29 min.
With Guest Theo van der Steen, CEO at Underlined and Guest Lecturer at the Jheronimus Academy of Data Science Data Driven CX
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- Marketing
Our guest in this episode of the Data Driven CX podcast series is Theo van der Steen, CEO at Underlined and Guest Lecturer at the Jheronimus Academy of Data Science. Theo comments on the art and science of Data Driven CX. Data can give you a compass in your efforts to become customer obsessed, and true insights can certainly be derived from data. But what is the framework to guide you, how do you avoid bias, what is the potential and limitations of data, and where does the art of CX come into play?
Our guest in this episode of the Data Driven CX podcast series is Theo van der Steen, CEO at Underlined and Guest Lecturer at the Jheronimus Academy of Data Science. Theo comments on the art and science of Data Driven CX. Data can give you a compass in your efforts to become customer obsessed, and true insights can certainly be derived from data. But what is the framework to guide you, how do you avoid bias, what is the potential and limitations of data, and where does the art of CX come into play?
29 min.