Wise Scoops Brandwagon

Ever wondered about your favorite #Oreo maker? How a company's commitment to achieve #SustainableGoals2020 in its operations, has improved its products and environment? How is Mondelez international growing its #portfolio of #snacks and #chocolates? 

Learn about your favorite chocolates and snacks from #MondelezInternational  from Director of Research, Mr Arijit Mazumder.

"Purpose led brands are now more popular and more acceptable by the consumers"

Brandwagon: the Marketing Club of Indian Institute of Foreign Trade, India is pleased to interview Sulabh Vij, Associate Director of #Grofers. 

Tune in to get an insightful scoop about how #e-grocery which wasn't even 1% of the total #groceries #marketplace has now become the new normal. How implementation of rigorous #sanitation procedure months before pandemic helped in company capturing and expanding market at unprecedented level. What next for e-grocery delivery companies in one of the most populated yet moderate digital adept economy of the world?

Grofers is an Indian online grocery delivery service. Despite being launched just in 2014, it has managed to raise over $535.5 million from investors including  SoftBank, Tiger Global and Sequoia Global. Moreover during #Covid lockdown,  Grofers has seen an exponential growth in its business and market share.     

Find out much more as we Speak with the Director of Grofers.