32 min
#4: Abigail Stevens – Vegan Society Innovative Conversations with Melissa Snover
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- Gründervirksomhet
Today I am joined by Abigail Stevens from the Vegan Society.
The popularity of plant-based and vegan lifestyles is not showing any signs of slowing, with The Economist naming 2019 ‘The Year of the Vegan’. Due in part to rise of the eco-conscious consumer, we have identified that there has been an increase in people opting for a vegan diet for environmental reasons. We predict that, in line with the demands of these eco-consumers, there will be more pressure to create sustainable and environmentally-friendly vegan products, encouraging innovation in the sector and making way for more plastic-free and low-waste product solutions.
Such a huge number of new vegan product launches is increasing competition in the sector. Supermarkets are in on it too, racing to launch the most diverse plant-based ranges to catch the attention of shoppers. Brands will have to think carefully about their branding and communicating the vegan credentials of their products to stand out from the crowd.
Abigail is a trained journalist and marketing professional and has been working with The Vegan Society for over 5 years to help the worlds oldest charity keep up with the sky rocketing demand for vegan products, advice and certifications.
The Vegan Society is a non-profit organisation that coined the term 'vegan' in 1944 and introduced their vegan labelling scheme, the Vegan Trademark, in 1990. Entering the business development team to assist with registering products as suitable for vegans, I quickly identified a need to enhance the service we provided. I made it my mission to give our clients more visibility to both trade and consumer audiences. Four years on, I have been working with businesses of all sizes and from around the world to improve the recognition of their vegan products and help them to access new customers. I have gained an unrivalled insight into the growing vegan product market and an understanding of each category within it. I'm well placed to support companies who are ready to take their vegan product offering to the next level, and to support, promote and develop the work The Vegan Society does in registering products with its Vegan Trademark.
Hosted on Acast. See acast.com/privacy for more information.
Today I am joined by Abigail Stevens from the Vegan Society.
The popularity of plant-based and vegan lifestyles is not showing any signs of slowing, with The Economist naming 2019 ‘The Year of the Vegan’. Due in part to rise of the eco-conscious consumer, we have identified that there has been an increase in people opting for a vegan diet for environmental reasons. We predict that, in line with the demands of these eco-consumers, there will be more pressure to create sustainable and environmentally-friendly vegan products, encouraging innovation in the sector and making way for more plastic-free and low-waste product solutions.
Such a huge number of new vegan product launches is increasing competition in the sector. Supermarkets are in on it too, racing to launch the most diverse plant-based ranges to catch the attention of shoppers. Brands will have to think carefully about their branding and communicating the vegan credentials of their products to stand out from the crowd.
Abigail is a trained journalist and marketing professional and has been working with The Vegan Society for over 5 years to help the worlds oldest charity keep up with the sky rocketing demand for vegan products, advice and certifications.
The Vegan Society is a non-profit organisation that coined the term 'vegan' in 1944 and introduced their vegan labelling scheme, the Vegan Trademark, in 1990. Entering the business development team to assist with registering products as suitable for vegans, I quickly identified a need to enhance the service we provided. I made it my mission to give our clients more visibility to both trade and consumer audiences. Four years on, I have been working with businesses of all sizes and from around the world to improve the recognition of their vegan products and help them to access new customers. I have gained an unrivalled insight into the growing vegan product market and an understanding of each category within it. I'm well placed to support companies who are ready to take their vegan product offering to the next level, and to support, promote and develop the work The Vegan Society does in registering products with its Vegan Trademark.
Hosted on Acast. See acast.com/privacy for more information.
32 min