likes of CocaCola, BBC, Simba, 3Mobile & many more!

Nick and Ben unravel the four-step process of Conversion Rate Optimization, providing practical insights and actionable strategies to boost your website's performance.

Discover the art of designing a flexible website that adapts seamlessly to evolving customer needs, and unlock the power of A/B Testing to optimize your online presence.

Nick and Ben also delve into the psychology of consumer behavior, uncovering effective methods for understanding and meeting customer desires.

Whether you're a seasoned entrepreneur or just starting out in the e-commerce world and want to gain a better understanding of CRO, this episode is not to be missed!

Key takeaways:
0:00 Introduction
2:01 Top 3 Tips For Today
4:08 Conversion Rate Optimization: The 4 Step Process
10:04 Brand Store vs. Online Store
11:33 Solution Positioning
15:26 How to Design a Flexible Website?
19:45 What is A/B Testing?
21:02 How Do You Find Out What the Customer Really Wants?
27:07 Tips To Increase Adding to Cart & Average Order Value
37:24 USPs: Sometimes Over Looked

Sign up to our webinar here: https://www.eventbrite.co.uk/e/10x-cro-changes-every-brand-needs-to-make-free-ux-workshop-tickets-837307969677?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

Eleven: https://www.weareeleven.co/

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.

This week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies.

Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a daunting task, this is the episode for you!

Key takeaways:
0:00 Introduction
2:39 “I Can't Find A Good Agency”
4:02 Finding an agency
10:48 Three tips for better communications and marketing your business
13:37 Is there a quick fix for SEO?
15:43 Tips for better communication in the sales pitch
19:14 Being on both sides of the fence
19:54 How To Communicate With Your Agency
22:30 How to manage a startup's first year
28:40 Points on Reporting from an Agency
29:37 Don't move agencies unless…

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.

This week we are doing something a little different! Join us for an exciting online webinar where we'll reveal the secrets to skyrocketing your Shopify store's revenue! Whether you're just starting out or looking to take your business to the next level, this is the event for you.

Learn from industry expert Caroline Balinska who has achieved incredible success on Shopify, going from zero to a whopping one million dollars. Discover the proven strategies, tools, and tactics used to achieve this remarkable milestone.

During this event, you'll gain valuable insights on optimizing your store, driving targeted traffic, converting visitors into customers, and scaling your business to new heights. Get ready to unlock the potential of your Shopify store and start generating substantial revenue.

Don't miss out on this opportunity to learn and grow with like-minded entrepreneurs.


Key takeaways:
0:00 Introduction
3:11 0 to 1 Million on Shopify
5:52 An Intro to The Shopify Podcast
7:41 How to grow your business with Shopify
10:19 How important is the data that we have in our business?
13:54 How to Use Shopify Analytics in Your Business
19:04 How to find the perfect email budget?
20:15 How Do We Know Who Our Customers Are?
24:02 How to Use Customer Data to Build Your Brand
28:15 How to Engage with Your Customers
28:53 Don't Get Too Big on UGC
33:51 How to Get Feedback From Your Customers
35:12 Brand's USP's
39:56 The USP's of e-commerce
45:52 Favorite Small to Medium Brands
51:28 Skincare and Marketing: Looking into the Future
53:56 Question Time
59:40 Grow Your Email List Without a Discount Code
1:03:03 Marketing Strategy: Seasonality and Planning for the Future
1:05:58 Seasonality in the SEO World
1:09:00 Be proactive with your marketing
1:12:28 AI As A Customer's Advocate
1:14:38 The One Step to Personalizing Your Website
1:16:53 Should We Use AI in our Content?
1:22:57 Planning for the Future With a Focus on Data
1:23:13 How To Budget Your Marketing Budget
1:28:00 e-commerce: The three things
1:29:59 Top 3 trends in the UK
1:31:09 Top 3 tips for business success
1:38:56 Longevity: Choosing a Channel
1:44:27 Is Essentials Sustainability Good?
1:53:03 Is Shopify the Only e-commerce platform your clients use?
1:56:46 Using Pinterest to Drive Organic Traffic

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify


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In this episode we are joined By Sabir Semerkant who has over 25 YEARS in the e-commerce space.

Nick and Sabir discuss why bounce rate is the key KPI in e-commerce, and how to leverage effective marketing tactics to dominate the competitive landscape.

Explore the art of pricing, utilizing promo codes effectively, and discover the secrets to engaging top-tier customers through crafting compelling story-based marketing plans that captivate your audience, and much, much more!

Key takeaways:
0:00 Introduction
2:40 Sabir on the Show
4:59 The 8 Dimensions of e-commerce Growth
9:10 Don't Be Just Dependent On PPC
10:59 Six Rules for Growth in the e-Commerce
13:39 What You Need to Do Now to Get Your KP
15:30 Bounce Rate: The Key KPI in e-Commerce
20:25 E-commerce Marketing: The #1 device in the US
23:28 Pricing and Promo Codes
29:00 Customer Segmentation and Pricing
32:20 Top Tier Customers and their engagement
36:40 How to Build a Story-based Marketing Plan
42:26 Product positioning and brand building
45:16 Adding four new dimensions to your product catalog
48:47 Customer UX: The 5 dimensions
55:01 How WhatsApp is improving the customer experience
56:49 5 Things to Know Before Buying a e-commerce platform
1:00:55 Six Rules for Building a Shopify Business on AI
1:06:59 Should You Install the Pinterest App for Your Business?
1:09:22 Amazon Supply Chain: Last Mile Logistics
1:12:39 8 Key Dimensions of a Growing Business

Sabir Semerkant: https://growthbysabir.com/

Get in touch with Lee: https://winningwithshopify.com/help/

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.