The Jasper Blueprint Bessi Graham

In this episode of The Jasper Blueprint podcast, Bessi explores the critical role of vision in business, emphasising its impact on successful enterprises. Bessi delves into the necessity of an inspiring vision and offers a detailed guide on crafting a vision statement that can drive your company toward meaningful and sustainable success. Bessi contrasts different approaches to vision statements, highlighting the significance of depicting an ideal world your business seeks to be part of shaping, rather than just focusing on market dominance. By sharing  examples Bessi demonstrates how to articulate a vision statement that is inclusive and aspirational—capable of uniting both internal and external stakeholders around a shared purpose.
 
Also in this episode: 
Your vision should describe the ideal world you want to help create, not just your place in it.
Vision statements must be clear and concise to effectively communicate the company's long-term goals.
Reflect on the long-term impact you want to have on your community, industry, or the world.
A powerful vision statement motivates and inspires both your team and stakeholders.
Grounding your business in values and an inspiring vision enriches human experience and drives sustainable success.
 
 
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Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
 
This Podcast Is Produced, Engineered & Edited By: Simplified Impact

In this episode of The Jasper Blueprint podcast, Bessi delves into the evolving landscape of core values in business and their critical role in shaping thriving organisations amidst changing market dynamics. They emphasise how effectively articulated and genuinely enacted company values can drive behaviour, enhance culture, and influence the decision-making processes in an authentic and competitive manner.
Businesses must reevaluate and reinvigorate their core values to resonate with modern consumers, employees, and investors who are increasingly prioritising alignment with social and environmental causes. Bessi discusses the transformation from treating company values as superficial to leveraging them as a powerful, competitive differentiator. The episode uncovers the application of values as a 'cheat code' to unlock enhanced engagement, trust, and long-term success. They give practical advice on how to reassess and champion their company values to create a supportive, values-driven culture that fosters alignment, motivation, and strategic advantage.
 
Also in this episode: 
Understand how the emphasis on values has shifted from a marketing gimmick to a fundamental business strategy.
Learn about the significance of values-driven buying, with 64% of consumers seeking brands that align with their beliefs, rising to 89% seeking positive societal impact.
Discover why businesses that genuinely integrate and live their values can achieve higher levels of engagement, employee satisfaction, and customer loyalty.
Values act as a superpower or 'cheat code' providing businesses with the ability to swiftly navigate challenges and leverage opportunities for growth.
 
 
Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
 
This Podcast Is Produced, Engineered & Edited By: Simplified Impact

In this episode of The Jasper Blueprint podcast, Bessi delves into the intricate relationship between business success, core values, and meaningful leadership. Bessi invites you to reflect on how  to thrive as an established business leader in a complex world fraught with decisions, uncertainties, and constraints. Challenging the traditional belief that business is a zero-sum game and showcasing how integrating money with meaning can serve as a competitive edge. 
Bessi illustrates how these principles have shaped their own business decisions, rooting this guidance in personal experience and practicality. With an emphasis on supporting leaders and weaving core values into business operations, the intent is to demonstrate how you can streamline your own decision-making and lead with renewed passion and purpose. Key concepts revolve around taking risks with support, moving beyond mere conversation into impactful action, and building a robust support system for leaders like you.


Also in this episode: 
Business is not a zero-sum game — you succeed without others losing, and money and meaning can coexist.
Thoughtfully articulated core values provide a solid foundation for streamlined decision-making in your business.
As a leader you focus on creating "win-win" situations that benefit both your business goals and your personal fulfilment.
Ensuring you as a leader are supported and not shouldering risks alone is crucial for sustainable business practices.
 
Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
 
This Podcast Is Produced, Engineered & Edited By: Simplified Impact

In this episode of The Jasper Blueprint podcast, Bessi delves into the future of leadership, offering a paradigm-shifting perspective on the lifelong journey of becoming an effective leader. Bessi dismantles traditional beliefs surrounding success and explores the symbiotic relationship between money and meaning and shares their unique approach, categorised into two streams: 'My Business' and 'None of My Business.'
The first stream focuses on key elements that strengthen leadership, summarised with the three Cs: Cultivate, Channel, and Curate. Cultivating the right conditions enables you as a leader to channel your calling effectively, while curating your message ensures it is delivered consistently and impactfully. The second stream, 'None of My Business,' emphasises the importance of letting go of aspects beyond your control, including realising your role and releasing responsibility for whether the message resonates or yields results. This crucial mindset shift helps you maintain focus and effectiveness, avoiding frustration and fostering an empowered and sustainable approach to how you  lead.
Also in this episode: 
Leadership requires you to cultivate a supportive environment to effectively embody and express your unique calling.
As a leader, being consistent and curated in your messaging is crucial for maximising impact; the tricky thing is that it takes discipline!
Recognising the boundaries of control as a leader improves your focus on areas that truly matter and where you can make the most difference.
  Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
 
This Podcast Is Produced, Engineered & Edited By: Simplified Impact

In this episode of The Jasper Blueprint podcast, Bessi explores evolving business models and discusses the complexities of business in a dynamic environment, where decisions are plentiful and certainty is a luxury. This episode highlights the culmination of discussions on the 3Bs Framework: beneficiary, business, and banker, offering established business leaders like you a comprehensive lens to view and develop your business.
Bessi delves into the delicate balance of integrating money with meaning and how businesses can secure a competitive edge by harmonising the two. The discussion shifts focus to the 'banker,' representing stakeholders who inject capital into the business, such as customers, internal shareholders, or external investors. Drawing on insights from listener questions, Bessi tackles the nuanced art of communicating blended purposes to investors who may not share your vision, and addresses customer feedback regarding pricing strategies. This episode provides you with effective strategies to better understand your target audience and to communicate the impact your company is contributing to, demonstrating the value provided to all stakeholders involved.
 
Also in this episode: 
You can build a robust business by blending money with purpose, moving away from zero-sum scenarios, and rejecting the notion that capturing value comes at another's expense.
The 3Bs Framework helps you prioritise understanding needs from three perspectives: the beneficiary, business, and banker.
When communicating with investors (bankers) who may not share the same social priorities, focus on sharing the incremental changes (outputs) that align with their interests.
Customer loyalty should increase by openly sharing transformation stories and areas of your business contributing to issues that align with shared values and sense of identity.
 
DON’T MISS OUT! Want to reclaim the reins and restore order in your business amidst uncertainty? It’s not too late to register for our FREE masterclass Merging Money & Meaning. Head to www.bessigraham.com/masterclass to sign up and you can use the replays to catch up on what you’ve missed and join us LIVE on Zoom for the remaining sessions.
 
You’ll find more on the 9 Competitive Advantages here.
You can download The 3Bs Framework here.
 
Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
 
This Podcast Is Produced, Engineered & Edited By: Simplified Impact

In this episode of The Jasper Blueprint podcast, Bessi explores practical strategies for modern businesses, focusing on how to balance a business's financial health with its capacity to contribute meaningfully to society. They dismantle the age-old myth that business is a zero-sum game, arguing instead for a synergy between making money and fostering meaning. 
Bessi encourages you to use the 3Bs framework again this week;a strategic tool designed to help prioritise the needs of beneficiaries, the business itself, and “bankers”. They tackle the practical challenges businesses face, answering a listener's question about how to implement environmental, social, and governance (ESG) initiatives with limited resources. By drawing from real-world questions submitted by listeners, Bessi offers tangible solutions for integrating purposeful practices into core business operations. 
This episode highlights the necessity of aligning philanthropic endeavours with a company's origin story and operational capacity, ensuring that such efforts genuinely reflect the values and drive of the organisation.
 
Also in this episode: 
Being purposeful in business does not always require grand gestures; small, strategic decisions aligned with core values have a significant impact.
Challenges within the AI and online media space, such as a lack of diversity or unaddressed negative impacts should be reframed as opportunities for meaningful engagement and differentiation.
Successful ESG implementation must consider the unique motivations and operational strengths of a business rather than solely relying on external partnerships or gestures.
 
You can download The 3Bs Framework here: The 3Bs Framework.pdf
Download your Origin Story Worksheet now: https://bessigraham.com/origin-story
Want to reclaim the reins and restore order in your business amidst uncertainty? Register now for our FREE masterclass Merging Money & Meaning. Head to www.bessigraham.com/masterclass to sign up and we’ll see you LIVE on Zoom.
 
Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.