57 min
#27. Decision-Making Professor: You Already Decided! The Power of Hunches. Don't Let Your Biases Mislead You. - Prof. Vincent Mak Frontiers
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- Management
We like to think we’re making decisions, but we are not. We’re often just rationalising pre-existing biases. The decision is already made.
Vincent Mak is Professor of Marketing and Decision Sciences and a member of the Senior Leadership Team at Cambridge Judge Business School.
Music credit: David Cutter Music / @dcuttermusic
Hosted on Acast. See acast.com/privacy for more information.
We like to think we’re making decisions, but we are not. We’re often just rationalising pre-existing biases. The decision is already made.
Vincent Mak is Professor of Marketing and Decision Sciences and a member of the Senior Leadership Team at Cambridge Judge Business School.
Music credit: David Cutter Music / @dcuttermusic
Hosted on Acast. See acast.com/privacy for more information.
57 min