100 episodes

You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.

Actionable Marketing Podcast CoSchedule: The Only Way To Organize Your Marketing In One Place.

    • Business

You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.

    AMP177: Which Influencer Marketing Tactics Should We Retire (and What You Should Do Instead) With Jamie Lieberman From Hashtag Legal

    AMP177: Which Influencer Marketing Tactics Should We Retire (and What You Should Do Instead) With Jamie Lieberman From Hashtag Legal

    Influencer marketing is a multi-billion-dollar industry that continues to grow and shows no signs of slowing down. It’s a direct line to your customer base to grow your brand and gain insight about your products. 
    Today’s guest is Jamie Lieberman, owner and founder of Hashtag Legal. Jamie describes specific do’s and don’ts of influencer marketing to avoid conflict with the Federal Trade Commission (FTC). Stay ethical and legal!
    Some of the highlights of the show include:
    Big Business: Influencer marketing shifted from blogs and brands to billions  All Parties Involved: Transactions include influencers, agencies, and brands Misconceptions: Influencers take any sponsored content and focus only on ROI Best Practices: Quality over quantity, metrics, and analytics of sponsored content Worst Tactics: FTC disclosures defeat trust between influencers and brands Getting Started: Conduct research, learn from others, and find influencers Do’s: Build authentic relationships and form true partnerships Links:
    Jamie Lieberman’s Email Jamie Lieberman’s Phone: 973-419-5854 Hashtag Legal Federal Trade Commission (FTC) Influencer Marketing Association CoSchedule

    • 21 min
    AMP176: Why Content Marketers Need to be Podcasting (And How to Get Started) With Craig Hewitt From Podcast Motor and Castos

    AMP176: Why Content Marketers Need to be Podcasting (And How to Get Started) With Craig Hewitt From Podcast Motor and Castos

    Why should content marketers start a podcast? How are podcasts different from other content mediums? What does it take to make podcasts possible and sustain success? 
    Today’s guest is Craig Hewitt from Podcast Motor and Castos. From first-hand experience, Craig understands how painful podcasting can be. It takes time, skills, and effort. He helps others get started to understand the value of podcasts.
    Some of the highlights of the show include:
    Biggest Challenges: How brands position content and podcast presence Plan Ahead: Purpose of podcast, types of content, and brand positioning Podcast Popularity: Effective content, earning potential, and making connections Branded Content vs. Content for a Brand: What’s the difference?  Podcast Perseverance: Be different to be successful or die in a sea of sameness Audience Podcast Series: How to start a podcast? How to grow an audience? Podcast Skepticism: Is it worth the investment? Why? Marketing toolbelt asset Recommended Gear: Microphone, headphones, and pop filter Measuring and Monitoring ROI Metrics: Depends on brand and podcast  Links:
    Podcast Motor Castos How To Start A Podcast: Your 2020 Step-By-Step Guide Audience Podcast Audio Technica ATR2100 Microphone Sony MDR7506 Headphones PEMOTech Microphone Pop Filter Wondery Gimlet Media Podcasts National Public Radio (NPR) Podcasts Seth Godin Joe Rogan CoSchedule

    • 27 min
    AMP175: How to Create Successful Social Media Video Ads That Go Viral Using Quantitative Creativity With Travis Chambers From Chamber Media

    AMP175: How to Create Successful Social Media Video Ads That Go Viral Using Quantitative Creativity With Travis Chambers From Chamber Media

    How can marketers create successful social media video ads that go viral and generate intentional results via an iterative approach? There are no bad ideas!
    Today’s guest is Travis Chambers of Chamber Media. He describes how to infuse social media video ads by using quantitative creativity. Why? What works is usually not what you think is going to work. 
    Some of the highlights of the show include:
    Chamber Media: Creates high-production social ads to 5X brand revenue growth Chamber Media’s Secret Sauce: Create different types of profitable video ads Chambers’s Career Choice: Writing on the wall that journalism was dead and TV was too competitive; decided on digital marketing   Creative Ideation Process: 7 key foundational categories for ad types  Formulaic Output and Focus Group Feedback: Hook, problem, solution, social proof, testimonials, reviews, calls to action, and then testing, testing, testing Ad Campaign Workflow: Customer, problem, solution, product, and conversion Creative is Creative: Randomness, less predictability consistently increase sales  Main Mistake: Novice creatives come up with one good idea, cling to it, and refuse to let go Links:
    Chamber Media Made to Stick by Heath Brothers  Facebook Campaign Budget Optimization (CBO) Lindsey Stirling Devin Graham (aka devinsupertramp) Dollar Shave Club Old Spice Seinfeld CoSchedule

    • 28 min
    AMP174: How to Drive 150% Traffic Growth Using the GRAP Framework With Nadya Khoja From Venngage

    AMP174: How to Drive 150% Traffic Growth Using the GRAP Framework With Nadya Khoja From Venngage

    What is most content marketers’ biggest concern? Not getting enough traffic. The struggle is real. Why? Declining organic reach on social media and increased search competition. 
    Today’s guest is Nadya Khoja, Chief Growth Officer at Venngage. Nadya developed a simple yet effective process known as the Goals, Research, Authority, and Promotion (GRAP) Framework. Venngage uses it consistently to create and promote content that boosts Website traffic and delivers results. 
    Some of the highlights of the show include: 
    GRAP Framework: What it is and how it works Goals: Grow faster, get more links, and create better content for conversions Research: What is search engine optimization (SEO)? What content gets best conversion rates, drives traffic? What keywords rank? Authority: Brand mentions from credible sources, quality press links, and data-driven, unique, and compelling content Promotion: Outreach, optimization strategies, content clusters, and backlinks  Company Culture: Tie in themes and trends (i.e., Harry Potter and Game of Thrones) to give data a narrative EAT: Google’s take on ranking content customers want to consume should include expertise, authority, and trust Links:
    Venngage Nadya Khoja - Drunk Entrepreneurs GRAP Framework: How to Increase Web Traffic Without a Huge Budget EAT and SEO Tony Robbins Jeff Bezos CoSchedule

    • 33 min
    AMP173: How to Foster a Self-Accountable Company Culture That Gets the Most From Your Marketing Team With Wayne Mullins of Ugly Mug Marketing

    AMP173: How to Foster a Self-Accountable Company Culture That Gets the Most From Your Marketing Team With Wayne Mullins of Ugly Mug Marketing

    Do you dread going to work? Does it impact your productivity? How can companies improve their culture? It’s not about putting ping pong tables, napping pods, and laundry services in the workplace. 
    Today’s guest is Wayne Mullins, founder of Ugly Mug Marketing. Wayne has consulted on some of the world’s biggest brands. He has gone from being a culture skeptic to a firm believer in the power of creating self-accountable cultures to help companies achieve their full potential and productivity. Wayne provides a rational and practical way to think about company culture.
    Some of the highlights of the show include:
    Old School Approach: Results-focused marketing that goes back to the basics Components of Self-accountable Culture:  Activity and accomplishment are two different things Accountability flows from within, not from the top down Each individual’s ability to quickly and easily assess their goals Quantity vs. Quality: Improving company culture, improves company’s marketing campaign results for clients Aptitude and Attitude: How marketing managers can accurately assess potential hires for culture fit  Culture Matters: How is it working for you? Are you constantly having to micromanage and fix mistakes? Consistency Creates Miracles: Culture is misunderstood as end thing to pursue instead of byproduct of components put in place Lead by Example: Foundation conversation around trust versus suspicion If unintentional about building a high-performance, self-accountable culture, then you’re intentional about building a low-performance, non-accountable culture  Three steps to get started: Self-evaluation, scoreboard, and rhythms of accountability  Links: 
    Ugly Mug Marketing Work Rules! RightFit Profile CoSchedule

    • 28 min
    AMP172: How Marketers Can Identify Their Best Customers to 3X Business Growth With Katelyn Bourgoin

    AMP172: How Marketers Can Identify Their Best Customers to 3X Business Growth With Katelyn Bourgoin

    How much do you know about your customers, especially the very best ones? Companies that conduct ongoing customer research grow two to three times faster than those that don’t. How many? About 70% of companies are not doing 10 or more interviews with customers every month. 
    Today’s guest is Katelyn Bourgoin of Customer Camp. As a customer research expert and advocate, she explains how to gather customer data and extract useful insights from customer interviews to apply and achieve results. 
    Some of the highlights of the show include: 
    Marketer by Trade, Founder by Choice: Identify and understand your customers to make marketing and product decisions What matters most for marketers? Target customer/audience, not chasing multiple customer segments at the same time What’s holding companies back? Not focusing on right customers, or understanding how to talk about what they do to position product for purchase  Customer-Centric Opportunity: If 70% of companies aren't conducting customer research, it gives you a chance to stand out from competitors Common Challenges: Some marketers don’t believe in customer research or don’t want to bother their customers to accelerate and achieve growth Which customers to contact to start a conversation? Recent buyers recall the journey Research shows 95% of decisions occur unconsciously when making a purchase  Questions: Avoid scripts or asking the same questions about buying journey Value Proposition: What’s #1 reason customers decided to buy a product?  How to analyze gathered customer data to gain insights? Summarize key pain points, outcomes, channels, influencers, and other products Common Mistakes: Avoid asking customers too many questions from too many departments; document and process what you learn before you forget it Customer Ranking Calculator: What makes an average vs. awesome customer?  Links:
    Katelyn Bourgoin Customer Camp Customer Ranking Calculator ProfitWell CoSchedule

    • 28 min

Top Podcasts In Business

Listeners Also Subscribed To