038: Artificial Scarcity in Marketing Messages Marketing Minute from Minimum Viable Marketing

Have you ever seen one of those ads that says "Only 50 copies left" - for an ebook? It doesn't make sense! That's artificial scarcity in marketing messages at play. In this episode, I dive into when you should (and shouldn't!) use scarcity in your marketing messages: 



Blog Post: https://heybrandi.com/artificial-scarcity-in-marketing-messages
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