Amazon Prime & Data Analytics Managerial Analytics: Powering Your Career

Amazon is a wonderful business model to study. One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers. Amazon uses its excellent Prime service as a way to collect that valuable data - and increase the basket value of products that its Prime customers will buy over time. Smart marketing. Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & manager...