#444 The PR Playbook: Mastering your message with Odette Barry The Mentor with Mark Bouris

Odette Barry is a seasoned publicist, Public Relations mentor, and the Director of Odette & Co, a thriving PR and digital marketing agency based in Byron Bay.
With over 15 years of industry experience, Odette has honed her expertise in crafting compelling narratives and amplifying the voices of businesses across various sectors.
Now as the head honcho of Odette & Co, Odette is dedicated to fostering strong relationships with clients and her talented team, embodying a collaborative approach grounded in trust and integrity. Her consultancy arm has garnered acclaim for its ability to tackle complex communications challenges and deliver tangible results for clients spanning the technology, education, beauty, wellness, health, and fashion sectors.
We spoke about how PR has evolved, creating the right relationships, the importance of controlling your own story, how most marketing boils down to common sense, her work with startups, handling PR disasters, and much more.
Learn more about Odette's work here:https://www.odetteandco.com.au/
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