39 episodes
AdTech Heroes - Interviews with Advertising Technology Executives Seedtag
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On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero.
You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com
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Navigating the Future of CTV in India
in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected TV (CTV) in India.
Chande, who has a rich background marked by an affinity for numbers and an accidental yet successful entry into marketing, shares his comprehensive insights on the rise of CTV, driven by the pandemic-induced shift to streaming and rapid growth in smart TV sales.
The discussion traverses significant topics like the current trends and anticipated growth in CTV advertising, projecting a substantial increase in smart TV penetration over the next few years, bolstered by advancements in 5G and increased data availability.
Vikram emphasizes the evolving nature of CTV advertising from mainly upper-funnel branding to more performance-based approaches, touching on innovations like interactive, shoppable ads, and the importance of upskilling within the industry.
Key topics with timestamps
00:00 - Embracing Continual Learning
06:19 - India's CTV Revolution: Riding the Wave of Digital Transformation
08:10 - Influence of Content Consumption on TV Purchases
13:09 - The Influence of OTTs on TV Content Consumption
14:44 - CTV Revolution: Upgrading the AdTech Landscape
17:15 - CTV Evolution: Embracing Diversity and Programmatic Advancements
21:18 - Automation and effectiveness in TV advertising
25:06 - The Future of Measurement in CTV
27:57 - CTV Education and Upskilling: Navigating the Shift in Advertising Paradigms
31:43 - Unveiling Contextual CTV: Shaping the Future of Advertising -
Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative
In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack.
During the conversation, they discussed:
- How to build strategic partnerships.
- Ownership of the ad stack and who plays a role.
- Adaptability for success. -
Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber
In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business.
During the conversation, they discussed:
- Uber's advertising origin story.
- Examples of companies using Uber Advertising.
- How Uber is using data. -
Reddit's Key to Context with Alex Underwood, Reddit
In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business.
During the conversation, they discussed:
- Why agencies and brands should be advertising on Reddit.
- Alex's advice for brands that want to get started on Reddit.
- The consumer culture shift. -
The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA
In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising.
During the conversation, they discussed:
- How important is audio advertising in today's world?
- What is AMA role in audio advertising?
- What's next for audio advertising? -
A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv
In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic.
During the conversation, they discussed:
- Jeremy's not traditional journey into entrepreneurship.
- What does Cognitiv do?
- What is bid shading?