Beyond the Image Podcast James Patrick: Photographer, Marketer, Storyteller

When to Hire a VA with Kaelyn Marie Fuglaar 
Hosted by: James Patrick



Today, we’re talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I’ve been outsourcing work for 18 years of the 20 years I’ve been in business and I can you that I wish I would’ve outsourced 2 years sooner. 
 
My guest today is Kaelyn, the owner of Kaelyn Marie Virtual Assistant, who has also been the podcast editor of our show for years. 




“Having someone who believes in what you’re doing is going to also show in their work and their work ethic in what they do for you.”





IN THIS EPISODE
 
Kaelyn’s journey to become a virtual assistant. 
How to determine what areas of your business you should outsource. 
Gaining trust with the people you outsource to. 
The importance of feedback and communication in your work relationships.
Ways to find the right person for your business and the questions you should be asking. 
Calculating your hourly rate. 
Why you don’t need your team members to be in-person anymore. 





Connect with Kaelyn
Instagram: @kaelynmarievirtualassistant
Website: www.kaelynmarieva.com



Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto



Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

7 Ways to Get MORE Clients as a Photographer 
Hosted by: James Patrick



There is a very finite number of things a photographer can do to get work. In this episode, we’re diving into the 7 things a photographer can do to get more clients. 




“Nothing will work better than manual outbound.”





IN THIS EPISODE
 
7 different strategies to get new clients. 
How paid ads have changed over the years and how you should be using it in your business. 
What’s less costly and can be more effective than paid advertising. 
Why word of mouth marketing leads to the highest conversion rate. 
How to achieve the highest ROI. 
What to do right now if you have a smaller budget. 




Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Why Your Ads Aren’t Working with Jason Wojo 
Hosted by: James Patrick



In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment.  
 
My guest today is Jason Wojo. He’s a 9 figure advertiser and the owner of Wojo Media. 



“We’re in a space where everybody’s mind is cookie cutter and we’re trying to get business owners out of that.”




IN THIS EPISODE
 
How Jason runs his agency differently than most. 
Why controversies sells
The biggest mistakes entrepreneurs are making when running their ads. 
How to get better results when hiring an agency. 
Speed is not always better. 
How much you should spend on ads and when you can expect a return on ads. 
What a ramp up looks like. 
The power of video ads. 
Why having accountability plays a huge role. 
The reason entertainment content has worked better than any other content. 
Do people watch replays?
What we can anticipate moving forward to capture people’s attention. 




Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Connect with Jason
Instagram: @thejasonwojo
Website: www.thewojomedia.com






Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Why We Closed Get Published LIVE
Hosted by: James Patrick



In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years.



“We decided we no longer wanted to be on the sidelines.”



IN THIS EPISODE
 
The original event and where the idea came from. 
The history of previous events. 
The reason behind our rebrand in 2022.
Why we’re retiring the Get Published LIVE brand and what’s coming next. 




Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Getting Your Brand Published with Chelsea Clarke
Hosted by: James Patrick



In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business.  



“You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.”




IN THIS EPISODE
 
Takeaways and observations Chelsea had after meeting face-to-face with the attendees of this year’s Get Published Live event.
What obstacles attendees were able to work through at the event. 
Getting clear on what media you want and why. 
Figuring out where to place your message. 
How to resist putting media pitches on the back burner. 
A glimpse behind what happens on the receiving side of your pitch. 
How to get noticed by editors. 
 


Connect with Chelsea 
Email: editor@iconrefined.com
Instagram: @iconrefinedmag
 
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke
Hosted by: James Patrick



In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. 
 
Today, we’re diving into how magazines have changed and evolved over time. 




“Magazines still rank number one.”




IN THIS EPISODE
 
The role and value that magazines have with audiences today.  
The timelessness of being published in a magazine. 
Do people care about being on the magazine’s website or being on the magazine’s Instagram?
How much sponsored content has changed over the years. 
Why people want publicists and how it affects pitches. 
The advantage of working with independent publications over a traditional publishing house. 




Connect with Chelsea 
Email: editor@iconrefined.com
Instagram: @iconrefinedmag
 
Connect with Kaneo 
Website: ellementsmagazine.com
Instagram: @ellementsmagazine
Email: k.biggs@ellementsmagazine.com




Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com